Example of the spirit of the role of the

Since the corporate culture in order to Shoucheng only when the "icing on the cake, singing the praises of the" corporate culture as a matter of culture has become the boss, because in addition to the boss to face charge, the corporate culture can play a role in what then?

This is now engaged in most of the cultural construction of the manager shook his head no choice but people crux of the problem. However, this "bold" is only an outward look of depth to their inner world, then it will not difficult to see that their success, most of them based on their own spiritual beliefs, of course, this belief is not necessarily great, For example, is the belief of some people to become rich, some people of faith is the third wife of four concubines, is the belief of some people to get ahead with the great belief in the "Buddha, God, Confucius, Jesus," is the same as "equal." I would call those in the secular beliefs, are in fact rooted in the hearts of every one of us, so there has been a very interesting, very philosophical saying: "everyone has in mind is the Buddha."

"Heart", and here is not a Buddhist tradition in the narrow sense of "Far From the Madding Crowd," the Buddhist scriptures of Buddhism and Taoism, not that of the Buddha Amitabha, but a belief that they set up their own faith. I only use it in the form of words to express the value of faith. I believe that belief in the importance of life, everyone has faith, but a lot of people do not realize that if there is no belief that people can not live. No faith, at any time in the exchange with the outside world may be judged by their own inner standards and denied their destroyed from within.

As a result, we have to do marketing, brand to do, it is time to dig, to shape their own beliefs of the time, the company's core business is in the final analysis, cultural beliefs and cultural issues, such as Coca-Cola's famous quote: "If Coca-Cola was a fire burn, as long as Coca-Cola's brand is still, it will overnight all of the factories where they stand in the ruins. "Say the confidence come from? Of course, is their brand of faith from the world's consumers like Coca-Cola's belief surging river, must not continuous, and as rivers flood, got out of hand, you say, there is such a huge believers for its strong backing What do they afraid?