Top-down to "promote integration"

Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, capacity-building globrand.com good corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.

As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.

Top-down to "promote integration"

Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, capacity-building globrand.com good corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.

As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.

Internal and external to the dissemination of "widely reported"

Corporate culture not only in the implementation of a wide range of in-house, but also through various channels, spread out in various forms. Corporate culture is both within the enterprise among all the members of the establishment of a common faith, but also the values of enterprises will be send to the community, because this is business as one of Fortune's dedication to the community. Make good use of the media, take the initiative to spread the impact Zuohuo. For example, Haier's refrigerator and smashed the incident, over 20 years, or STEVE is good at using the media Zuohuo corporate culture an example of public relations activities. Wang, for example, animal husbandry and then nine, twice a year to use the product will be ordered, directed agents to join, suppliers, as well as the front-line sales manager, Daogou Yuan to carry out corporate culture seminars, so that Wang's animal husbandry nine partners into the Wang, animal husbandry nine "cultural community".

Large-scale, long, multi-level and wide to come, the Min is the rate in the dissemination of its own corporate culture should be noted that an important way.

To outline the contents of the "new rich"

"Eight-character principle of everything" is a private enterprise culture, a common problem, the conventional expression of ideology and the impact of not unrelated. Production is "tense, orderly, safe and well", the goal is "down-to-earth, when Ling Zhi", is "serious, unity, hard work," management is "something that everyone, everything was" still ... ... Many enterprises directly mechanically, all of the Haier "OEC Theory" (on the matter on completion of the Japanese high-ching) as Gao-kyu, neither the business combination of the actual situation, but Do not talk about the innovation.

The author of the nine services to Wang, animal husbandry, for example, the concept of corporate culture in the creative expression, to give full consideration to the grass-roots level employees the ability to understand, easy to spread as far as possible in order to carry out the slogan on. Its original code of conduct is: "honest, and mutual respect; pay attention to public morals, law-abiding; effective communication, understanding, cooperation; active support and trust of the team; responsibility, the courage to decision-making; problem-solving, innovation; strict and pragmatic And seriously work; honesty and self-discipline, for the first character; quality-oriented, excellence; customer first, winning service; improve performance, cost-effective; forge ahead, always learning. "This statement is the pursuit of business" high, large and "The traditional expression, but calls for the full degree of memory is not high, often a mere formality. After the innovation of "hard, be patient, good mood" in place of the original statements advocating, it should be certain that the creation of this innovative grass-roots level so that employees greatly shorten the time for the concept of awareness, and to quickly identify people.

Cultural system to "traditional heritage"

Culture is a summary of the past, collate, update and enrich, which need to even have a correct attitude toward business is still retain the tradition. And cultural needs - a global brand - in the same strain, the process of enterprise development, there will always be a lot of tradition inherited, which is the traditional culture of accumulation. Of course, there will be a lot of past experience or a means of adapting the development of enterprises, to abandon the abandoned, a wealth of the rich on the update on the update on the integration of integration.

"Abandon" the dichotomy of traditional treatment of the original Enterprise, is taking the essence of corporate culture, the way to where the dross. If enterprises with the fine tradition of absolute isolation, and then the new terms or concepts are easy to create confusion of values, of course, the staff at a loss.

On the corporate culture created by the "seven weapons"

Fujian enterprises in China have a pivotal position, only two major sports and clothing industry, the industry in China have many more influential brand. Behind the prosperity of the industry, the author notes that the vast majority of Taiwanese enterprises operating center of gravity, without exception, are focused on brand marketing. Both the advertising investment, to promote the image of plant construction in the recruitment of qualified personnel, are to promote the brand at the core of the market advance. By contrast, companies operating in the consideration of the performance, or simply to a certain stage of the annual market sales for hard and all for maximizing profits for the goal. True in word and resolute on the brand, sales of thing will, who will make the market, is the highlight of the phenomenon of unemployment Min.

In addition to first-line industry companies, the industry on the importance of corporate culture, most have not yet fully understood, or after hardly a taste, or indifferent. With the maturity of the Chinese business environment and upgrade the competitiveness of the industry, once the corporate culture of being marginalized, will be restricted to a certain extent, the sustainable development of enterprises. Of course, there are a lot of businesses on how to create a corporate culture is unable to, I do not know how to gain the upper hand. To this end, I would create a corporate culture, a few words on Jan. 2.

Chinese culture in a way where?

A recent report said that the Confucius Institute in foreign countries there is rapid development momentum, related work, including teaching materials, qualified teachers can not keep up with such areas as well. In the film, although the amount of overseas sales rise, but a lot of overseas films compared with a single theme, the production of rough, the lack of deep and moved connotation of people's deep-seated cultural forces. In the publishing industry, the number is increasing, but the lack of content, editing, binding, translation and printing high quality books. This momentum is clearly impatient Chinese culture is not conducive to the spread of wide-ranging and long-lasting. Due to too hasty, it will lead to unnecessary misunderstanding and even resentment, and may even be some ulterior motives as the expansion of "soft power" or to create the so-called "China threat theory culture."

As the excellent promotional products, first of all need to perfect the quality of the product itself, to promote a culture of excellence, first of all, also called for the promotion of other people who need to provide excellent culture. A culture of other nations will be favored, the more attractive from the cultural charm of its own, rather than ability.

Historically, Chinese culture has always been the charm of its own, rather than deliberately and markets them access to other peoples of all ages. For example, the dispatch of Japanese history, "Tang removal", "Song learning" and so on Yuanduchongyang learn about Chinese culture; 18th century Europe, it is hoped that out of religion and the feudal autocratic repression, from the natural advocates of the philosophy and spirit of the Chinese learn not to Less power.

If the lack of cultural connotation of too much reliance on the promotion of capacity, it may not be able to real people and lasting resonance and impact, and may even cause resentment. In recent decades, by virtue of advanced technology and strength of a strong force in the media, the U.S. large commercial and global expansion in the fast-food culture very quickly. However, this appears to be behind the success of the cultural impact, but it has not been a real recognition of other countries. Now, in the face of American culture, the people of many countries would feel kind of uncomfortable and even globrand.com there is a sense of cultural threat. In Europe, a lot of film makers, writers, artists are working hard to create their own works, the "Slow Food" culture against American culture's impact on Europe. This is much more than collective acts of spontaneous, nor is it a simple cultural conservatism, but Europe's cultural consciousness, it is hoped that European culture to seek the embodiment of progress. In their view, the lack of true American culture, full of commercial atmosphere, it will slowly engulfed European culture.

Those who promote their culture more successful experience has shown that only in-depth digging their own culture in order to better spread. For example, production from South Korea's TV drama "Dae Jang Geum", "business" and so on, we can see that producers have in-depth and accurately grasp the essence of traditional Korean culture. These works in many places other than South Korea has aroused widespread repercussions because of its cultural essence of the delivery caused by the resonance. By the same token, Japan's animation, games, including production in many parts of Europe and the United States, has been well received, an important reason for this is that their own animation production reflects a deeper cultural thinking.

Throughout the world, countries are sparing no effort to promote its own culture, anything to promote the success of the case, there is a characteristic that has gone through a long process. For example, the Goethe Institute in Germany spent 50 years in the development of the world's 144 branches. British Council spent more than 70 years, has established more than 200 overseas branches. According to China's plan to the parties concerned, in 2010, to build the world's 500 "Confucius Institute" This is not some quick success and instant benefits do? The plan is based on the actual needs of countries in the world has done a careful investigation on the basis of it? Whether through the promotion of their ability to fully demonstrate this? Are we too much from the commercial point of view this issue?

The Chinese culture has been an increasing number of commercial irrigation was thinking, and have been linked to the business, there is a strong business mean, imagine, the Chinese culture in a way where?