Corporate image

Corporate image is through external companies operating characteristics and the strength shown by consumers and recognized by the public enterprises overall impression. Demonstrated by the external characteristics of the enterprises said that the image of the surface image, such as signs, window-dressing, logos, advertising, trademarks, apparel, and business environment, all these people to feel intuitive, easy to create the impression through the operation demonstrated by the strength of the Deep image that image, it is their internal elements of the concentrated expression, such as the quality of personnel, production and management capacity, management, capital strength and product quality. Deep image of the surface image is based, not deep image of this basis, the surface image is false, we can not maintain a long time. As the main distribution companies are operating goods and services, and have more contact with customers, so the surface image is particularly important, but it is not that deep image can be placed on a secondary position. Beijing Xidan Shopping Centre to "treat people honest, sincere and moving, to give credibility, sincere people" to establish a dedicated customer service corporate image, and this service is built on the beautiful shopping environment, reliable quality of goods, real On the basis of the price, that is a strong material basis and operating strength as a guarantee of quality service to the surface image and the image of a combination of deep and win the trust of the majority of customers.