Corporate Culture

The way we work so that we're different. GORE companies to encourage innovation and innovation into action, so that those closest to the project staff in decision-making. Our team is on the opportunities for organizations, which have also led.

The company founder - Bill Gore, to create a flat grid (Lattice) the organizational structure: There is no hierarchy, no pre-established channels of information transmission; On the contrary, we exchange with each other directly, and with a variety of Members of the team of professionals in charge.

These are how to achieve the » Colleagues (rather than employees) employed in the whole area of work, in its Sponsor (rather than the boss), under the guidance of the opportunity to continuously deepen the understanding and team goals, and their ability to seek suitable projects and responsible commitment. All of these are free and cooperation, both independent and collaborative environment completed.

Everyone can quickly win the trust, develop and implement projects. Sponsor colleagues to help develop an organizational plan so that it can self-realization can make the maximum contribution to the company. Leaders may be appointed, but from there, "his followers" to the definition. More often is that the leadership is in the show through its expertise, ability and experience to promote business.

Corporate culture stories

Corporate culture within the story is usually spread the story, often referred to in the enterprise success stories. Corporate culture stories generally speaking, easy-to-understand, full of appeal. They include:

Founder of the pioneering story, such as: Bill Gates, Steve Jobs in the garage business story.

The story behind the success of the company, including Tiansuankula, such as: the first orders, market opportunities, and so on.

The company's unique culture-and Laiyou, such as: the United States Al Gore's Lattice culture (employees supreme superior-subordinate relationship).

During the difficult days of entrepreneurship, such as: Gore-Tex early development, due to quality problems caused by the large recovery, the company has learned how to learn and develop second generation products.

Corporate culture can influence the operation of the company, such as: Gore companies of the Natural Leadership

Company's successful experience, such as: Apple's 1998 launch iMac, iBook, Think Different. Let the company return to glory. To help employees understand the success of previous setbacks.

Successful enterprise has its unique corporate culture, Apple, Microsoft, Al Gore, Haier, Toyota, their success, there are many touching stories of the corporate culture. Case described the main corporate culture of enterprise culture to help the company to success, corporate culture is the case in the story of the story.

Corporate culture rally

People-oriented corporate culture, respect for human feelings, in the enterprise has created a united and friendly, harmonious atmosphere of mutual trust, strengthen the awareness of the group, to create a powerful enterprise workers between the cohesion and solidarity. Common values formation of a common goals and ideals, employees of the enterprise as a community of destiny, our work is to achieve common goals as an important part of the whole enterprise acting in unison and form a unified whole. At this time, "plant-I-Rong, factory bad I shame," a trade union the same sense of sincere feelings of "love of plants such as home" will become their actual operations.

The binding function of corporate culture

Corporate culture bound function primarily through improving management system and ethical standards to achieve.

1. Effectively bound by the rules and regulations Enterprise system is one of the elements of corporate culture. Enterprise system is in-house regulations, business leaders and enterprise workers must abide by and implement, thus binding.
2. Bound by the Code of Ethics Ethics is from an ethical point of view to restrain the business leaders and trade unions act. If people violated the code of ethics requirements will be condemned by public opinion, psychologically feel guilt. Tongrentang drugstore, "Ji Shi health, better Tongsouwuqi, non-discriminatory" bound by the Code of Ethics for all staff must operate in strict accordance of a point of order, strict quality management, and strict discipline.

Business goals of the guidelines

Business goals represent the direction of enterprise development, not the right target is equivalent to a loss of direction. A perfect corporate culture will proceed from reality, with a scientific approach to legislation enterprise system development goals, this is certainly feasible and scientific goals. Employees in this goal is under the guidance of engaging in production and business activities.

Business philosophy and values guiding

Business philosophy of the business decisions of the way of thinking and handling issues of law, rules and guidance of these operators to correct decision-making, guidance staff to adopt scientific methods in production and business activities. Enterprise common values provides the company's value orientation, so that the staff of the things the judges to reach a consensus, a common value target, the leadership of enterprises and their employees for the goal to identify the value of action. American scholar Thomas Peters and Robert Waterman in the small "to seek advantage," a book that "we study all the outstanding companies know very well what is their stand, and seriously establishment and formation of the company's values. Facts , A company the value of the lack of clear guidelines or values is not correct, we doubt whether it could be operating on the success. "

A feature-oriented corporate culture

The so-called functional-oriented enterprises through its leaders and workers from the lead role. Corporate culture-oriented features are mainly embodied in the following two aspects.

Enterprise System

Enterprise system is in production and operation activities in the practice formed by the people's conduct mandatory and can protect certain rights of the various provisions. From the hierarchical structure of enterprise culture, enterprise system is a middle level, it is spiritual and cultural manifestations, is the realization of the material and cultural guarantees. Enterprise system as the model code of conduct for employees so that the individual activities to be reasonable, to coordinate internal and external relationships, the common interests of employees are protected, thus enabling enterprises to organize themselves in an orderly manner to achieve business goals.

Corporate image

Corporate image is through external companies operating characteristics and the strength shown by consumers and recognized by the public enterprises overall impression. Demonstrated by the external characteristics of the enterprises said that the image of the surface image, such as signs, window-dressing, logos, advertising, trademarks, apparel, and business environment, all these people to feel intuitive, easy to create the impression through the operation demonstrated by the strength of the Deep image that image, it is their internal elements of the concentrated expression, such as the quality of personnel, production and management capacity, management, capital strength and product quality. Deep image of the surface image is based, not deep image of this basis, the surface image is false, we can not maintain a long time. As the main distribution companies are operating goods and services, and have more contact with customers, so the surface image is particularly important, but it is not that deep image can be placed on a secondary position. Beijing Xidan Shopping Centre to "treat people honest, sincere and moving, to give credibility, sincere people" to establish a dedicated customer service corporate image, and this service is built on the beautiful shopping environment, reliable quality of goods, real On the basis of the price, that is a strong material basis and operating strength as a guarantee of quality service to the surface image and the image of a combination of deep and win the trust of the majority of customers.

Awareness groups

Groups that organizations, groups awareness refers to members of the collective concept. Groups awareness of internal cohesion is the major psychological factor. Awareness of the formation of enterprise groups so that each enterprise workers to their work and act as a corporate goal of achieving an integral part of their business on their own as a proud member of the enterprises have a sense of honor achievements, So as to enterprises as their own interests of the Community and the attribution. Therefore, they will for the realization of the objectives of enterprises and work hard and conscientiously to overcome and achieve business goals inconsistent behavior.

Corporate ethics

Corporate ethics refers to the adjustment of businesses and other enterprises, enterprises and between customers and enterprises the relationship between trade unions within the code of conduct combined. It is from an ethical point of view of the relationship to good and evil, public and private, and-shame, honest and moral hypocrisy, and other areas as the standard to evaluate and regulate the enterprise.

Corporate ethics and legal norms and rules and norms different, not as a mandatory and binding, but a positive demonstration effect and a strong appeal, when people were recognized and accepted by the power of self-restraint. Therefore, it has a wider range of adaptability, is bound by acts of enterprises and workers of the important means. China's old and famous Tongrentang drugstore Changshengbushuai is over 300 years, the Chinese nation lies in its fine traditions of virtue into the enterprise production and management process, formed a trade with the characteristics of professional ethics, "Jishiyangshen, excellence, Tongsouwuqi, non-discriminatory. "

Enterprise spirit

The spirit of enterprise is an enterprise based on its own specific nature, tasks, purpose, direction and development of the requirements of the times, and has been carefully cultivating enterprises formed by groups of members of the spiritual outlook.

Entrepreneurial spirit to the entire workers have adopted the practice of awareness reflected. Therefore, it is the concept of enterprise workers and progressive psychological sense of the outside.

The spirit of enterprise is the core of enterprise culture, in the entire corporate culture plays a dominant position. To the spirit of enterprise values as the basis, the value of goals as the driving force of business philosophy, management system, morality, awareness and corporate image groups play a decisive role. It can be said that the spirit of enterprise is the soul of business.

The spirit of enterprise is usually used not only full of philosophical and concise language to express the simple, easy workers keep them in mind, always used to inspire ourselves also for foreign propaganda, easily formed in people's minds the impression in the society so as to create a distinct personality Corporate image. Wangfujing Department Store as the "Mission Fire" spirit, is to use the building to illuminate the light and heat, each a warm heart, its essence is the dedication service; Xidan Shopping Centre, the "realistic, progressive" spirit of the To truth-seeking as the core values and sincere and trustworthy, open up the operating style of forging ahead.

Corporate culture value

The so-called values, is based on the people of a certain utilitarian or moral nature and the pursuit of the people (individuals, organizations) the existence of its own, conduct and evaluate the results of the basic viewpoints. We can say that life is to value the pursuit of values determined by the pursuit of life. Values are not people in a time of the expression, but in the long-term practice in the form of activities on the concept of value system. The values of enterprises, enterprise workers is the significance of the enterprise, business purpose, the purpose of operating it and evaluation of the value of the overall pursuit of a collective sense of alienation, the entire workers is a common values. Only in the common values on the basis of enterprises to produce the correct value target. With the correct value target there will strive to pursue the objective value, enterprises have hope. Therefore, the enterprise value is determined by the orientation of workers, and the survival of enterprises. Only their own economic values, will deviate from the direction of socialism, will not only harm the interests of the country and the people, but will also affect corporate image; just short of values, will be instant success, engage in short-term behavior, so that enterprises lose their staying power, leading to Extinction. China's older generation of national entrepreneurs, Lu Zuofu (people's livelihood vessels the company's founders) to promote "personal service to the cause, the cause for social services, personal services are ultra-paid, the service is the cause of the super-economy." To establish "service Society, facilitate the crowd and the development of industries and prosperous state "values, for the people of this country to promote the values of the people's livelihood company's development. Beijing Xidan Shopping Centre, to the values of truth-seeking as the core, namely: "tangible goods, real prices, real service." In the course of business, strictly the purchase of goods clearance, and ensure the quality of goods, control Purchase cost and increase the added value of goods; advocate "need to understand the customer is always, always need to improve their" concept, improve service quality and promoting the development of enterprises.

Philosophy

Philosophy also said that business philosophy, is a unique enterprise engaged in production and operation activities of the methodology and management principles. It is the basis of guiding corporate behaviour. A business in a highly competitive market environment, faced with various problems and a wide range of choices, the enterprise has a scientific methodology to guide, a set of logical thinking process to determine their own behavior, and this is business philosophy. For example, Japan's Matsushita company "emphasizes economic efficiency, the will to survive, everything for the survival and development", which is its strategic decision-making philosophy. Beijing LAN commercial buildings founded in 1994, it has the "good faith, Qingyi first" business philosophy as a guide, the "situation was just to take advantage of justice, with justice Lee," founded in 2003 so that the time , On turnover doubled, the largest business capital of the first four.

Corporate culture

1. corporate culture is gradually formed working groups in the norms.
2. corporate culture is to believe in an enterprise by the main values, is a far-reaching meaning of the values, myths, the heroic figures mark the rally.
3. corporate culture to guide the development of enterprise employees and customers of the policy objectives.
4. is a corporate culture in enterprises seeking to survive competition "in principle", is for new employees recruited by the enterprises must have "internal rules."
5. corporate culture is adopted within enterprises by the layout of objects convey a feeling or atmosphere, and enterprise customers or members and other contacts outside of the way.
6. corporate culture is the atmosphere of a traditional corporate culture, it means that the company's values, such as aggressive, defensive or flexibility - these values constitute a dynamic staff, opinions and behavior norms. Management of personal, these norms to educate staff and from generation to generation.
7. corporate culture is a business formed in a certain cultural values and historical traditions, common values, ethics and life, all kinds of internal forces will be unified in a common guiding ideology and philosophy, to convergence A common direction.
8. corporate culture is the economic and cultural significance of the mix, meaning the business community in the formation of values, codes of conduct in the crowd and the community has cultural impact. It is not that knowledge accomplishment, but to people's knowledge of the attitude of not profits, but profits on the psychological; instead of interpersonal relationships, but relationships embodied in the philosophy of human Life. Culture is a kind of penetration in the business activities of all things, it is the virtue of the enterprise.
9. corporate culture refers to the Organization of basic information, check the basic values of the basic business environment both inside and outside views from all members of the joint enterprise to comply with the code of conduct and beliefs, value systems, is the guiding philosophy of the people engaged in the work of the concept.
10. corporate culture is a certain social and historical conditions, and management of enterprise production and management activities in the creation of enterprises with the characteristics of the material and spiritual wealth patterns. It includes cultural attitudes, values, the spirit of enterprise, round after round of norms, codes of conduct, historical traditions, enterprise system and cultural environment, enterprise products. These values are the core of enterprise culture.

Corporate culture of different interpretations

On the concept of corporate culture, from many different understanding and expression:

1. the American scholar James Heskett Yuehankete and that corporate culture is an enterprise in various departments, at least by the business executives who co-owned enterprises to those values and business practice. …… Refers to a division in the various departments or functions located in different geographical departments jointly owned by the kind of a cultural phenomenon.
2. Corporate culture is values, heroic figures, customs ceremony, and cultural networks, the business environment.
3. William large, believe that corporate culture is "aggressive, defensive, flexibility - that is, identified activities, opinions and behavior patterns values.
4. corporate culture is a new theory of modern enterprise management, enterprise to really enter the market, and embark on a development of faster, better benefits, continuously improve the overall quality so that the coordinated economic development path, we must popularize and deepen the enterprise culture Building.
5. corporate culture is both broad and narrow understanding. General corporate culture is created by the enterprise with its own cultural characteristics of the material and spiritual culture; narrow the corporate culture is formed by enterprises with its own personality of the business principle of moral values and construction of a comprehensive code of conduct.
6. social and cultural enterprise culture is an organic system of an important part of it is the sense of national culture and modern enterprise in a comprehensive and reflect the performance of the national culture and modern consciousness formed under the influence of the characteristics of enterprises and collective sense And this awareness of the code of conduct.

Corporate Culture or Organisational Culture

Corporate culture, or cultural organizations (Corporate Culture or Organisational Culture), is an organization by its values, beliefs, rituals, symbols, ways of doing things, such as the composition of the unique cultural image.

The concept of corporate culture

Broadly speaking, culture is a historical practice of human society in the process of creating material wealth and spiritual wealth of the total; narrow sense that the culture is a social ideology, and the organization in line with the system. And the corporate culture is in production and operation of enterprises in practice, and gradually form, as recognized by all employees and compliance, with the characteristics of the organization's mission, vision, purpose and spirit, values and business philosophy, and these ideas in production Business practice, management system, employees conduct business with the external image of the sum. With the cultural, educational, scientific, military and cultural organizations such as the nature is different.

Enterprise culture is the soul of business is to promote enterprise development and the inexhaustible power. It contains a very rich content, its core business is the spirit and values. Here is not the values of enterprise management refers to the various cultural phenomenon, but an enterprise or enterprises in the staff engaged in commodity production and management held in values.

IBM culture

IBM is the U.S. company International Business Machines Corp., the company's credo is "IBM means that the best service." Because they know that customer service is most needed. This can not but said that IBM's success over the years has been a mystery.

Sony culture

Sony's corporate philosophy is the highlight of which is attached great importance to the human factor and the democratic style of work, especially value the role of middle managers, and to try to downplay hierarchy. The company will be leading efforts to do a workshop of the factory workers than the family more comfortable, and the management of the office as a simple layout more. In addition, Sony were not satisfied status quo always, always "hunger" and "sense of urgency" with, this is another feature of the Sony culture. That is why they can continue to learn the world's advanced things than their own, after digestion, not to create others things, adapt to the market, won a reputation.

Persistent cultural

Culture is dedicated Teng Ying Advisory enterprise culture, dedicated to famous. "Because persistent, so professional." Its true portrayal, in any place at any time, Yintl from top to bottom all reflect persistent culture.

Daqing culture

"Iron Man" Wang Jinxi, represented by the Daqing oil field workers, the "arduous pioneering," as a motto, adhere to the "conditional, the conditions did not have to create conditions for" the pioneering spirit. Daqing people arduous pioneering, three honests and four stricts the spirit of the Chinese working class into self-reliance and arduous pioneering a powerful force.

Matsushita culture

Matsushita companies operating in several decades of a career in a unique corporate culture, developed a spirit of the seven: "industries serve the country, fair and square, and the pro-agreement, the upward struggle, courtesy modest, comply with the same period last year, thanks Boeun", which fully demonstrated the Panasonic Kind of humble, perseverance, a consistent style of plain.

The people's livelihood and cultural

The reason why the people's livelihood companies to develop so quickly, and Lu Zuofu founder of the successful business has a great relationship. Lu Zuofu in the long-term business practice, a prominent feature is a lot of importance on cultural awareness in the role of management. For example, he is extremely attention to strengthening the cohesion of enterprises for their employees, encourage enterprises and employees to participate in the two-way. He made a famous slogan: corporate issues, trade unions to solve the problem employees, the company to resolve. He regarded the slogan printed on the sheets and vessels on the cup, and gradually establish a training workers and companies with a total of survival of the collective sense of honour, in the development of enterprises to play a good role.

Corporate image design

Commodity circulation enterprises image design, first of all is to provide genuine goods, in the variety, quality, price, style, packaging and so on should have its own characteristics, followed by the provision of quality services to business through the marketing of culture left to the customer Impressed by the third is to design beautiful and comfortable shopping environment, this area is conducive to give full play to the level of quality service, it is important to stimulate the customers and have a strong desire to buy a good impression; fourth shop facade design, decoration store should be Of industry characteristics, signs should be innovative, eye-catching, reflecting the operating characteristics and is conducive to Reply off into the shop and left a deep impression to customers, window shop buildings should be designed and coordinated to form the overall U.S. stores. Corporate image after image of the general survey design, image orientation and image transmission in three stages. Investigation is to understand the public image of this business knowledge, attitude and impression, and so on, for corporate image design information. Positioning is the image of the image on the basis of investigation, in accordance with the actual conditions, with visibility and reputation of the high and low level of corporate image positioning. Dissemination of the image is public relations or advertising, corporate image of the dissemination of relevant information to the community, so that more recognized and accepted by customers, thereby enhancing corporate image.

Establish the right business philosophy

As a business management methodology principles of the business philosophy, business is all acts of logical starting point. Therefore, to establish the right business philosophy, the building of enterprise culture is an important task. Commodity circulation enterprises established business philosophy, although some common elements of the methodology, such as "service-oriented", "users first", but all enterprises, financial, and material different from the situation, in which the different environment, each Enterprises have chosen the operating characteristics of this business philosophy is possible. Established corporate philosophy, the need for operators of the enterprises operating conditions and characteristics of a comprehensive survey, the use of certain philosophical concepts of research enterprises to achieve the development goals and means, on the basis of this form their own business philosophy and deep through staff The idea of the depth and become operational staff to handle the common way of thinking. Business philosophy should normally be in the spirit of enterprise representatives embodied in the text, which is conducive not only to internal infiltration, but also for customer identification. For example, Beijing Wangfujing Department Store, "a Mission Fire" spirit of the table and Syria, both reflect the dedication service employees in the spirit and essence, but also to businesses through internal stress between employees, customers and between enterprises, the enterprises and other enterprises The establishment of equality and mutual assistance between, a new solidarity relationships, adhere to the Office of shops serving the people wholeheartedly purposes and operating principles, and to win customers and markets, promote enterprise development.

The establishment of management philosophy, the key is to have a sense of innovation and creation of the opposite sex have a business ideas and methods. Britain profitability of the strongest retail group - Ma lion's operating philosophy department stores, is the creation of a "no factories of manufacturers," according to their request to let others produce products and bear their own "Saint-metre-high" trademark licensing, Has been successful. Wu to the Group's innovative strategy is to merchandise management, asset management and capital management integration, to set aside the shackles of the traditional mode of operation throughout the country, the retail industry has created a total profit of four consistent success.

Plastic spirit of enterprise structure

Plastic is the spirit of enterprise structure in the business leaders of the initiative, according to the characteristics of enterprises, tasks and development direction of the establishment of the enterprise on the basis of the values inherent beliefs and pursuits, business groups through the acts and external representation outside of the formation of The spirit of enterprise.

The spirit of enterprise and business values are different from the existing, closely related to the two concepts, and values the spirit of enterprise is the prerequisite for the spirit of enterprise is a concentrated expression of values. Values have dispersed and hidden inside, such as the value of work value, quality, value, it is people's beliefs and pursuits. But the spirit of enterprise is different, it is relatively exposed and vulnerable people have been feeling. Corporate values and the spirit of enterprise together constitute the core of the corporate culture.

Plastic flow of the spirit of enterprise structure, first of all, according to the characteristics of the commodities sector, to identify and strengthen the enterprise's personality and management advantages, through this arouse workers to identify and strengthen the identity and enhance the confidence of workers to make progress and determination, the centripetal force formed enterprises , Cohesiveness, and the driving force for development; Second, marketing services as the center, guide and cultivate a brand-name enterprise workers, class struggle, on the level of awareness and customer first, service-oriented management practices, so that enterprises in market competition remain unbeaten in The third is a strong proponent of the spirit of unity and cooperation to enable enterprises to form a group of sincere cooperation, the establishment of harmonious interpersonal relationships; Fourth, promote democracy and implement people-oriented, creating respect, caring, understanding the cultural atmosphere, encouraging workers to participate in awareness So that they and their enterprises as one, for enterprises to actively contribute the prosperity of the Fifth refining distillation of the spirit of enterprise will be summed up as clear and concise and full text of the appeal, for employees to understand and keep them in mind, the external characteristics formed Strengthen the impression. The spirit of enterprise with the formation of man-made, and this requires enterprises under the leadership of the plant business intelligence, tasks, towards the development of conscious advocacy, personally nurturing from. Plastic structure in the spirit of enterprise in the process, in particular should be isolated, scattered on Haorenhaoshi from the overall summary, refining, promoting and nurturing, so that a representative of the spirit of enterprise. Beijing Wangfujing Department Store's "Mission Fire" spirit is a general sales assistant for the deeds on behalf of Zhang Binggui to general practice from.

Corporate values training

Corporate values training is a long process. In this process, individual and corporate members of the Organization of the changes in values may also be due to the impact of environmental factors appear repeatedly, which increased the values fostered by the complexity. Values of nurture, business leaders need in-depth and meticulous ideological work, at the height of abstract thinking logically become employees can accept the basic point of view. Among these, ideological and political work is important, it can arouse the workers of their life and work of the significance of thought, belief in their cause and the pursuit.

As enterprise values by various factors constitute a system of values, so the training necessary to pay attention to the combination of diverse elements, that is, it is necessary to consider the state, enterprises, the value of the realization of the objectives, but also care workers to meet demand. But first of all should be considered by the state and national interests. Japan's Matsushita company's seven values, is the first of the "Industrial serve the country," the older generation of entrepreneurs in China for Lu Xue (founder of the shipping companies lose the people's livelihood) initiated by the "spirit of the people's livelihood", is based on "serving the community, facilitate the crowd and the development of industries, Rich countries "for the people of this country's values.

Nurturing the concept of common values

As a corporate culture core values of culture, is building a corporate culture based on the work. Business organizations in each member has its own values, but because of their different qualifications, not their living environment, the level of education is not the same reasons, making them the values of diversity. The cultivation of corporate values through education, advocacy and promotion of exemplary figures, including appealing to enterprise workers abandoned the traditional backward values, a correct and is conducive to business survival and development of the values and form a consensus, as all employees thinking And behavior guidelines. The cultivation of corporate values is a subject, after recognition, last reached in the process. Obedience in the early stages of development, through some sort of external effects (such as outlook on life) so that enterprises in a passive acceptance of some values, and as a means of binding their thinking and behavior recognition is subject to outside influence (such as model People calling) and consciously accept certain values, but this concept can not truly understand and accept, not only on a voluntary basis to accept a certain values, but it is correct to have real understanding and In accordance with the values consciously bound by their own thinking and behavior.

Inherited the essence of traditional culture

Marxism holds that: "People create their own history, but they do not create a whim, but in the direct encounter inherited from the past to create the conditions." ( "Selected Works of Marx and Engels" No. 1, No. 603 ) China's building of enterprise culture is such that it should be in traditional culture on the basis of the value-added, corporate culture will be lost otherwise, the foundation, there will be no vitality. Development is the value of traditional culture reference to its dregs, choose cream. China's traditional culture of the people of this thinking, equality thinking, pragmatic ideas are worthy of the development of value-added content. The thinking of China and China since ancient times is quite strong, and to some extent restrained the autocratic behavior. Socialist enterprises, enterprise workers are the masters of the building of enterprise culture to the people of this nature should be thinking of the important thinking of sources, and through the development and utilization of this thinking, so that the masses of workers have a strong sense of ownership, conscious participation of enterprises Democratic management. China's national uphold the equality of the view that "everyone for Yao and Shun," This is the last of the ideological foundation for China's revolution. This thinking of the value-added development and for building a modern enterprise culture, enterprise workers will provide equal opportunities for competition, is conducive to promoting distribution according to work, equal pay for the operation mechanism. And pragmatic spirit requires that people seeking truth from facts, being modest and prudent, guard against arrogance and rashness, hard work, to make progress. If this can be carried forward, will form arduous pioneering and innovative spirit of the enterprise. Daqing "three honests and four stricts" "Iron Man Spirit" this national spirit is the result of the development of value-added.

Can not ignore the economy

Enterprises is an economic organization, corporate culture is a culture of micro-economic organization, should have the economy. The so-called economic, corporate culture is to be the enterprise's economic activities, should help enterprises improve productivity and economic efficiency, is conducive to the survival and development of enterprises. In front of the discussion on the content of corporate culture, although not involved in "economic" word, but the construction and implementation of these elements, with the ultimate aim will not leave the enterprises and achieving the economic goals of the enterprises to seek survival and development. Therefore, the actual building of enterprise culture is a business strategy, said the cultural strategy.

Pay attention to a heterosexual

A corporate culture of the opposite sex is an important feature. Culture itself is in itself a historical process of development organizations in the form of. Every business has its own historical traditions and operating characteristics, the building of enterprise culture should make full use of this point, the building of its own culture. Enterprises have their own characteristics, and be recognized by customers, to the forest is unique in the enterprise, have a competitive advantage.

Pay attention to a heterosexual

A corporate culture of the opposite sex is an important feature. Culture itself is in itself a historical process of development organizations in the form of. Every business has its own historical traditions and operating characteristics, the building of enterprise culture should make full use of this point, the building of its own culture. Enterprises have their own characteristics, and be recognized by customers, to the forest is unique in the enterprise, have a competitive advantage.

The same table, guard against formalism

Corporate culture is the context of ideology, but it also through business or trade union behaviour and performance of the external shape up, which easily form Biaolibuyi of the phenomenon. Building corporate culture from the workers must first start with the idea, establish the correct values and philosophy, on the basis of a spirit of enterprise and corporate image, prevent formalism, different words and deeds. Formalism not only can not build good corporate culture, but to the distortion of the concept of corporate culture.

Strengthening people-centred

Corporate culture to the crowd as the carrier, is the first element of cultural production. Corporate culture of people not just in terms of entrepreneurs, managers, should include enterprises of all workers. Corporate culture to emphasize the building of caring for people, respect, understanding and trust people. Awareness of the formation of enterprise groups, first of all the members of the enterprise have common values, have the same goal, can a centripetal force, in order to become a combat effectiveness as a whole.

Adhere to the socialist direction

Enterprise is to improve the people's material and cultural life and existence, this is the socialist state enterprises in the most basic values. Enterprises engaged in commodity production and circulation of commodities in the process of the need to promote the development of production, meet the growing material and cultural needs. Enterprises should build this culture as its ideological and operational purposes, in order to make it clear socialist characteristics.

China's corporate culture

Before the founding of New China, the foreign capital and the comprador feudal bureaucratic control of enterprises, workers in the cruel exploitation and oppression, they have no freedom, no equality, there are only anger and resistance. In old China, a certain agent of the Chinese enterprises in the national culture only in the capitalist enterprises to exist, it is from the older generation of national entrepreneurs, which is. As already mentioned people's livelihood vessels from the company's founders Mr. Lu Zuofu in 1925, advocated by the "spirit of the people's livelihood" is an example.

After new China was founded, the state-owned enterprises are the mainstay of China's economy, business culture as the country's economic construction, has undergone a tortuous road. In the traditional planned economy system, the highly centralized management model for the building of enterprise culture has a positive side, there are also serious negative factors. The so-called positive side, it is conducive to the common manifestation of socialist enterprises, a major focus on the national interests of the collective values and the spirit of arduous struggle, such as 50-60 in the "two Senate changed the three-pronged" the "Charter of the Anshan Iron and Steel Company" and " Three honests and four stricts "the" Daqing spirit "is such a concept and spirit of the representative. The so-called negative side, this is the centralized management model to strengthen the "official position" concept, management of administrative activities, the enthusiasm of the masses of workers have not been fully brought into play, democratic management, supervision and restraint mechanisms is the weakness. Especially in a "leftist" thinking of intervention, "taking class struggle as the key link", the absolute political command, seriously hindered the enterprise democratic system and the establishment of a monitoring system. After the implementation of economic reform, the traditional planned economic system gradually converted to the socialist market economic system, China's building of enterprise culture of the environment started to change, in particular the establishment of modern enterprise system, for the establishment of a Chinese national characteristics of the corporate culture to create a favorable political Legal environment, the building of enterprise culture has achieved marked results, this chapter in the examples cited illustrates this point.

China is a country with a long history of civilization, China's traditional culture has rich connotations, both the positive side, there are negative side. On the use of traditional culture in a positive factor for the establishment of the corporate culture with Chinese characteristics, and later for further discussion.

Japan's corporate culture model

Japan is a mono-ethnic country, reunification of long-term, stable social structure, ideas and concepts are highly common. At the same time, the Japanese nation by the Chinese Confucian ethics thinking of the impact, focusing on "and", "trust" and "sincerity" and other ethical concepts, so that Japan attaches great importance to the handling of human relationships. These decisions of the Japanese corporate culture to the same team spirit and the pro-characterized. "And" as applied to Japanese companies in the philosophy of management, enterprise is a guide to action.

To the characteristics of the Japanese team for the corporate culture, so that enterprises from top to bottom line safeguard harmony, mutual humility, stressed that cooperation, the main opposition personal identification and internal competition. Enterprise is a community of interests, common values to business goals and personal goals with consistency. As a family enterprise, the members live in harmony, the higher level of concern at lower levels, rights and responsibilities of not so clear, collective decision-making, to reach agreement before making a decision, if a problem does not put the blame on personal responsibility, but their more self-criticism . Business-to-implement workers lifetime employment and wage system, the sequence of work.

Japan is a mono-ethnic island, but she was not closed to old ways, the strong spirit of innovation, a lot of attention to absorbing Western culture, science and technology and rational management, and combine traditional culture, a tremendous productivity.

European model corporate culture

European culture is subject to the influence of Christianity, the Christian Europe to provide an ideal model of the moral price. Christian faith in God, that God is merciful, God should require mutual love between people. By the concept of the impact of European culture Suishang personal values, high-level emphasis on individual needs. Europeans also pay attention to rational and scientific, that logic and rational analysis.

While the European corporate culture is based on the spirit of the same, but because of different national culture in all countries, the European countries of the corporate culture there are also differences. British cultural background of the reasons for hereditary concept of strong, and has been regarded as the aristocratic landowners in the upper echelons of society, business operators at a lower social class. Therefore, the British entrepreneurs relatively stress the values of social status and class differences, not with the outstanding management performance to prove that their social values, but do everything possible to make their accession to upper class, in business in the hidebound, adventurous spirit poor. France is the most prominent feature of nationalism, arrogance, snobbish and sense of superiority, the French business performance management to the concept of closure to old ways.

Italy Suishang freedom, self-centered, so in business management, organization and discipline is poor, enterprise organizational structure of a low level. However, due to Italy and the vast majority of enterprises are SMEs, loosely organized little impact on the vitality of enterprises outstanding.

German relatively strong sense of the bureaucratic, organizational discipline and strong and diligent hard. Therefore, the German business management, decision-making body huge, decision-making collectivization, and ensure that workers participate in the management, often spend more time demonstration, but the high quality of decision-making. Strict implementation of the enterprise division, the department is responsible for only a competent, no deputy. Enterprise management staff and workers participate wide-ranging and formal, many laws have protected the workers participate in enterprise management powers. Workers to participate in enterprise management is mainly through participation in the board of supervisors and the Board of enterprises to achieve. According to "participate in the management of workers", with more than 20,000 enterprises, 20, the Labour representative of each half, the 10 labour representatives, the enterprise named seven people, businesses, elected three; 10,000 to 20,000 people in enterprises , 16 were members of the board of supervisors, employee representatives of eight people, of which six were elected within enterprises, businesses, elected two people, 10,000 people following the enterprise, the board of supervisors members of the labour representatives of each half.

U.S. corporate culture model

The United States is a multi-ethnic country of immigrants, this decision of the U.S. national culture of individualism characteristics.

U.S. corporate culture to individualism as the core, but the general concept of individualism is not the selfish, but stressed that personal independence, initiative, individuality and personal achievements. In such thinking dominated by individualism, the U.S. business management to personal initiative as the basis, and encouraging employees to personal struggle and implementation of individual responsibility, personal decision-making. Therefore, enterprises in the United States in personal heroism and conspicuous, many companies often start-up businesses or enterprises to make a great contribution to the personal respected as heroes. Business-to-staff assessment is also based on the principle of capacity, salary increases and to also look at the capacity and performance, not considering age, qualifications, experience and qualifications, and other factors. To individualism corporate culture characterized by the lack of common values, the value of the business goals and objectives of the value of the individual is inconsistent, to close the enterprise organizational structure, strict rules and regulations to manage the staff to pursue corporate objectives. Workers only to enterprises as to achieve personal goals and self-value of the premises and means.

Corporate culture of different countries mode

And the national culture is inseparable from the culture is always a certain ethnic culture. Enterprise culture is a country's micro-organizational culture, it is the country an integral part of national culture, a culture of state enterprises on the actual characteristics of the country on behalf of the characteristics of the national culture. Below we only able to represent the East-West culture characterized by several countries and regions in the corporate culture and management features make some brief introduction.

Shopping culture is an important part of culture

The three-level corporate culture in the structure of the material and cultural environment and cultural level, is spiritual and cultural manifestations. Material and cultural enterprises, including products, technology, process equipment, construction and production facilities, such as the operating environment demonstrated by the material elements of cultural identity. Distribution companies do not manufacture products, it mainly refers to material and cultural environment shopping culture. Shopping malls, including buildings, pavement, signs, store decorations, commodity display, rest places and the computer information management systems. Shopping malls is building the overall performance of the external image of the enterprise, it reflects the company's operating strength, mental outlook and the level of management. Shopping environment is necessary conditions for commodities companies, especially the means of subsistence operating in the shopping centres, shopping environment will directly affect the customer's shopping mood. Warm colors, the eye-catching signs that people read and did not forget, a unique window-dressing and clean, comfortable environment of the pavement (including the display of goods) to customers in the United States and the feelings of fast and accurate cash register facilities so that customers are convenient and reliable, etc. . Smart shopping environment for customers with tremendous appeal. Different types of distribution companies, customers of the shopping environment is not identical to the requirements of operating the means of production materials enterprises, because many goods are not displayed in the site, users will need to provide commodity information computer systems in large department stores, customers Variety, the diversity displayed higher; the supermarket, customers pay more attention to "open and accessible." Japanese experts on this issue has done an investigation. In a survey elections 52,000 people within the Trade Circle issued a total of 2,000 questionnaires in the recovery of 1,600 valid questionnaires, the results shown in Figure 10-1. The results also show that from the perspective of customer care, commodity business shopping environment in an important position, environmental and cultural commodities in corporate culture is an important part.

Commodities marketing of enterprise culture to culture as the center

Corporate Culture of human carrier, the cultural characteristics of a business is bound to each of the employees in the hearts and, through their actions demonstrated, including language, movement, facial expressions, such as a courtesy. This is the corporate culture in the possession of staff, called the acts of culture. Commodity circulation enterprises to marketing activities as the center, and formed a direct marketing services business products, demonstrated through the marketing activities of the marketing culture at an important position, corporate culture is at the centre.

First of all, the needs of customers excellent marketing of culture. Customers to shop, not only needs the goods, but also services, and customer service will promote the purchase of goods. Main products manufacturing enterprises to show its competitive strength and circulation enterprises mainly through the services to attract customers. Circulation enterprises "service first" and "customer first" and "customer first" philosophy to the adoption of specific acts of marketing can be achieved. Enthusiastic attitude, and regulate the operation of the commercial terms of civilization, mutual respect, courtesy, and so are the needs of customers, these customers will leave a deep impression, is a flow of the competitiveness of enterprises in important aspects.

Secondly, the marketing of culture is corporate culture of commodities in the spread of the window. Corporate culture formed by enterprises characteristics, enhance the company's visibility and competitiveness, but it is built on the authorized user on the basis of. Therefore, enterprises and cultural needs of communication, communication can only increase their visibility and competitiveness. The act of any society with cultural meaning, is a cultural symbol. Marketing of commodities in the marketing of this enterprise values, the spirit of enterprise and systems such as the embodiment of cultural content. This is because corporate culture-oriented, restrictions, incentives, and other functions, in the role of these features, make the marketing of enterprise employees will inevitably show the cultural characteristics of the enterprises, users and customers is based on their perception and recognition of the cultural enterprises Characteristics, thus realizing the spread of the corporate culture.

Organic corporate culture

Culture is an organic whole system, corporate culture to the various constituent elements of the structure of certain forms with various elements of relatively independent, carry out their duties. At the same time, corporate culture is a systematic project, is a tight combination of organic and orderly, from the enterprise is linked to each other, mutual dependence and mutual role of the different levels, the combination of different parts. Since the corporate culture to achieve business value for the ultimate goal, then it will be impossible to companies not involved in strategic planning; Since the people-oriented, it is impossible not related to human resources development; Since it is a management approach, then it is impossible not involved Enterprise management system…… It can be said that today's corporate culture has been a tryout management community, and it's to do with the nature.

The dynamic nature of corporate culture

An enterprise's corporate culture once formed, it is within a certain period of relative stability. With the development of enterprises and business environment changes, corporate culture also will be changed. There is a saying called "a spiral-shaped" In fact, this is an ideal state of outstanding corporate culture of the situation. Rigid, backward movement is also the corporate culture, the only enterprise in the absence of a reasonable sort out, integration and extraction of the cultural factors not a benign system, all kinds of cultural conflict is the accumulation of quantitative changes. An outstanding enterprises after the completion of the cultural system, it will display its new external factors and cultural factors absorption of the powerful, inclusive of, and digestion of a dynamic and open system.

The complexity of the corporate culture

World No two are exactly the same leaves. Every business in a particular environment survival and development faced by the historical stage, the level of development, and the inherent cultural accumulation are not the same. Success can not be copied, corporate culture also can not copy. The success of the enterprise culture of others copy dogmatic act, or if Zhaokuo on the same soldiers will be excellent corporate culture as a golden rule, try to find a universal truth, and will ultimately harm the enterprise.

Corporate culture of nature

Corporate culture at the centre of attention is the human factor for enterprise management and excited, although to do so is the ultimate goal of the smooth realization of business value, but that does not hinder businesses to develop human potential entry point for the management model for enterprise The enormous tension. When the clothing, food and other basic survival needs are met, people need to meet the needs of exchanges, given the need, the need to be respected, the need to achieve personal values, and so on. One of the most valuable life, the longest time and space are used for a career, so, the enterprise's growth and development needs and personal growth and development needs of the corporate culture to achieve this level of the perfect fit. Culture is a people-centered culture, to focus on cultural factors to tap the potential of enterprises, respect and attention to the human factor in enterprise development.

Historic enterprise culture

Historical society is all the attributes one of the most basic things. The enterprise in a certain time and space under the conditions, survival and development of enterprises of the phenomenon itself is then socio-political, economic and cultural refraction, business itself is creating history of the carrier, to discuss first business or first culture, as discussed first Egg or the chicken the same. Economic base determines the superstructure, the enterprise's business and political activities, the cultural phenomenon inextricably linked, linger. It can be said that corporate culture is a product of history, will mark a historical, reflects to a great era, a country of a certain period of time, or a nation and a region, to a small local region's economic and cultural characteristics. Conversely, if a corporate culture, which is an enterprise transformation of the environment, because businesses will actually walk in the forefront of the times in the social life of the most active community organizations, information exchanges and ideological changes from the first enterprise. Contemporary corporate culture is based has been relatively mature commodity economy theory.

Corporate Culture Theory

The emergence of corporate culture has its historical inevitability:

First, because the development of productive forces, the new office tools such as the popularity of the Internet and other applications, the enterprise's day-to-day management rules have been some changes, changes in labour demand tools to update the ideas and concepts;

Second, human labor to increase the proportion of intellectual factors, the relative growth in the number of mental work, accordingly, enterprise managers also can no longer be regarded as the staff of these high-quality robots, but to give the staff to feelings of respect, respect for the rational;

Third, with the development of productive forces, the need to meet the rising level, companies must adapt to this new situation, which would set out for modern management methods, and this "community" in the management of the sector to have the same foundation in reality ;

Fourth, increased competition, enterprises in order to win in the competition, increase labor efficiency at the same time, the production enthusiasm of workers and creativity in the labor become increasingly important, enterprises must meet the needs of values, such as innovation, service, reputation, etc. ;

Fifth, the expansion of business scale, the emergence of transnational companies, tens of thousands of people, even of different nationalities, different nationalities who work in a company, the need to unify thinking, unified concept of reunification acts.

Three elements of corporate culture

cultural elements, the spirit of enterprise and cultural elements.

The structure of corporate culture

Corporate culture of an enterprise culture within the system between the various elements of the order of time and space, primary and secondary status and integration, corporate culture is the structure of the composition of corporate culture, forms, levels, content, type and location of the ratio between relations. It shows how to link the various elements, a model corporate culture as a whole. That is, the material and cultural, business and cultural behavior, enterprise system culture, the spirit of enterprise and cultural patterns.

Adjustment function

Adjustment is to adjust and adapt. Enterprises among the various departments, trade unions, and a variety of reasons will inevitably have some contradictions, and resolve these contradictions are required to conduct self-regulation; enterprises and the environment, and customers, and enterprises, and the country, and there will be lack of coordination between the community , Are not suited for, this also needs to adjust and adapt. Corporate philosophy and business ethics so that operators can science and the general staff to deal with these contradictions, consciously discipline themselves. Perfect for the corporate image is the result of such adjustments. Adjustment is also features the actual role of a dynamic enterprise performance.

The incentive features of enterprise culture

Common values so that everyone feel that there are trade unions and acts of value, the value of self-realization is the highest spiritual needs of a meet, this meet will create a strong incentive. In people-oriented corporate culture, leadership and trade unions, trade unions and workers between mutual concern and support. Especially the leading concern of the workers, trade unions are respected, will inspire our spirit, work hard. In addition, the spirit of enterprise and corporate image of enterprise workers have a great encouragement, especially the building of enterprise culture to be successful, have an impact in the community, enterprise workers will have a strong sense of honor and pride, and they will redouble their efforts to use Their practical actions to safeguard the honor and corporate image.

The function of corporate culture rally

People-oriented corporate culture, respect for human feelings, in the enterprise has created a united and friendly, harmonious atmosphere of mutual trust, strengthen the awareness of the group, to create a powerful enterprise workers between the cohesion and solidarity. Common values formation of a common goals and ideals, employees of the enterprise as a community of destiny, our work is to achieve common goals as an important part of the whole enterprise acting in unison and form a unified whole. At this time, "plant-I-Rong, factory bad I shame," a trade union the same sense of sincere feelings of "love of plants such as home" will become their actual operations.

Effectively bound by the rules and regulations

Enterprise system is one of the elements of corporate culture. Enterprise system is in-house regulations, business leaders and enterprise workers must abide by and implement, thus binding.

Enterprises objectives of the guidelines

Business goals represent the direction of enterprise development, not the right target is equivalent to a loss of direction. A perfect corporate culture will proceed from reality, with a scientific approach to legislation enterprise system development goals, this is certainly feasible and scientific goals. Employees in this goal is under the guidance of engaging in production and business activities.

Business philosophy and values guiding

Business philosophy of the business decisions of the way of thinking and handling issues of law, rules and guidance of these operators to correct decision-making, guidance staff to adopt scientific methods in production and business activities. Enterprise common values provides the company's value orientation, so that the staff of the things the judges to reach a consensus, a common value target, the leadership of enterprises and employees to identify them by the value of action to target. American scholar Thomas Peters and Robert Waterman in the small "to seek advantage," a book that "we study all the outstanding companies know very well what is their stand, and seriously establishment and formation of the company's values. Facts , A company the value of the lack of clear guidelines or values is not correct, we doubt whether it could be operating on the success. "

Corporate Culture System

1. the enterprise culture systems
2. diagnosis and assessment of corporate culture
3. the concept of corporate culture and enhancing the refining system
4. enterprises and the enterprises were a code of conduct for system design
5. enterprises visual recognition system design
6. corporate culture propulsion system design
7. the building of enterprise culture strategic planning
8. corporate culture and training system design
9. entrepreneurs building personal brands

Corporate image

Corporate image is through external companies operating characteristics and the strength shown by consumers and recognized by the public enterprises overall impression. Demonstrated by the external characteristics of the enterprises said that the image of the surface image, such as signs, window-dressing, logos, advertising, trademarks, apparel, and business environment, all these people to feel intuitive, easy to create the impression through the operation demonstrated by the strength of the Deep image that image, it is their internal elements of the concentrated expression, such as the quality of personnel, production and management capacity, management, capital strength and product quality. Deep image of the surface image is based, not deep image of this basis, the surface image is false, we can not maintain a long time. As the main distribution companies are operating goods and services, and have more contact with customers, so the surface image is particularly important, but it is not that deep image can be placed on a secondary position. Beijing Xidan Shopping Centre to "treat people honest, sincere and moving, to give credibility, sincere people" to establish a dedicated customer service corporate image, and this service is built on the beautiful shopping environment, reliable quality of goods, real On the basis of the price, that is a strong material basis and operating strength as a guarantee of quality service to the surface image and the image of a combination of deep and win the trust of the majority of customers.

Sense of enterprise groups

Groups that organizations, groups awareness refers to members of the collective concept. Groups awareness of internal cohesion is the major psychological factor. Awareness of the formation of enterprise groups so that each enterprise workers to their work and act as a corporate goal of achieving an integral part of their business on their own as a proud member of the enterprises have a sense of honor achievements, So as to enterprises as their own interests of the Community and the attribution. Therefore, they will for the realization of the objectives of enterprises and work hard and conscientiously to overcome and achieve business goals inconsistent behavior.

Corporate ethics

Corporate ethics refers to the adjustment of businesses and other enterprises, enterprises and between customers and enterprises the relationship between trade unions within the code of conduct combined. It is from an ethical point of view of the relationship to good and evil, public and private, and-shame, honest and moral hypocrisy, and other areas as the standard to evaluate and regulate the enterprise.

Corporate ethics and legal norms and rules and norms different, not as a mandatory and binding, but a positive demonstration effect and a strong appeal, when people were recognized and accepted by the power of self-restraint. Therefore, it has a wider range of adaptability, is bound by acts of enterprises and workers of the important means. China's old and famous Tongrentang drugstore Changshengbushuai is over 300 years, the Chinese nation lies in its fine traditions of virtue into the enterprise production and management process, formed a trade with the characteristics of professional ethics, "Jishiyangshen, excellence, Tongsouwuqi, non-discriminatory. "

Enterprise spirit

The spirit of enterprise is an enterprise based on its own specific nature, tasks, purpose, direction and development of the requirements of the times, and has been carefully cultivating enterprises formed by groups of members of the spiritual outlook.

Entrepreneurial spirit to the entire workers have adopted the practice of awareness reflected. Therefore, it is the concept of enterprise workers and progressive psychological sense of the outside.

The spirit of enterprise is the core of enterprise culture, in the entire corporate culture plays a dominant position. To the spirit of enterprise values as the basis, the value of goals as the driving force of business philosophy, management system, morality, awareness and corporate image groups play a decisive role. It can be said that the spirit of enterprise is the soul of business.

The spirit of enterprise is usually used not only full of philosophical and concise language to express the simple, easy workers keep them in mind, always used to inspire ourselves also for foreign propaganda, easily formed in people's minds the impression in the society so as to create a distinct personality Corporate image. Wangfujing Department Store as the "Mission Fire" spirit, is to use the building to illuminate the light and heat, each a warm heart, its essence is the dedication service; Xidan Shopping Centre, the "realistic, progressive" spirit of the To truth-seeking as the core values and sincere and trustworthy, open up the operating style of forging ahead.

Corporate culture's values

Corporate culture's values, is based on the people of a certain utilitarian or moral nature and the pursuit of the people (individuals, organizations) the existence of its own, conduct and evaluate the results of the basic viewpoints. We can say that life is to value the pursuit of values determined by the pursuit of life. Values are not people in a time of the expression, but in the long-term practice in the form of activities on the concept of value system. The values of enterprises, enterprise workers is the significance of the enterprise, business purpose, the purpose of operating it and evaluation of the value of the overall pursuit of a collective sense of alienation, the entire workers is a common values. Only in the common values on the basis of enterprises to produce the correct value target. With the correct value target there will strive to pursue the objective value, enterprises have hope. Therefore, the enterprise value is determined by the orientation of workers, and the survival of enterprises. Only their own economic values, will deviate from the direction of socialism, will not only harm the interests of the country and the people, but will also affect corporate image; just short of values, will be instant success, engage in short-term behavior, so that enterprises lose their staying power, leading to Extinction. China's older generation of national entrepreneurs, Lu Zuofu (people's livelihood vessels the company's founders) to promote "personal service to the cause, the cause for social services, personal services are ultra-paid, the service is the cause of the super-economy." To establish "service Society, facilitate the crowd and the development of industries and prosperous state "values, for the people of this country to promote the values of the people's livelihood company's development. Beijing Xidan Shopping Centre, to the values of truth-seeking as the core, namely: "tangible goods, real prices, real service." In the course of business, strictly the purchase of goods clearance, and ensure the quality of goods, control Purchase cost and increase the added value of goods; advocate "need to understand the customer is always, always need to improve their" concept, improve service quality and promoting the development of enterprises.

Operating philosophy of corporate culture

Corporate culture also said that the operating philosophy of corporate philosophy, is a unique enterprise engaged in production and operation activities of the methodology and management principles. It is the basis of guiding corporate behaviour. A business in a highly competitive market environment, faced with various problems and a wide range of choices, the enterprise has a scientific methodology to guide, a set of logical thinking process to determine their own behavior, and this is business philosophy. For example, Japan's Matsushita company "emphasizes economic efficiency, the will to survive, everything for the survival and development", which is its strategic decision-making philosophy. Beijing LAN commercial buildings founded in 1994, it has the "good faith, Qingyi first" business philosophy as a guide, the "situation was just to take advantage of justice, with justice Lee," founded in 2003 so that the time , On turnover doubled, the largest business capital of the first four.

Elements of corporate culture

Dir Kennedy and the corporate culture of the entire system outlined for the five elements, namely business environment, values, heroic figures, cultural ceremonies and cultural networks. Enterprise environment that is the nature of business, enterprise management direction, the external environment, corporate social image, the link with the outside world, and so on. It often determine corporate behavior. Values refer to the members of a particular event or an act good or bad, good and evil, between right and wrong, whether it is worthwhile to follow the consensus understanding. Values are the core of enterprise culture, the values of unity within the members of the enterprises in the judgement of their own acts with a uniform standard, and thus to choose their own behavior. The heroic figures refer to the core culture or the personification of corporate culture, its role is as a living model for other companies to provide for employees to follow the example of the corporate culture to the formation and strengthening plays an extremely important Role. Cultural ceremony refers to the various recognition and reward activities, meetings and recreational activities, it can happen to enterprises in the drama of certain things and figurative, to the promotion and vivid manifestation of this enterprise values, so that people Through these lively activities to understand the connotations of corporate culture, corporate culture, "entertaining" way. Culture is an informal network of information transmission channels, to the dissemination of cultural information. It is from some kind of informal organizations and groups, and formed by a particular occasion, it conveyed the information can often reflect the aspirations of workers and mentality.

Corporate Culture Theory

In the early 1980s, the United States Institute of Harvard University education professor and consulting firm McKinsey consultants in the long-term study of business management has accumulated a wealth of information. In six months time, focused on 80 companies a detailed investigation into the "corporate culture - the survival of customs and business etiquette". In the book published in July 1981, has become the best-selling management books. After being named the 1980s the 10 most influential management books of a corporate culture on the classic. It's rich with examples: an outstanding and successful enterprise has a strong corporate culture, which is common to comply with all the staff, it often is a natural common rather than a written code of conduct, and a wide variety used for publicity, Strengthen these values and customs of the ceremony. It is corporate culture - a non-technical, non-economic factors, led to the formation of these decisions, appointment and removal of personnel in enterprises and small to employees of behaviour, clothing and hobbies and habits. In two other conditions is almost the same business, because of the strength of its culture, enterprise development by the consequences on completely different.

Corporate culture's concept

Broadly speaking, culture is a historical practice of human society in the process of creating material wealth and spiritual wealth of the total; narrow sense that the culture is a social ideology, and the organization in line with the system. And the corporate culture is in production and operation of enterprises in practice, and gradually form, as recognized by all employees and compliance, with the characteristics of the organization's mission, vision, purpose and spirit, values and business philosophy, and these ideas in production Business practice, management system, employees conduct business with the external image of the sum. With the cultural, educational, scientific, military and cultural organizations such as the nature is different.

Enterprise culture is the soul of business is to promote enterprise development and the inexhaustible power. It contains a very rich content, its core business is the spirit and values. Here is not the values of enterprise management refers to the various cultural phenomenon, but an enterprise or enterprises in the staff engaged in commodity production and management held in values.