Shopping culture is an important part of culture

The three-level corporate culture in the structure of the material and cultural environment and cultural level, is spiritual and cultural manifestations. Material and cultural enterprises, including products, technology, process equipment, construction and production facilities, such as the operating environment demonstrated by the material elements of cultural identity. Distribution companies do not manufacture products, it mainly refers to material and cultural environment shopping culture. Shopping malls, including buildings, pavement, signs, store decorations, commodity display, rest places and the computer information management systems. Shopping malls is building the overall performance of the external image of the enterprise, it reflects the company's operating strength, mental outlook and the level of management. Shopping environment is necessary conditions for commodities companies, especially the means of subsistence operating in the shopping centres, shopping environment will directly affect the customer's shopping mood. Warm colors, the eye-catching signs that people read and did not forget, a unique window-dressing and clean, comfortable environment of the pavement (including the display of goods) to customers in the United States and the feelings of fast and accurate cash register facilities so that customers are convenient and reliable, etc. . Smart shopping environment for customers with tremendous appeal. Different types of distribution companies, customers of the shopping environment is not identical to the requirements of operating the means of production materials enterprises, because many goods are not displayed in the site, users will need to provide commodity information computer systems in large department stores, customers Variety, the diversity displayed higher; the supermarket, customers pay more attention to "open and accessible." Japanese experts on this issue has done an investigation. In a survey elections 52,000 people within the Trade Circle issued a total of 2,000 questionnaires in the recovery of 1,600 valid questionnaires, the results shown in Figure 10-1. The results also show that from the perspective of customer care, commodity business shopping environment in an important position, environmental and cultural commodities in corporate culture is an important part.