Chinese culture in a way where?

A recent report said that the Confucius Institute in foreign countries there is rapid development momentum, related work, including teaching materials, qualified teachers can not keep up with such areas as well. In the film, although the amount of overseas sales rise, but a lot of overseas films compared with a single theme, the production of rough, the lack of deep and moved connotation of people's deep-seated cultural forces. In the publishing industry, the number is increasing, but the lack of content, editing, binding, translation and printing high quality books. This momentum is clearly impatient Chinese culture is not conducive to the spread of wide-ranging and long-lasting. Due to too hasty, it will lead to unnecessary misunderstanding and even resentment, and may even be some ulterior motives as the expansion of "soft power" or to create the so-called "China threat theory culture."

As the excellent promotional products, first of all need to perfect the quality of the product itself, to promote a culture of excellence, first of all, also called for the promotion of other people who need to provide excellent culture. A culture of other nations will be favored, the more attractive from the cultural charm of its own, rather than ability.

Historically, Chinese culture has always been the charm of its own, rather than deliberately and markets them access to other peoples of all ages. For example, the dispatch of Japanese history, "Tang removal", "Song learning" and so on Yuanduchongyang learn about Chinese culture; 18th century Europe, it is hoped that out of religion and the feudal autocratic repression, from the natural advocates of the philosophy and spirit of the Chinese learn not to Less power.

If the lack of cultural connotation of too much reliance on the promotion of capacity, it may not be able to real people and lasting resonance and impact, and may even cause resentment. In recent decades, by virtue of advanced technology and strength of a strong force in the media, the U.S. large commercial and global expansion in the fast-food culture very quickly. However, this appears to be behind the success of the cultural impact, but it has not been a real recognition of other countries. Now, in the face of American culture, the people of many countries would feel kind of uncomfortable and even globrand.com there is a sense of cultural threat. In Europe, a lot of film makers, writers, artists are working hard to create their own works, the "Slow Food" culture against American culture's impact on Europe. This is much more than collective acts of spontaneous, nor is it a simple cultural conservatism, but Europe's cultural consciousness, it is hoped that European culture to seek the embodiment of progress. In their view, the lack of true American culture, full of commercial atmosphere, it will slowly engulfed European culture.

Those who promote their culture more successful experience has shown that only in-depth digging their own culture in order to better spread. For example, production from South Korea's TV drama "Dae Jang Geum", "business" and so on, we can see that producers have in-depth and accurately grasp the essence of traditional Korean culture. These works in many places other than South Korea has aroused widespread repercussions because of its cultural essence of the delivery caused by the resonance. By the same token, Japan's animation, games, including production in many parts of Europe and the United States, has been well received, an important reason for this is that their own animation production reflects a deeper cultural thinking.

Throughout the world, countries are sparing no effort to promote its own culture, anything to promote the success of the case, there is a characteristic that has gone through a long process. For example, the Goethe Institute in Germany spent 50 years in the development of the world's 144 branches. British Council spent more than 70 years, has established more than 200 overseas branches. According to China's plan to the parties concerned, in 2010, to build the world's 500 "Confucius Institute" This is not some quick success and instant benefits do? The plan is based on the actual needs of countries in the world has done a careful investigation on the basis of it? Whether through the promotion of their ability to fully demonstrate this? Are we too much from the commercial point of view this issue?

The Chinese culture has been an increasing number of commercial irrigation was thinking, and have been linked to the business, there is a strong business mean, imagine, the Chinese culture in a way where?