To maintain the enthusiasm of the staff involved in "encouraging assessment"
Implementation of the corporate culture in the process of how to keep employees involved in the high enthusiasm is to encourage and make full use of assessment measures. There are specific ways: in-house, runs a number of corporate culture keynote speech competition, the experienced staff to promote corporate culture, selected as the best speech employees of the corporate culture spokesman for the publicity given; from all over the division of management headquarters Production sector to sector, the monthly Key Benefits departments to carry out corporate culture, every three months to carry out corporate culture assessment, the establishment of a reasonable standard of reward and punishment, the target sector into the management system and staff performance appraisal system and democratic selection of enterprise culture and practice of advanced units Model; also to sectors such as unit wage employees in line with the corporate culture written around the concept of the story (of technological innovation, process re-engineering, quality upgrading, and so on, can be), from selected, the typical set of typical events.
All in all, and encourage employees to participate in assessment is to maintain the enthusiasm of hard and soft-handed tactics used properly, its endless benefits.
The corporate culture take root and grow, not day. As Marx said: "Actions speak louder than a dozen programs," from the concept of culture, material culture and cultural system to conduct culture, only put to practical action, it may be fruitful harvest (This article is the author Chen in the non-corporate Cultural collating annual impromptu speech from).
The idea to combine the practice of "root"
Is the so-called "hanging in the mouth, posted on the wall, written on paper, no fear in the hearts credited" fear of the corporate culture and formalism and slogans. And to ensure that the text of the case, the theory and practice, acting in concert with the slogan, is the key to enterprises take root. For instance, some enterprises to promote "Learning is the largest employee benefits," but very few take the initiative to create training opportunities for employees. Some companies claimed that "customers are our best spur," Hang up their bad behavior of consumers are often exposed. All these are, "said" and "do" is not a harmonious match, is the largest of the corporate culture of mass destruction.
Top-down to "promote integration"
Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, have the ability to build the corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.
As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.
Internal and external to the dissemination of "widely reported"
Corporate culture not only in the implementation of a wide range of in-house, but also through various channels, spread out in various forms. Corporate culture is both within the enterprise among all the members of the establishment of a common faith, but also the values of enterprises will be send to the community, because this is business as one of Fortune's dedication to the community. Make the best use of the media, take the initiative to spread the impact Zuohuo. For example, Haier's refrigerator and smashed the incident, over 20 years, or STEVE is good at using the media Zuohuo corporate culture an example of public relations activities. Wang, for example, animal husbandry and then nine, twice a year to use the product will be ordered, directed agents to join, suppliers, as well as the front-line sales manager, Daogou Yuan to carry out corporate culture seminars, so that Wang's animal husbandry nine partners into the Wang, animal husbandry nine "cultural community".
Large-scale, long, multi-level and wide to come, the Min is the rate in the dissemination of its own corporate culture should be noted that an important way.
To outline the contents of the "new rich"
"Eight-character principle of everything" is a private enterprise culture, a common problem, the conventional expression of ideology and the impact of not unrelated. Production is "tense, orderly, safe and well", the goal is "down-to-earth, when Ling Zhi", is "serious, unity, hard work," management is "something that everyone, everything was" still ... ... Many enterprises directly mechanically, all of the Haier "OEC Theory" (on the matter on completion of the Japanese high-ching) as Gao-kyu, neither the business combination of the actual situation, but Do not talk about the innovation.
The author of the nine services to Wang, animal husbandry, for example, the concept of corporate culture in the creative expression, to give full consideration to the grass-roots level employees the ability to understand, easy to spread as far as possible in order to carry out the slogan on. Its original code of conduct is: "honest, and mutual respect; pay attention to public morals, law-abiding; effective communication, understanding, cooperation; active support and trust of the team; responsibility, the courage to decision-making; problem-solving, innovation; strict and pragmatic And seriously work; honesty and self-discipline, for the first character; quality-oriented, excellence; customer first, winning service; improve performance, cost-effective; forge ahead, always learning. "This statement is the pursuit of business" high, large and "The traditional expression, but calls for the full degree of memory is not high, often a mere formality. After the innovation of "hard, be patient, good mood" in place of the original statements advocating, it should be certain that the creation of this innovative grass-roots level so that employees greatly shorten the time for the concept of awareness, and to quickly identify people.
Cultural system to "traditional heritage"
Culture is a summary of the past, collate, update and enrich, which need to even have a correct attitude toward business is still retain the tradition. And cultural needs - a global brand - in the same strain, the process of enterprise development, there will always be a lot of tradition inherited, which is the traditional culture of accumulation. Of course, there will be a lot of past experience or a means of adapting the development of enterprises, to abandon the abandoned, a wealth of the rich on the update on the update on the integration of integration.
"Abandon" the dichotomy of traditional treatment of the original Enterprise, is taking the essence of corporate culture, the way to where the dross. If enterprises with the fine tradition of absolute isolation, and then the new terms or concepts are easy to create confusion of values, of course, the staff at a loss.
Cultural integration to geographical features of the humanities
In the southern region of Fujian enterprises, is a born here, the length of this homeland. It can be said that southern area of human history, the growth rate for Fujian, the success of soil, water and air. For example, the Jinjiang textile and garment industry has become one of the city of China, from the Southern Song dynasty since the beginning of the Jin Nan Du farming organizations, trade in the history of Hesse heritage, which, whether technology or business concept, the impact Up to now. As a result, Fujian enterprises to create corporate culture, can not be divorced from regional characteristics of the humanities.
Mengniu corporate culture is the concept of "Prairie Culture", Haier corporate culture is the concept of "culture of the sea," Wang nine animal husbandry is the concept of corporate culture, "Lin Cheung culture" ... ... words will not ring true name is not correct then, the concept of corporate culture of the adequacy of refining , Is also a unique corporate culture with the same segment of the key. Nine to Wang, animal husbandry, for example, "nine Chuan-fang, animal husbandry," Lin is a Taiwanese family, everyone praised the legend, is about the ancestors of Lin Song Dynasty, "a nine animal husbandry" (a family of nine provincial governor Guanzhi son), History. Nine Wang, animal husbandry as a blueprint for culture, "Patriarch nine Chuan-fang," extended "family-style business education" concept to guide them, into the building of a learning enterprise. Geographical and human mastered, it is these companies in building their own enterprise culture in the process of unique.Create corporate culture of "seven weapons"
Fujian enterprises in China have a pivotal position, only two major sports and clothing industry, the industry in China have many more influential brand. Behind the prosperity of the industry, the author notes that the vast majority of Taiwanese enterprises operating center of gravity, without exception, are focused on brand marketing. Both the advertising investment, to promote the image of plant construction in the recruitment of qualified personnel, are to promote the brand at the core of the market advance. By contrast, companies operating in the consideration of the performance, or simply to a certain stage of the annual market sales for hard and all for maximizing profits for the goal. True in word and resolute on the brand, sales of thing will, who will make the market, is the highlight of the phenomenon of unemployment Min.
In addition to first-line industry companies, the industry on the importance of corporate culture, most have not yet fully understood, or after hardly a taste, or indifferent. With the maturity of the Chinese business environment and upgrade the competitiveness of the industry, once the corporate culture of being marginalized, will be restricted to a certain extent, the sustainable development of enterprises. Of course, there are a lot of businesses on how to create a corporate culture is unable to, I do not know how to gain the upper hand. To this end, I would create a corporate culture, a few words on Jan. 2.
How severe the impact of corporate culture
Boss personal conduct and work style of corporate culture is the direct impact is basically what the boss will be what kind of corporate culture. The failure of an enterprise may be many reasons, but the reason is the boss in the body. Is said to have fallen in Shenyang Feilong is the rapid development of the enterprise, because the only opportunity for licensing, production Viagra products, but ignore the state regulations related products, the results of the business almost collapsed overnight. If it is a law-abiding business owner, would not have to make a quick profit in the case and into the deep.
There are several types of people vulnerable to effects of corporate culture, there is a rabbit to eat grass nest edge of the boss, as far as possible to own a military regulations. Who's in-house Luangao who leave. Paoniu like the company's boss to take a degree to land, or beauty, it is necessary to map a moment's pleasure, or long-term development.
The boss is doing things by halves, and can forward their own work to do, hand them over to the latter part of a person's ability to follow up the implementation of decentralization. This would avoid the follow-up services are not in place resulting decline in business reputation.
Owner of the depth of cultural insight to determine the length of corporate life. This is the point of view of workers standing on the boss's consolidated operating quality, which is across the line of high-quality food and clothing for the working group consensus. Their pet phrase is: "not afraid of marrying the wrong Lang (now easy to divorce), the fear into the wrong line (high-profit industry is relatively large); fear into the wrong line, and fear into the wrong room (you become what you spent enterprises Once again the career mark). "Standing on the boss's point of view, your words are in the business to decide how far some shortcomings are deadly, some with the passage of time can be gradually changed, but the boss The style of work and professional conduct of the corporate culture is a far-reaching impact, but also a barometer of business life. With the quality of the working group's rising wage scale to measure the boss of more and more science, as a business owner to develop a long-term thinking to see their own conduct, a long-term ideas to create their own work style, is the only way your business Culture will be healthy and be strong vitality of enterprises. In short, as entrepreneurs have their own analysis of the shortcomings, and then the right medicine and personnel arrangements, the company will try to minimize the loss. To build a healthy base of corporate culture as the starting point, to measure their every word and deed, do not want to do a modern version of King Zhou.
Boss in the personal integrity of the pros and cons of corporate culture
If the style of work is designed to refer to the boss from the outset, the conduct of the charm is the boss of the additive. Conduct of a person's strengths and weaknesses, in its in Jushoutouzu can see that as a business owner can not have at least Kengmengguaipian signs, or do not have any suspects.
Such a small business, the boss Zhanxiaopianyi preferences are, in the hotel business trip when it will all be able to take away all the appliances. The restaurant, food, people are always looking for faults, is to give a restaurant dish. His staff, led by gradually develop the habit of doing, and later to account for the development of the company's less expensive, after the boss found speculation, but after the people who bring or those who left behind the past and basically all the same.
In fact, people can influence each other, and research staff in the success of the boss when the boss is also mimic the human way. And outperformed us better than the so-called blue water as an ordinary boss in the apprentice under the guidance of the master, of course, there's no less than victory.
Entrepreneurs need to have a mind to accommodate, for example, Niu Gensheng, as we all know his manager, they either like my colleagues, a year down more than 100 million of the money he used to acquire several departments van, take the initiative to the economic downturn and colleagues That made the cost of living, was developed to share their most Laoniu set up a fund, and a summary of the most well-known philosophical: "Choi San-person, one-Choi San." Entrepreneurs personal conduct in response to the major-minded individuals, doing things in life, social aspects of the overall situation of the three. Broad-minded private owner, to accommodate people who can attract talent. On the other hand, learned all day, all day long curse of the boss, can not hear loyalty and, of course, can not see the truth of things. It is wrong employees, will immediately jump up and curse. If it goes on like the company's development potential burial, and finally sigh of these people is ambition, fattened on the job, ungrateful. This is the kind of do not know how to review their own shortcomings, they blame others.
Owner of the work style of corporate culture
The core concept of corporate culture, work style and the spirit of enterprise management is a reflection of the thinking of the boss of the three major characteristics of the owner of the work style of corporate culture is the most intuitive to indicator.
For example, the performance of the life of a boss run out of steam, with customers in the process of cooperation will be a hundred times by the passion to delay the buck. With customers on the initial contract, will do our best to the performance of the Company's products and services advantages, including an overstatement, once the first customer to exchange money or a contract has been signed. His work schedule is not taking each other's needs, but to ease customer business and business to the size of the arrangements. And this sentiment will be passed on to subordinates, "Now we can channel resources to large business, small business to put a release, do a good job in a big business, then have time to follow up on these small business." In such a challenged myself under the influence, there will be three employees, is the first to drift with the tide, according to the boss meant to do; the second is to the owner of proposals to change the fact that, but if the boss is very strong, not that You are the healthy development of the company from the point of view, and that your rigid thinking, which were equivalent to be included in the blacklist of the boss or be fired, or are not reusable; is a third plan to leave the company has no future . The first case arising from the company, the graces of the National People's Congress in accordance with the boss is the meaning of the act, and this invisible form of a blood culture, the culture of players standing on their own point of view, is the first business The size of the sub, and then at ease, big business will always be a priority. Just standing on the point of view, this is no good faith, the culture of doing things by halves.
When a cultural function with blood, there will be polarization, as contrary to the culture of their own people rather than leave, that is, the boss will let you leave. Stay of the implementation of both halves of the style of work. This is the work of the boss in the way of corporate culture is the best example of.
There are, of course, that stubborn employers can be persuaded to change this style of work, even if you are the first to convince him, but before long he will definitely played the same old tune, as do business leaders are very difficult to listen to other people's opinions.
A manager's work style is a small team, and the owner of a work style has an impact on business. Particularly distinctive personality style of work, such as run out of steam, beating about the bush, just saying no, do not say that the style of work, and so is the existence of the private owner of the four major shortcomings. These four will form the cultural shortcomings of the filter, once a gentleman in a courtier's philosophy of culture, the culture of the boss as a filter, will not filter out of their own, and to stay close to their own culture. That is, we often say that corporate culture is the blood type, blood type the same people who will be integrated with. Different style of work, how a performance, the boss will think contrary to their own ideas, the enterprise is also the size of an hour, he may not have to choose, for the time being to accommodate you, like marriage, in the absence of conditions for the selection, to make do with Too.
Working in the style of corporate culture occupies an important position, said that large enterprises front of the sword. In the workplace because of the style of work is to determine the efficiency of enterprises and the key to the outcome of the work, good work style can be a long heritage, not just the style of work make do for the time being, business development and growth, its resistance would be more wrong Great. Just two points to the core, drawing two parallel rays, the starting point if the point of view that some variation of the line is drawn when the short-term, the error is difficult to find, when the two lines getting longer and longer, the greater the deviation will be . This style of work as business line with the lifeblood of the business relationship between the small-scale enterprises in the performance of the time is not yet clear when the business grew, even if only a subtle bias, will result was obvious deviation.
Boss on the conduct of the impact of corporate culture
Business leaders and the personal integrity of the work style determines the direct business and cultural development. An enterprise can grow in size and strength to see the boss of the usual behavior and style of work can be seen, the doctor is like to feel the pulse Mozhun as long as the owner of the characteristics of personality, basically be able to see signs of corporate culture.
Corporate culture to enhance the competitiveness of enterprises as a concrete manifestation of the role they have four features
Corporate culture to enhance the competitiveness of enterprises as a concrete manifestation of the role they have four features:
3.1.1 function together.
Culture is the business of adhesives, can bind tightly to the staff, together, they make a clear purpose, coherence. Cohesive team of employees based on the fundamental business objectives. The fundamental goal of business the right to choose, can the interests of the business and the interests of the overwhelming majority of the staff uniform, is a collective and individual win-win situation. On this basis, the companies will be able to form a strong cohesive force. Otherwise, the formation of enterprise cohesion can only be an illusion. To Huawei's corporate culture, for example, culture, Huawei has been able to play together so that the staff functions, the key lies in the cultural assumption that Huawei system, which is Huawei's core values implicit in the assumptions behind the system. Such as "knowledge capital" hypothesis, "is the enterprise value of intellectual capital to create the dominant factor" hypothesis. Another example of learning from Lei Feng is a cultural assumption: the core of Lei Feng spirit is the essence of dedication, devotion is to do a good job, to do a good job of the spirit of Lei Feng spirit. Huawei and the value of the value of the evaluation and distribution systems to ensure that such dedication can get a reasonable return. It is this assumption that the culture of the whole system so that the people agree that Huawei's goal, and your life and the pursuit of the company's goals to help employees understand the company's policy; adjustment between people, between the individual and team, Between the individual and mutual interests. China to form the culture of human behavior and traction constraints.
3.1.2-oriented features.
Including the value-oriented direction and behavior-oriented. Corporate values and entrepreneurial spirit, to be able to provide long-term significance, the wider the right direction for the enterprise market competition in the basic competitive strategies and provide a basis for policy-making. Corporate culture of innovation in particular the innovative concept of the sustainable development of enterprises is most important. Wuxi Little Swan Co., Ltd. from 1989 to 1999 for 10 consecutive years the industry to maintain market share in the first results of its internal business due to sustained innovation. The group put forward and implemented a "concept is more important than funding" model that has given rise to the concept of productivity and a source of profit; as the market changes in the development of the enterprises established business operations and effectively carry out the importance of suffering a crisis of "doomsday The concept of "people-oriented" human talent and ideas "to the consumer recognized as the goal of" market competition "concept. Constitute the corporate culture of many elements, the values of corporate culture is to determine the characteristics of the core and foundation of this business must be given adequate attention and constant innovation, advance with the times.
3.1.3 incentive function.
Incentive is a kind of spiritual strength and status. Corporate culture created by the enterprise culture and value-oriented spirit of the incentive to play the role of trade unions will be the enthusiasm, initiative and creativity to stimulate and mobilize them to people potentially induced wisdom, so that the staff's ability to adequately play To raise our employees and the self-management ability and the ability to make their own decisions. For example, General Electric Company employees on the task of setting a high goal, but the appraisal of the performance is not only achieved the goal of standards and indicators to the same period last year, if not complete, will fully consider the indicators did not cause The completion of the reason for this is that environmental factors or personal problems. If that was a personal problem, the analysis of whether the comparison with the previous staff had a greater progress and positive rewards in the form of staff in the process of growing frustrations encouraged to carry out. Unlike some corporate employees as a punishment for their mistakes on, so that the effective protection of the staff of the spirit of innovation. Thus General Electric is not only an indicator of the high standard of assessment is a more incentives.
3.1.4 is bound functions.
Corporate culture, the spirit of enterprise for the enterprise established in the right direction, which is not conducive to the long-term development of enterprises should not do, do not act, often play a kind of "soft constraints" role, providing "immunity" function. Bound to improve the function of the staff of consciousness, enthusiasm, initiative and self-restraint so that employees work Significance and clear ways to enhance the staff's sense of responsibility and mission.
In 1995, such as LG Electronics (Huizhou) Co., Ltd. was first established, the departments of internal work processes, in collaboration with each other and there was no ready-made model, in the course of business and production have had a lot of problems. Company departments only in accordance with their own business to develop rules and regulations, the department assisted the production of support, the lack of positive awareness of staff management, production management and quality of the lack of integrity of the concept. In view of this situation, the company launched the "stability and early production of" SUPERA activities. The activities to achieve the level of corporate governance, productivity, product quality improvements made outstanding contributions. Since then, on the theme of quality improvement, launched the "96 of my proposal" as well as diagnosis and treatment of the production process at the time of the existence of the problems affecting the quality-oriented all-round improvement of the quality movement. The company also began to use the new slogan - "Quality by you, by me, by everyone." After more than a year the quality of innovation, product quality has been greatly improved in December the same year, South Korea's LG Electronics headquarters SUPERA'97TEAM finals by Silver.
3.1.5 role in shaping the image.
Excellent corporate culture to the public display of the success of the enterprise management style, good operations and noble spirit, so as to create a good corporate image as a whole, to establish credibility and to increase their influence is enormous enterprise of intangible assets.
3.2 corporate culture to promote sustainable business growth
As we all know, material resources will be exhausted one day, but the corporate culture is the manner that it will support enterprises to become the pillars of sustainable growth. The longevity of the world's leading companies have a common feature is that they have a persistent set of core values, its unique corporate culture. Corporate culture is reflected in the nature of its core values, business growth is the key to sustainable long-term stability to pursue its core values of the successor to be confirmed, the successor also has the ability to self-criticism, so that we can make in adapting to the core values of the Technology and Society Changes to the premise of succession and continuity. In recent years, many enterprises to promote the start of the second, with the goal of sustainable growth is the fact. Second start of the main characteristics of the individual entrepreneurs to play down the color and strengthen professional management, the charisma, personal atmosphere into a driving force, to form a concerted effort to promote and guide the development of enterprises in the right.
Although there is no good corporate culture can also grow, but not a good corporate culture is difficult to achieve sustainable growth. No culture is like no soul and no long-term development of guidelines for corporate light, and can not get traction companies have continued to move forward momentum. Non-profit cultural enterprises to solve the problem of non-profit, cultural only solution to the continued sustained growth.
Corporate culture to encourage enterprises to improve the core competitiveness
Recent studies suggest that the competitiveness of enterprises means that in a competitive market, a business has a sustainable manner than other companies to more effectively market (consumers, including the production of consumer) to provide products or services, and Profit and self-development of the overall quality of (domestic competitiveness expert Jin Bei's point of view).
International well-known Rand Corporation study found that over a long period, the competitiveness of enterprises can be divided into three levels: first level is the level of products, including corporate and product quality control, business services, cost control, marketing, research and development capabilities; The second level is that the system level, including the management structure of the elements of the platform, both within and outside the enterprise environment, the relationship between resources, enterprise operational mechanism, enterprise size, brand, corporate property rights system; the third level is the core layer, including business ideas, Enterprises as the core values of corporate culture, both within and outside the corporate image consistent, innovative abilities, and differences of personality characteristics of the business, financial soundness, with excellent vision and long-term global development goals. The first level is the competitiveness of the surface; the second level is to support the competitiveness of the platform; the third dimension is the core of competitiveness. From this conclusion we can see that the corporate culture of the enterprise to enhance the competitiveness of an important role.
The content of the corporate culture is simple and straightforward values have been widely recognized by the members of the organization, in which the values of the enterprise under the guidance of practical activities, the companies will have a principal member of the mission, staff-to-business and corporate leaders, will have a strong corporate image The sense of identity. This is a corporate culture to become the internal driving force for enterprise development.
Cultural fusion
Model of a modern enterprise competition from cut-throat competition step by step both competition and cooperation to a new type of "competing" relationship between the requirements of enterprises must constantly multi-cultural integration. This multi-cultural integration, cooperation and sharing of culture, a culture collection, to enable enterprises to break through the market appears to be limited in space and social structure, to achieve advantages of the reorganization of resources, to achieve "win-win" and even "win-win-win." In the past two years, the market often can be seen in such a situation, a project such as intelligent residential quarters of the construction project, due to the large, covers a wide range, any enterprise can not be alone, the first owner The whole project is divided into several sub-projects were tender, and then several successful enterprises optimize the combination together, only good at "competing" companies can make successful.
Virtual Culture
The main features of the new economy is one of the companies in a variety of resources, an increasing proportion of intangible assets than tangible assets. Virtual may be understood through cultural and Technical Supervision, the Patent Office, the Internet and other media so that the value of intangible assets of the human environment, such as corporate intellectual property, patents, web pages and advertising, and so on. Virtual culture makes the operation of enterprises with legal protection and flexible, soft, cooperation, sharing, rapid response, high ouput.
Innovative culture
Innovative culture is that everyone in the business have a deep understanding of the business in the fierce market competition, "I have no one, I have gifted, gifted people I turn" and the idea of "Poverty leads to change and then pass, General for a long time, "the rules of the game. From the development of medium and long-term business development strategies, market positioning, the annual marketing plan, human resources planning to the implementation of specific aspects of each must have a sense of innovation in the development and selection of more than contingency plan. Because of the new economy is one of the characteristics of the creative economy, according to the customer and market demand in the products, technologies and services innovation of the modern enterprise is the road to survival and development.
Learning culture
Over the past decade, human knowledge about every 3 years is to double the speed upward. Knowledge in the total amount of explosive in order to speed the rapid growth of knowledge-old quickly out of date, like knowledge, like the frequent replacement of the product, so that enterprises continue to run the duration of the life cycle and by the most severe challenges. According to preliminary statistics, it is the world's enterprises, the average life span of about 5 years, especially those in business volume and the rapid increase in business to make a quick profit, and only if the immediate interests and not pay attention to the training of staff learning and knowledge update, it will lead to the entire enterprise Mechanism and function of aging, set up in 2023 to "close down"! IBM, HP and Lenovo, TCL, etc. Experience has shown that business success: training and learning is to strengthen business, "Strength" and the main source of power. It is only through purposeful, organized and planned the training everyone in the business of learning and knowledge renewal, and adjustments of the whole structure of the knowledge-based entrepreneurs in order to deal with this challenge.
The speed of culture
Due to the popularity of the Internet, more and more of a modern enterprise competition in talent and time to compete. The flow of talent and intensity pace of new product development time is tight, new product life cycle is becoming shorter and shorter, and customers only need to have good products, cost-effective, and look forward to the adoption of the Internet has been "zero" Or of Instantaneous delivery service. This requires enterprises each of us needs time to set a good concept in the management of well-trained to do the time.
The characteristics of corporate culture
Corporate culture as a culture, he has the following characteristics: 1.5.1 uniqueness, Have a different corporate culture in enterprises, each has his unique corporate culture, the spirit of enterprise management, enterprise to form their own values, he formed the corporate culture is different, has its own characteristics. 1. 5.2 difficult trading, Corporate culture is the recognition by members of the enterprise and to the education of new members a set of values (including the common sense of values, ethics and code of conduct and guidelines, and so on.) A good corporate culture is to be a Members of the corporate identity of a value system that can greatly promote the development of a business, but he comes from a business does not necessarily agree with the members of the business to be B, not necessarily for business B, B Enterprises may not be able to serve as a catalyst Role. 1. Imitative difficult to 5.3 The core of the modern enterprise competitiveness, technological innovation can be imitated, but the corporate culture can not be imitated. Corporate culture is unique, it is a very complex system of values As a result, corporate culture has become their core skills and expertise of the source of sustainable development enterprises is the basic driving force. Any enterprise is a cultural, not a culture of the organization not only cultural organizations.
Three levels of the corporate culture and its associated
Corporate culture "subculture" of the scope of corporate culture is a long-term business operating in practice by condensation with a cultural atmosphere, entrepreneurship, management and staff of all enterprises in the share values, ethics and Behavior. From the three levels of understanding of corporate culture, is the outer layer of material and cultural enterprises, including corporate-style products, technology and equipment features, such as Plant, and the resulting reflection of the business operator characteristics, style and style; The middle is a cultural enterprise system, including corporate rules, norms, as well as infiltration of staff to follow the thinking of the common moral values, such as codes of conduct; is the inner spiritual and cultural enterprises, including business philosophy, business strategy, values, and the resulting Embodied in the common pursuit of corporate employees, the common will and common feelings, and so is the spirit of enterprise. Three levels, material culture is the foundation of the system is the key cultural, spiritual culture is the core and soul.
The content of corporate culture
Corporate culture to answer the following core issues: First, how to treat customers; Second, how employees; Third, how to think and the definition of competition; Fourth, consider how social and environmental responsibility; Fifth, to consider how cooperation and competition; the sixth, how to understand the costs And profits, and so on.
Corporate culture and its manifestations
Corporate culture is in essence a business to have a cultural phenomenon in which the emergence of the modern enterprise management theory and practice of development are inseparable, from a management point of view, corporate culture is to achieve the objectives of management and applications Management tools, corporate culture has not only a cultural phenomenon, as a management tool also has the connotation. First of all, corporate culture is the main sense of business management-oriented and designed to pursue and achieve a certain objective of the enterprise culture, the enterprise is not all ideas, concepts, and other forms of cultural hodgepodge. In a sense, culture is the culture of enterprise management.
Second, the corporate culture is a culture of the organization, has its own common goal, and the sense of corresponding organizations and institutions. Corporate culture includes values, codes of conduct, such as the ideological and material forms of business groups are recognized by the common, with no individual cultural organizations, the Organization of the super-national culture, social culture is different.
Third, corporate culture is a kind of "economic and cultural." Corporate culture and business enterprises operating in the production process and management activities gradually, to leave the business of economic activity, it is impossible to have a corporate culture, not to mention the formation of excellent corporate culture; Corporate culture of different forms, there are: business philosophy entrepreneurship business goals ; moral enterprise business enterprises of the Democratic trend ; corporate image quality of the business enterprise value ; corporate code of conduct and so on.
The definition of corporate culture
What is corporate culture, the Massachusetts Institute of Technology Professor Edgar. Scheinman EDGAR.SCHEIN) that the corporate culture in the interaction between members of the business in the process of formation, as recognized by the majority of the members and used to teach education Members of the new set of values (including the common sense of values, ethics and code of conduct and guidelines, and so on.)
Chinese scholars believe that corporate culture is, in a variety of social activities and operations, and efforts to carry out the actual reflected in the civilized sense of competition to win the group. This includes the values, moral, spiritual pursuit, customs, way of thinking, and so on.
I think in a corporate culture that is the core value system on the basis of the formation, with the continuity of the common understanding of the system and the habitual behavior. This sharing of knowledge and habits of behavior so that employees can be reached between to form a psychological contract. Culture is a member of the Organization of thought, based on the acts.
Corporate culture in the enterprise development
In the era of knowledge economy, the role of the corporate culture is very important. First of all, this article from the definition of corporate culture, content and form of expression, content, the characteristics of understanding in areas such as corporate culture, and described the characteristics of the modern corporate culture. Then from the corporate culture of enterprise's core competitiveness, promote sustainable growth of enterprises and the corporate culture in the battle for talent in the role of several aspects of the case to prove in the corporate culture in the great enterprise development.
21, with the knowledge-based economy and the development of economic globalization, more and more competition for the performance of the culture of competition, business-to-business and cultural survival and development of the role of the increasing competitiveness of enterprises to become the cornerstone and Deciding the key factor in the rise and fall. In this case, under the new situation of the corporate culture research, application and practice is particularly important. To create a people-oriented, innovation-oriented corporate culture, strategic management can provide the most powerful, most long-lasting platform. Throughout the history of the development of successful enterprises, without exception, have a strong culture of its own precipitation. But the corporate culture and corporate governance is the most vague in the field, but also for each enterprise is so far the most challenging aspect of it is reflected in corporate values, morale and communication in a way that is also reflected in the staff of the Acts in the habit. This shows that the corporate culture and business are closely related to the survival and development, determine the survival of the enterprise. Building a corporate culture, nature has become a hot topic at present, but also the establishment of modern enterprise management system is essential important factor. But the corporate culture exactly how vast connotation? Corporate culture and business development of the number of internal relations? Whether the corporate culture will be played in the development of enterprises in what kind of effect? This article will discuss.
Chinese enterprises common corporate culture, the basic problem
Professional processes, tools, methods of enterprise-based strategy, culture, organizations, teams of the four dimensions of research diagnostic system to form a corporate culture based on the report of the diagnosis of strategic and cultural interaction between the unique perspective of the consultation, to clarify the scientific and Enterprise grasp the core And the core strategic issues with leaders reached a basic consensus on the basis of the system to identify corporate culture based on the design-to-business history, reality and future in-depth insight, based on the leadership of the core staff and the common will of the layer of depth to explore, based on an enterprise Internal and external environment, in-depth analysis of cultural interaction in the strategic thinking of the refining business to form the core values system .
To focus on their core value system at all levels of the organization in the effective implementation of the transmission and, for organizations at different levels and different types of fine, and the effectiveness of the act designed to focus on culture, an effective corporate culture "floor", according to the actual business of the enterprise system Human resources system construction and building outline of the views and recommendations of the enterprise culture and system level human resources system and an effective link to focus on promoting corporate culture, promote the implementation of the operational level, the media, organizational mechanisms, planning activities, The amendment suggested design elements to operate in accordance with the consultation to promote the overall project plan, carry out corporate culture theory and practice of consulting and training programs promoting and supporting the implementation of the work.
Corporate Culture in consultation Frequently Asked Questions
On the corporate culture and business culture there is a lot of misunderstanding or error.
Enterprise culture will be simply equated with corporate image recognition system, as well as the resulting understanding of the concept, organizational mechanism, participation of employees in areas such as the emergence of errors.
The lack of a common system of values in line with the thinking and action platform for organizations at all levels caused by the barriers to communication and co-ordination and management of high-cost, low-power implementation of the phenomenon.
Opportunity-oriented and resource base, the operation of the ingenious strategy of convergence of thinking led to the neglect of the corporate culture and business culture of "quick success and instant benefit" to the phenomenon of popular culture used in shallow utilitarian business, enterprise application of self-create, use In business and marketing of products such as "cultural show" cultural phenomenon as a commercial enterprise with the purpose of leadership and control of staff and not a tool for business survival, development, continuing the present "instead of surgery" is the boss of the personal will of the flash and language The idea that culture, the boss of the staff of the act that require acts of culture, the boss of the personal authority and a strong cultural heritage that is the implementation of the "culture of bosses" of arbitrary decision-making, the idea of the slogan, the formal introduction of the re-appearance of light in real terms, the re-design of light Implementation of the heavy domestic and external light "to follow the trend," and "wind".
Cultural infiltration to go crazy
Product is not a panacea, cultural beliefs can be a lasting force. Take the recent Sanlu milk powder incident, the 60-year value of the brand because the quality of the products at issue, on the instant collapse came to Kentucky last year, the Sudan, but why did not it down like Kentucky Fried Chicken? Of course there are many reasons, but we have a consensus, that is, it has a brand Vitality, and its vitality from its brand of belief, that is, the spiritual pursuit of core values. Many big international brands such as Panasonic, Microsoft, Amway, and other brands have such a belief, though different values, but they understand that the establishment of enterprises of the importance of belief systems, the only Chinese enterprises, China's ideology and beliefs of people turned up their noses, To adopt the attitude of contempt and disdain, I do not know to be a lot of Western companies, and even globrand.com entertainment, including movies are the cultural and ideological infiltration, the infiltration is all-pervasive, and then let the consumer not only buy the product, its behavior and Value-oriented products have also changed, affecting all aspects of life. Having said that, speaking on an example from my student days beginning on a soft spot for large areas of the United States, along with the wealth of experience, I gradually found out that the United States is a very beliefs and ideologies, not to mention "Cold War" thinking they launched the first, the film took in the lines of dialogue, but also from time to time expressed his country's values, for example, I have seen such a film, I can forget the name, but there are a Circumstances: a city-state from foreign invasion, the king's army was beaten to pieces, as a last resort, the king ordered the construction of the castle is to convene all the engineering and defense slaves, weapons issued to them, in the absence of any incentives, play even After the victory of freedom that they have not committed (there is no mention of the movie), but in an impassioned pre-war mobilization on to say: "Let us fight for freedom!" Message is right below the flood of public slaves exciting, all wear boxing Hand rub, echoing loudly. See the camera, so I am very surprised that King fought for the freedom of Daohai can understand that you can mobilize the slaves, after Dawan Zhang slave or slaves, since slaves did not free, they want to talk about for freedom Battle? According to the Chinese habit of thinking that the writer will be made when the lines read: "Let the state and the nation to fight" seems to be more reasonable, then come to realize that this is the American ideology, that is, One of its core values, they can not in all of the culture expressed in all.
Example of the spirit of the role of the
Since the corporate culture in order to Shoucheng only when the "icing on the cake, singing the praises of the" corporate culture as a matter of culture has become the boss, because in addition to the boss to face charge, the corporate culture can play a role in what then?
This is now engaged in most of the cultural construction of the manager shook his head no choice but people crux of the problem. However, this "bold" is only an outward look of depth to their inner world, then it will not difficult to see that their success, most of them based on their own spiritual beliefs, of course, this belief is not necessarily great, For example, is the belief of some people to become rich, some people of faith is the third wife of four concubines, is the belief of some people to get ahead with the great belief in the "Buddha, God, Confucius, Jesus," is the same as "equal." I would call those in the secular beliefs, are in fact rooted in the hearts of every one of us, so there has been a very interesting, very philosophical saying: "everyone has in mind is the Buddha."
"Heart", and here is not a Buddhist tradition in the narrow sense of "Far From the Madding Crowd," the Buddhist scriptures of Buddhism and Taoism, not that of the Buddha Amitabha, but a belief that they set up their own faith. I only use it in the form of words to express the value of faith. I believe that belief in the importance of life, everyone has faith, but a lot of people do not realize that if there is no belief that people can not live. No faith, at any time in the exchange with the outside world may be judged by their own inner standards and denied their destroyed from within.
As a result, we have to do marketing, brand to do, it is time to dig, to shape their own beliefs of the time, the company's core business is in the final analysis, cultural beliefs and cultural issues, such as Coca-Cola's famous quote: "If Coca-Cola was a fire burn, as long as Coca-Cola's brand is still, it will overnight all of the factories where they stand in the ruins. "Say the confidence come from? Of course, is their brand of faith from the world's consumers like Coca-Cola's belief surging river, must not continuous, and as rivers flood, got out of hand, you say, there is such a huge believers for its strong backing What do they afraid?
Value system of the soul
Today's professional managers in some stage of accumulation, on the surface like to do most of the equipment is deep, philosophical play, and other publicity personality, it is seen as immature, not a symbol of the connotation. But secretly like the original, "Luo Ben", "Duan Qiwan meat, to lay down their chopsticks Maniang" culture of subversion, the tide of deconstruction, enjoying modern civilization, and access to a car seat, but also from time to time in the sky like a bird's eye view of the It is like playing the original game, but beautiful models to strip naked, do not play the mud would also like to spend money to buy mud to play, not at work but also a passion by pretending to be their own money and went to the air vent You tune in, the more primitive the more popular movie, about a woman and the fascination of the matter is not on the trendy, KT arms around the room Sanpei Langhao girl he said that this was the work of the needs of society and so on ... ... anomaly, I Thinking about the introduction of a loaded than the more deep deep philosophical direction - corporate culture of belief.
In today's world, culture has been a spiritual extension of the productive forces for a spirit of the productive forces. Economic globalization, information technology and the impact of the wave, driven by a gradual increase in the competitiveness of enterprises for the corporate culture of competitive forces, who have cultural advantages, competitive advantages and will have the advantage of the development. Therefore, enterprise culture and its fundamental purpose is to shape the adoption of business people to create, through the injection of a powerful spiritual motivation and constantly improve people's overall quality, in order to fully tap human potential, and enhance the cohesion and harmony and create a healthy environment for development.
If you agree with the thesis, then there is a philosophical question: corporate culture needs to support this belief? If you need to, then how is the faith?
In private enterprises, many people believe that corporate culture is the culture of bosses, though this understanding is correct, but not deep, because we only look at the surface of the culture, but not its depth, the boss of the culture is what kind of culture? Culture boss is the core of what?
To find out the owner of the core culture, it is necessary to first find out the environment for China's private entrepreneurs experience just in the reform and opening-up, the Government and the community as a result of the operation of the market economy did not experience relevant laws and regulations are not very sound, regardless of Their individual experience of how different, there is a common feature of which is "bold." "Is not prohibited by law is allowed to" Against the backdrop of primitive accumulation of capital quickly, with the market economy and the deepening of sound, the owners of the cause of growing in volume at the same time, the community on the "original sin" of the issues discussed More and more intense, gains and losses are the interests of the game, then on to these bosses "into a bold but cautious", by the extensive period of the business is entering the small farming enterprises, the boss of the personal state of mind from the very beginning of the radical And to take risks to try and gradually degenerate into a conservative and stagnant. As a result of culture and cultural marketing came into play and gradually affects the boss's thinking, because a great number of enterprises, corporate culture is dependent, can only be icing on the cake, well not yet reached the snow to send carbon.
Corporate culture needs to learn religious beliefs
I am beginning to remind readers: If you never thought had been "brainwashed", then please do not read down, you go back on this.
In addition, I stated a fact: I am not satisfied that any religion, but I get no respect for the legitimate status of religion.
What is religion? According to Chinese dictionary and the definition of materialism in the world: religion is a subjective sense of hope and perseverance of the birth of a powerful spirit to rely on. It gives the soul after death and continue into the belief systems.
Chinese culture: a founder, there are objects of worship as "cases"; a group of followers, some of the worship ceremony for the "education"; is a group of people together for a purpose means that the development of the same faith, The same belief in order and to the belief that the fear of life and death situation.
Is based on religious belief, it was considered to be obscurantism. Beliefs are not born, can be changed. However, the majority of legitimate religious superstition is not, nor feudal with color, so it can be said to be a noble faith.
Top-down to "promote integration"
Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, capacity-building globrand.com good corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.
As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.
Top-down to "promote integration"
Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, capacity-building globrand.com good corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.
As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.
Internal and external to the dissemination of "widely reported"
Corporate culture not only in the implementation of a wide range of in-house, but also through various channels, spread out in various forms. Corporate culture is both within the enterprise among all the members of the establishment of a common faith, but also the values of enterprises will be send to the community, because this is business as one of Fortune's dedication to the community. Make good use of the media, take the initiative to spread the impact Zuohuo. For example, Haier's refrigerator and smashed the incident, over 20 years, or STEVE is good at using the media Zuohuo corporate culture an example of public relations activities. Wang, for example, animal husbandry and then nine, twice a year to use the product will be ordered, directed agents to join, suppliers, as well as the front-line sales manager, Daogou Yuan to carry out corporate culture seminars, so that Wang's animal husbandry nine partners into the Wang, animal husbandry nine "cultural community".
Large-scale, long, multi-level and wide to come, the Min is the rate in the dissemination of its own corporate culture should be noted that an important way.
To outline the contents of the "new rich"
"Eight-character principle of everything" is a private enterprise culture, a common problem, the conventional expression of ideology and the impact of not unrelated. Production is "tense, orderly, safe and well", the goal is "down-to-earth, when Ling Zhi", is "serious, unity, hard work," management is "something that everyone, everything was" still ... ... Many enterprises directly mechanically, all of the Haier "OEC Theory" (on the matter on completion of the Japanese high-ching) as Gao-kyu, neither the business combination of the actual situation, but Do not talk about the innovation.
The author of the nine services to Wang, animal husbandry, for example, the concept of corporate culture in the creative expression, to give full consideration to the grass-roots level employees the ability to understand, easy to spread as far as possible in order to carry out the slogan on. Its original code of conduct is: "honest, and mutual respect; pay attention to public morals, law-abiding; effective communication, understanding, cooperation; active support and trust of the team; responsibility, the courage to decision-making; problem-solving, innovation; strict and pragmatic And seriously work; honesty and self-discipline, for the first character; quality-oriented, excellence; customer first, winning service; improve performance, cost-effective; forge ahead, always learning. "This statement is the pursuit of business" high, large and "The traditional expression, but calls for the full degree of memory is not high, often a mere formality. After the innovation of "hard, be patient, good mood" in place of the original statements advocating, it should be certain that the creation of this innovative grass-roots level so that employees greatly shorten the time for the concept of awareness, and to quickly identify people.
Cultural system to "traditional heritage"
Culture is a summary of the past, collate, update and enrich, which need to even have a correct attitude toward business is still retain the tradition. And cultural needs - a global brand - in the same strain, the process of enterprise development, there will always be a lot of tradition inherited, which is the traditional culture of accumulation. Of course, there will be a lot of past experience or a means of adapting the development of enterprises, to abandon the abandoned, a wealth of the rich on the update on the update on the integration of integration.
"Abandon" the dichotomy of traditional treatment of the original Enterprise, is taking the essence of corporate culture, the way to where the dross. If enterprises with the fine tradition of absolute isolation, and then the new terms or concepts are easy to create confusion of values, of course, the staff at a loss.
On the corporate culture created by the "seven weapons"
Fujian enterprises in China have a pivotal position, only two major sports and clothing industry, the industry in China have many more influential brand. Behind the prosperity of the industry, the author notes that the vast majority of Taiwanese enterprises operating center of gravity, without exception, are focused on brand marketing. Both the advertising investment, to promote the image of plant construction in the recruitment of qualified personnel, are to promote the brand at the core of the market advance. By contrast, companies operating in the consideration of the performance, or simply to a certain stage of the annual market sales for hard and all for maximizing profits for the goal. True in word and resolute on the brand, sales of thing will, who will make the market, is the highlight of the phenomenon of unemployment Min.
In addition to first-line industry companies, the industry on the importance of corporate culture, most have not yet fully understood, or after hardly a taste, or indifferent. With the maturity of the Chinese business environment and upgrade the competitiveness of the industry, once the corporate culture of being marginalized, will be restricted to a certain extent, the sustainable development of enterprises. Of course, there are a lot of businesses on how to create a corporate culture is unable to, I do not know how to gain the upper hand. To this end, I would create a corporate culture, a few words on Jan. 2.
Chinese culture in a way where?
A recent report said that the Confucius Institute in foreign countries there is rapid development momentum, related work, including teaching materials, qualified teachers can not keep up with such areas as well. In the film, although the amount of overseas sales rise, but a lot of overseas films compared with a single theme, the production of rough, the lack of deep and moved connotation of people's deep-seated cultural forces. In the publishing industry, the number is increasing, but the lack of content, editing, binding, translation and printing high quality books. This momentum is clearly impatient Chinese culture is not conducive to the spread of wide-ranging and long-lasting. Due to too hasty, it will lead to unnecessary misunderstanding and even resentment, and may even be some ulterior motives as the expansion of "soft power" or to create the so-called "China threat theory culture."
As the excellent promotional products, first of all need to perfect the quality of the product itself, to promote a culture of excellence, first of all, also called for the promotion of other people who need to provide excellent culture. A culture of other nations will be favored, the more attractive from the cultural charm of its own, rather than ability.
Historically, Chinese culture has always been the charm of its own, rather than deliberately and markets them access to other peoples of all ages. For example, the dispatch of Japanese history, "Tang removal", "Song learning" and so on Yuanduchongyang learn about Chinese culture; 18th century Europe, it is hoped that out of religion and the feudal autocratic repression, from the natural advocates of the philosophy and spirit of the Chinese learn not to Less power.
If the lack of cultural connotation of too much reliance on the promotion of capacity, it may not be able to real people and lasting resonance and impact, and may even cause resentment. In recent decades, by virtue of advanced technology and strength of a strong force in the media, the U.S. large commercial and global expansion in the fast-food culture very quickly. However, this appears to be behind the success of the cultural impact, but it has not been a real recognition of other countries. Now, in the face of American culture, the people of many countries would feel kind of uncomfortable and even globrand.com there is a sense of cultural threat. In Europe, a lot of film makers, writers, artists are working hard to create their own works, the "Slow Food" culture against American culture's impact on Europe. This is much more than collective acts of spontaneous, nor is it a simple cultural conservatism, but Europe's cultural consciousness, it is hoped that European culture to seek the embodiment of progress. In their view, the lack of true American culture, full of commercial atmosphere, it will slowly engulfed European culture.
Those who promote their culture more successful experience has shown that only in-depth digging their own culture in order to better spread. For example, production from South Korea's TV drama "Dae Jang Geum", "business" and so on, we can see that producers have in-depth and accurately grasp the essence of traditional Korean culture. These works in many places other than South Korea has aroused widespread repercussions because of its cultural essence of the delivery caused by the resonance. By the same token, Japan's animation, games, including production in many parts of Europe and the United States, has been well received, an important reason for this is that their own animation production reflects a deeper cultural thinking.
Throughout the world, countries are sparing no effort to promote its own culture, anything to promote the success of the case, there is a characteristic that has gone through a long process. For example, the Goethe Institute in Germany spent 50 years in the development of the world's 144 branches. British Council spent more than 70 years, has established more than 200 overseas branches. According to China's plan to the parties concerned, in 2010, to build the world's 500 "Confucius Institute" This is not some quick success and instant benefits do? The plan is based on the actual needs of countries in the world has done a careful investigation on the basis of it? Whether through the promotion of their ability to fully demonstrate this? Are we too much from the commercial point of view this issue?
The Chinese culture has been an increasing number of commercial irrigation was thinking, and have been linked to the business, there is a strong business mean, imagine, the Chinese culture in a way where?
The building of enterprise culture case
1, the project background
× × enterprises as Lunan region's most influential commercial retail enterprises, is one founded in 1983 in department stores, in 1999 completed the shareholding system reform, in recent years through the adjustment of restructuring and optimizing business structure, market network layout, bitter Liannei Gong, and other effective measures, has geographical advantages in the market on the initiative and win the depth of recognition of the consumers, have a more stable customer base, internal staff quality and management standards have been greatly improved, corporate management Performance and speed the development of sustained and steady growth.
2003, a vulnerable human resources management consulting firms entrusted with the introduction of its human resources management system. Rely on the senior leadership team of forward-looking, perfect and standardize the implementation of the management, the company achieved significant development and the emerging from the traditional department stores to supermarkets Format, from single to multi-regional area, from single group of business enterprises to change . In order to support the new business model, unified cadre staff thinking, × × with a company's decision easy company to carry out the building of enterprise culture.
2, the key issue
company has always attached great importance to the building of enterprise culture, launched a series of cultural activities, but there is no system of corporate culture system.
the current corporate culture is still in the concept of Bu Chengxing, and the management role in guiding also very weak and needs of the system, systematic, legal and format, the hidden culture of Xian Xinghua, to play better idea The guiding role of culture.
cultural arrival of a single mechanism, the concept of culture on the management of managers and staff of the day-to-day role is very weak, and some idea of a code of conduct and no system of support, some in the fine tradition of no practical idea of cultural interpretation, the need to build the system The concept of culture landing mechanism. confined to the promotion of cultural and ideological and political work within the publication of publicity, a lack of effective planning, ways to promote the performance of a single, superficial. 3, solutions through the corporate culture diagnosis, identify the building of enterprise culture in memory, abandoned, innovative basis for the building of enterprise culture to provide empirical basis. in-depth study history and culture, entrepreneurs, cultural, strategic development and cultural needs, the idea of constructing cultural model, after a scientific interpretation of the "concept of corporate culture manual." in the establishment of the concept of culture based on the cultural construction of the ladder floor, forming an effective mechanism for cultural infiltration, "visual recognition systems," "code of conduct system", "enterprise systems." to boost cultural land, establishment of a "corporate culture works to promote the implementation of planning" and the promotion of enterprise culture. cultural construction process: cadres and employees to participate in, refining, discussion and interpretation, and so on. promotion of culture process: printing, study, memorize, lectures, examination, knowledge contests, cultural activities, such as inter-check each other study. 4, operating results Yi in a consultant to the joint efforts of enterprises and, after a year in promotion, completed the basic concept of corporate culture promotion work through the series of promotional activities to clear all the staff, keep in mind, understanding and practice of corporate culture concept, the concept of cultural system Rose from perceptual knowledge to rational knowledge, into the company's common values and the common attitude of the staff and the staff consciously into a habit. At present, consultants and businesses in close collaboration with, we enacted the new year to promote the scheme.The safety culture
1. Safety first, prevention first. Precious lives, safety first. 2. Production safety is everyone's responsibility. Zunzhangshouji, provide security. 3. Happiness is the protection of security, governance hidden dangers safety. 4. Security create a happy, negligence and painful. Security is the efficiency, safety is happiness. 5. Your safety at the foot of security in your hands. Security accompanied happiness, security, the creation of wealth. 6. Safety, comfort and longevity is the pursuit of contemporary people. Emphasis on safety, security concern for the safety of the offer. 7. Swing into action, launching the "safe production Week". Thoroughly implement the "safety first, prevention first" approach. 8. Doing a good job of production safety, establish a corporate image of security. Improve workers working conditions, promotion of safe and civilized production. 9. To your family happiness, please pay attention to production safety. To you and others happy, always keep the attention of security. 10. Security is a social stability and economic development event. Strengthen the management of production safety, the protection of the safety and health of workers. 11. Anti-illegal, with the exception of hidden dangers, safety, and promote production. Create a favorable security environment. 12. Jun-line thousands of miles, a safe journey home. Compliance Shouji, Fangweidujian. 13. Strict rules and regulations to ensure construction safety. Governance hidden causes of accidents, supervision and risk operations. 14. Improve the safety awareness of all people, to develop Zunzhangshouji virtues. Promoting safety and cultural knowledge, and promote a safe and civilized production. 15. Consciously abide by the rules and regulations of production safety of workers is the obligations and duties. 16. Production safety firmly grasp and without tight grasping, mean that it does not grasp. 17. Strengthen the labor protection work is to protect staff productivity. Protect the safety of health workers is the top priority for enterprises. 18. Production safety "five at the same time," leaders at all levels to implement. The people across the country fairly well-off, security, the first pile of civilization. 19. Security and disaster reduction related to people's happiness and peace. All security must improve the quality of从娃娃抓起. 20. Lives are of safety first. Safety first, prevention Loss Prevention. To secure safety, and promote safety. 21. Implementation of labour safety regulations, improve production safety work. Strengthen the protection of labor workers, and everyone learn to protect themselves. 22. Safety Regulations of life, and consciously abide by the safeguards. 23. Popularize knowledge of fire and enhance fire safety concepts. Attention to security of electricity to prevent electric shock accident. 24. Improve the cultural quality of young people's safety is of strategic significance initiatives, security and prosperity of China's culture and the arts building of a safety culture is one of the important tasks. 25. Production safety must rely on science and technology security, safety science and technology is the first productive force. 26. Safety culture is the foundation for building enterprise culture, safety culture is an integral part of corporate culture. 27. Improve the quality of the people must safety, active safety, primary and secondary activities. 28. Advocacy promote safety culture and improve the quality of security and safety of the people and culture, improving the people's well-being level. 29. Yan is the love-song is harm, negligence to the accident. Yan is the love-song is harm, the safety benefits of three generations. 30. Establish the city a sense of urgency, the Institute of Disaster Prevention hedge emergency escape skills. Technical training to strengthen security workers, the workers insist the holder posts. 31. To wear helmets to prevent the fall of falling. Bao is a seat belt, insurance can not be less at high altitude. 32. To prevent fires and eliminate hidden dangers. Public places to prevent fires. 33. Vehicle separation, Gehangqidao. A safe, happy family. 34. After the first safety production, insecurity does not produce. At the foot of your security, safety in your hands. 35. Traffic rules is the Friends of your life. Drivers keep in mind: the "three no's five known", security comity. 36. Attention to mechanical damage, beware of vehicular assault. Establish a legal concept, to insist on safe production. 37. Fire, fire lies prevention. Strengthen the management of fire, no violation Donghuo. 38. Concentrate on driving, Miles does not go wrong. Miles Green Bank Road, Changle people do a hundred years.
Workshop classic slogan
11, is not easy for a customer, a loss of customers is very simple; 12, carefully, carefully, carefully, quality Yongbao Heart; 13, the new breakthrough stable quality, implementation of management to improve efficiency; 14, and implementing the ISO series of standards, establish a new corporate image; 15, standardized quality management, ISO success by everyone; 16, regular internal audit, the system of Bu Huicuo; 17, to comply with operating standards, quality efficiency do not have to worry about; 18, ground handling customer feedback analysis, quality improvement idea; 19, the original records to be reliable, statistical analysis to be valid; 20, does not accept the bad goods, not create adverse goods; 21, the quality is done, not out of the test; 22, science and technology as the motive force, and quality of survival; 23, a day self-review, and better quality; 24, you thought, I thought, improve the quality of Nanbu Dao; 25, our commitment: not bad goods; 26, to eliminate careless heart, enhance product quality; 27, you and I do better quality, customer retention will not run; 28, to find ways to succeed, only to find an excuse for failure; 29, no measures Miantan management, did not plan to work; 30, St., to hand, Xindao, adverse natural Pao Budiao;
Office of classic slogan
- attitude is everything, decide the success or failure of the details;
- only the courage to take responsibility, to assume a greater responsibility;
- multi-point communication, complain less, more understanding, less of a dispute;
- self-improvement, healthy competition; appreciate each other, support each other;
- Yi Tiaoxin unity, stone into gold;
- strengthening the sense of competition, and create a team spirit;
- conscious of your contribution, the only brilliant;
- the pursuit of customer satisfaction, is the responsibility of you and me;
- Yifengengyun, there is one harvest;
- is not only a perfect product, not picky customers;
Quality is an eternal theme of enterprises
• market is the sea, the ship is the quality, brand is sail. • Today, the quality of tomorrow's market. • build quality of the Great Wall, rejuvenating the Chinese economy. Support Yat Ming, click ↓ • ISO9000-efficiency, effectiveness and the source. • Construction of "quality, environment, security" - an integrated management system. • build a quality culture of quality system and create a charm, the quality of the soul. • future success is the quality leader in the 21st century. • 21 century - the quality leader in the 21st century. • casting brilliance, only quality. • quality of the merits of more than cost. • the quality of survival, quality and development, to the quality of benefits. • the quality of survival, reform and development. • quality is qualified to make social obligations, the quality is outstanding contributions to society. • quality of the partnership is successful, the Standards Implementation is the quality of protection. • and the traditional farewell yesterday to regulate the future ahead. • only entered the orbit of international standards, have an unlimited extension of the space. • User is the source of enterprise development. • address the crisis, strengthen their confidence, work hard and create greater glories. • enhance the sense of urgency, to strengthen a sense of responsibility, full抢market, and win the war turned. • Nengshangnengxia, can be hired to be, but is cited, but can be used. • change their concepts, change their work style, innovative mechanisms, innovative situation. • life into the product to product on the market will live together. • manufacturers have to rely on low-cost, high-quality competition rely on. • financial effort by casting business philosophy, corporate culture going. • establish the core values, but also to be good at learning, but also good at creating. • Quality is the life. ] • quality - the key to winning business. • Xiongguan真如Iron Man Road, and now the move from scratch. • based on new starting point, create a new situation. • 100 to success further. • pay today's and tomorrow's return. • build quality embankment, Ying-century challenges. • allow high-quality products riding on Universal sailing, out of Asia, to the world. • Universal sailing for carrying high-quality products, beyond the 21st century. • beyond today's perspective, expansion of the 21st century vision. • of a Su-chun, the fall harvest 10,000 seeds. • quality into the world, brought about enormous business opportunities. • quality exists in all areas of human existence. • quality - gives you can see the future, can not say the best. • passed the ISO9000 gateway into the 21st century palace. • Standards Implementation 9000, over 2,000. • interpretation of national soul of the spirit of the times, build a high quality of the spirit of the times. • benefit from social services in return. • quality of the lives of enterprises, in order to protect your life, for your enterprises to establish a quality assurance system. • markets such as water, enterprises such as boat, as the quality of the rudder, is helmsman. • customers is the credibility of the source of enterprise development. • effectiveness of relying on quality, quality rely on technology, relying on technical personnel, personnel rely on education. • the quality of products is expanding the wings, unlimited range, a glorious period. • Innovation is fundamental, quality of life, is a pragmatic purpose, and efficiency is the goal. • quality as the first, the credibility of everything else, the management-oriented, service-. • quality products, is the golden key to open the door to the market. • a more quality products, enhance corporate image. • quality products, is a bridge to the world. • quality products, market competition is to win assurances. • attention to product quality, strengthening enterprise management. • Quality is the credibility of that reputation is a reflection of quality. • credibility comes from quality, quality comes from quality. • Day after day, the better; year after year, win full benefits. • ensure the quality, commitment to the community. • bottom-up quality is the foundation of enterprises, but everyone needs to support. • Product Quality is the cornerstone to the market, is the key to win the trust of users. • unswervingly grasp the quality of products, enterprises will not stand in several places. • technology as the driving force, quality and quality of the lives of enterprises, the quality of enterprise effectiveness, quality is the driving force for enterprise development, quality of survival. • Quality is the life, the quality of enterprise effectiveness, quality is the driving force for enterprise development, quality assurance to all staff on. • improve both the reform, reform to Gexin. • Mijue success of the enterprise is the talent, products, services adhere to the quality of the three. • Shanzhan, Qiu Zhiyu potential, do not select the people, so people can choose advantage. • shopping malls such as the battlefield, quality Da Xianfeng. • quality control enhance credibility, credibility expand sales. • a quality brand, casting the first-class corporate image. • manufacture sophisticated products and nurture talents. • Plastic corporate image, a high-quality brand-name. • Quality - David Carse, the winner of the same ancient Road. Support Yat Ming, click ↓ • Standards Implementation to quality, certified Shu Xingxiang. • excellent products and services and is proud of the achievements of the staff. • Buster! Quality control is not utopian, is the work of Qi Erhang. • product quality even 10,000, powerful relationship between you and me his. • products like a flower, Zhifanyemao by everyone. • is the quality of resources, quality is money. • quality of non-defective products, customer service without complaining. • put an end to all substandard quality assurance is the basic requirement. • User satisfaction is the eternal pursuit of enterprises. • quality of life, is the purpose of service. • All stresses quality, quality benefit all the people. • in the quality of human life under the care of. • to create an attractive quality, create loyal groups. • quality producers from unfair decision, customers should be decided. • industrial competitiveness on products, product quality through competition. • efforts to the implementation of QCC, will not suffer Xixi. • quality defects, Cunbunanxing. • Product To without shortcomings, comprehensive quality control can not be free. • reasonable quality of design, quality assurance is the first step. • all the sponsors innovation, reduce the cost of natural. • grasp the concept of good quality, product shipments do not distressed. • quality of the lead, lead performance. • improvement and endless. • to Jing Ye, quality win. • implementation of quality control, began in education, and finally education. • quality - the value of dignity and the starting point. • quality spirit, from top to bottom as one. • work together to improve quality. • create a quality of life, sheltered life, to maintain survival. • colorful life of the world, from the highest level of quality. • quality of legislation, the blueprint for the structure. • improve the quality of a little bit, work a lot less risk. • good quality, natural fewer mistakes. • human capacity is limited, but the efforts are unlimited. • everyone to do quality control, excellent quality of certainty. • to the implementation of the show, perseverance is the key. • quality is produced, rather than testing them. • not a small evil to do this, not to small and not good it. • clean and orderly is quality assurance. • If you know how to control, you can control everything. • The talk about to, when it comes to be, to be effective. • requirements must be clear, we must resolutely implement. • Training to pay, training will not pay more. • the use of first-class talent, founder of first-class institution. • Quality - is access to the trust weight, the competition is key to success is the endless pursuit of value and dignity of the starting point. • attention to the contract, standardized operation, ensuring quality and credibility of commitments. • build quality and efficiency of the road, creating quality and efficiency of the industry. • adhere to the principle of quality first, with the provision of quality services. • Customer satisfaction is our aim will never change. Provide first-class services to customers fully satisfied. • deepen the quality of management, improve product quality. • excellence, casting product quality. • quality - the best salesmen. • first-class quality from top management. • excellence, casting quality model. • selling genuine, true standard price, sending the truth. • homogeneous commodity prices are not high, with the price of better quality goods. • your taste, my quality, good partner, you and I need to. • do not accept substandard products, not to manufacture non-conforming product, the non-delivery of substandard goods. • corporate training, improved synchronization, innovation and progress. • quality step, the management took very hard. • quality of the image and reputation. • radical users think in the way customers think, in improving the quality of products on. • to the quality of security, management can not be less to high-quality, to better management. • Only outstanding enterprises to produce high-quality products. • no strict division, not Gaotu; not strict and difficult to quality products. • be vigilant in peace time, improve the sense of responsibility, perseverance grasp product quality. • always stresses quality, and establish the concept of life. • find a successful way to find a pretext losers. • finishing length want to do everything neat good management. • There is no measure of management is the management of empty talk, no inspection and project management is empty management. • Management started training, limited training. • effective implementation of quality control, must be full participation. • establish quality control standards is the first step. • to maintain a normal, the anomaly be corrected. Support Yat Ming, click . • 9000 to be implemented Chenzao, less unnecessary waste of natural.
Management of hazardous chemical safety wall chart
AN5-01 store flammable and explosive chemicals are basic requirements AN5-02 transport handling dangerous chemicals regulations AN5-03 use of chemicals in the course of maintaining the principle of personal hygiene AN5-04 handling dangerous chemicals regulations AN5-05 transport of dangerous goods inspection Chuche AN5-06 for the prevention of hazardous chemicals against the four principles AN5-07 dangerous chemicals production, storage business AN5-08 hazardous chemicals fire measures AN6-01 from long-term security alert, instant paralysis from the accident. AN6-02 see more of a, security, insurance, multi-step, less an accident. AN6-03 work in order to live a good, safe to live to old age. AN6-04 production Zaimang, security in mind, human lives are of supreme safety first. AN6-05 only once in life, security Banjun life. AN6-06 image of a corporate security, and promote a safe and civilized production. Z01 etiquette training staff to create team spirit Z02 conscientiously abide by the canteen discipline, to develop eating habits of health Z03 attention to toilet hygiene, regular cleaning to maintain clean Z04's Office relaxation gymnastics Z05 the absence of efforts to work today and tomorrow to find a job! (Staff)
Enterprises team safety publicity AN3-01 in the wall chart Kong must comply with the 10 staff
AN3-02 operators to strictly abide by six AN3-03 production areas within the 14 closed AN3-04 into the containers, equipment must be eight AN3-05 to prevent illegal ban on six Donghuo AN3-06 closed 10 electrical operations AN3-07 motor vehicles Eight ban AN3-08 to 10 working hours before the severance
The production safety campaign
AN2-01 security we have to do this, so we should check hidden dangers AN2-02 always stresses safety at all times AN2-03 Care for life, safety concerns AN2-04 in the regular security, everyone laughed Kaiyan AN2-05 production safety, a heavy responsibility AN2-06 people-centered, safety first
A series of production safety
AN01 the safe operation of machinery AN02 tool for the use of safety AN03 the safe use of chemicals AN04 electricity safety AN05 fire safety AN06 fire-ABC
Environmental slogans
E01 environment and human coexistence, development and protection simultaneously. E02 implement environmental responsibilities and improve environmental protection system. E03 production of green products, saving the Earth's resources. E04 full participation in improving and continuing environmental community. E05 full participation in improving and continuing environmental community. E06 and implementing environmental education, promoting environmental information.
Production at the scene tagline
K01 rigorous thinking, tight operation; strict inspection, verification seriously. K02 everyone has the capacity to improve, everything has room for improvement. K03 constantly seek efficiency and progress, every stress technique. K04 communication from top to bottom of a consensus about coordination for progress. K05 a peak of 100 negligence, all carefully more smoothly. K06 preventive maintenance done on time, production smoothly Bu Huicuo. K07 strengthen the team building, raise work efficiency. K08 everyone sponsors innovation, reduce the cost of natural. K09 prefer to check in advance, not after the rework. K10 Lao Maobing, radical small problem, attention should be paid. K11 time to do a good job, for maximum effectiveness. K12 do error-free specialists, to zero defect forward. K13 the absence of efforts to work today and tomorrow to find a job. K14 security of electricity, water conservation, fire prevention facilities, regular maintenance. K15 to abide by the principles of warehousing, FIFO is the foundation. K16 very dangerous chemicals, storage, use carefully. K17 feed material must bear in mind-to several accounts management more clearly. K18 cherish materials, attention to quality, reasonable planning, clear identification.
Production at the scene publicity wall chart
F01 quality products, strong results. Some F02 cumulative improvements into the perfect quality. F03 slightest difference, the merits of the separation. F04 even hand in hand, carry forward the spirit of good quality. F05 stress practical results, improve management, enhance quality, to create efficiency. F06 outstanding staff: loyalty to the company, and finally career, to the personality. F07 provide high-quality products, customer returns is the best way. F08 communication and cooperation and bring you closer ties and improve the effectiveness of unlimited. F09 technology is the basis, the management is the driving force. F10 5S is the establishment of beautiful clean, tidy comfortable, safe and efficient magic weapon. F11 5S - to reduce waste and lower costs, a harmonious atmosphere, work norms, enhance quality and security assurances. F12 5S: well, to be done. F13 Kong in ten staff must abide by F14 operators to strictly abide by six F15 production areas within the 14 closed F16 into the containers, equipment must be eight F17 prevent the illegal ban on six Donghuo Electric operations closed 10 F18 F19 eight motor vehicle ban F20 work severance to the former 10
5S category publicity wall chart
C3-01 5S movement from you and I start, let us more self-confident! C3-02 finishing - make more room C3-03 rectify - improved efficiency C3-04 clean-up - So follow the old concept of a sweeping new world C3-05 clean - with refreshing bright working environment C3-06 Literacy - shaping the quality and management of the establishment of the foundation
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- Enterprises team safety publicity AN3-01 in the wa...
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- A series of production safety
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