Product is not a panacea, cultural beliefs can be a lasting force. Take the recent Sanlu milk powder incident, the 60-year value of the brand because the quality of the products at issue, on the instant collapse came to Kentucky last year, the Sudan, but why did not it down like Kentucky Fried Chicken? Of course there are many reasons, but we have a consensus, that is, it has a brand Vitality, and its vitality from its brand of belief, that is, the spiritual pursuit of core values. Many big international brands such as Panasonic, Microsoft, Amway, and other brands have such a belief, though different values, but they understand that the establishment of enterprises of the importance of belief systems, the only Chinese enterprises, China's ideology and beliefs of people turned up their noses, To adopt the attitude of contempt and disdain, I do not know to be a lot of Western companies, and even globrand.com entertainment, including movies are the cultural and ideological infiltration, the infiltration is all-pervasive, and then let the consumer not only buy the product, its behavior and Value-oriented products have also changed, affecting all aspects of life. Having said that, speaking on an example from my student days beginning on a soft spot for large areas of the United States, along with the wealth of experience, I gradually found out that the United States is a very beliefs and ideologies, not to mention "Cold War" thinking they launched the first, the film took in the lines of dialogue, but also from time to time expressed his country's values, for example, I have seen such a film, I can forget the name, but there are a Circumstances: a city-state from foreign invasion, the king's army was beaten to pieces, as a last resort, the king ordered the construction of the castle is to convene all the engineering and defense slaves, weapons issued to them, in the absence of any incentives, play even After the victory of freedom that they have not committed (there is no mention of the movie), but in an impassioned pre-war mobilization on to say: "Let us fight for freedom!" Message is right below the flood of public slaves exciting, all wear boxing Hand rub, echoing loudly. See the camera, so I am very surprised that King fought for the freedom of Daohai can understand that you can mobilize the slaves, after Dawan Zhang slave or slaves, since slaves did not free, they want to talk about for freedom Battle? According to the Chinese habit of thinking that the writer will be made when the lines read: "Let the state and the nation to fight" seems to be more reasonable, then come to realize that this is the American ideology, that is, One of its core values, they can not in all of the culture expressed in all.

Since the corporate culture in order to Shoucheng only when the "icing on the cake, singing the praises of the" corporate culture as a matter of culture has become the boss, because in addition to the boss to face charge, the corporate culture can play a role in what then?

This is now engaged in most of the cultural construction of the manager shook his head no choice but people crux of the problem. However, this "bold" is only an outward look of depth to their inner world, then it will not difficult to see that their success, most of them based on their own spiritual beliefs, of course, this belief is not necessarily great, For example, is the belief of some people to become rich, some people of faith is the third wife of four concubines, is the belief of some people to get ahead with the great belief in the "Buddha, God, Confucius, Jesus," is the same as "equal." I would call those in the secular beliefs, are in fact rooted in the hearts of every one of us, so there has been a very interesting, very philosophical saying: "everyone has in mind is the Buddha."

"Heart", and here is not a Buddhist tradition in the narrow sense of "Far From the Madding Crowd," the Buddhist scriptures of Buddhism and Taoism, not that of the Buddha Amitabha, but a belief that they set up their own faith. I only use it in the form of words to express the value of faith. I believe that belief in the importance of life, everyone has faith, but a lot of people do not realize that if there is no belief that people can not live. No faith, at any time in the exchange with the outside world may be judged by their own inner standards and denied their destroyed from within.

As a result, we have to do marketing, brand to do, it is time to dig, to shape their own beliefs of the time, the company's core business is in the final analysis, cultural beliefs and cultural issues, such as Coca-Cola's famous quote: "If Coca-Cola was a fire burn, as long as Coca-Cola's brand is still, it will overnight all of the factories where they stand in the ruins. "Say the confidence come from? Of course, is their brand of faith from the world's consumers like Coca-Cola's belief surging river, must not continuous, and as rivers flood, got out of hand, you say, there is such a huge believers for its strong backing What do they afraid?

Today's professional managers in some stage of accumulation, on the surface like to do most of the equipment is deep, philosophical play, and other publicity personality, it is seen as immature, not a symbol of the connotation. But secretly like the original, "Luo Ben", "Duan Qiwan meat, to lay down their chopsticks Maniang" culture of subversion, the tide of deconstruction, enjoying modern civilization, and access to a car seat, but also from time to time in the sky like a bird's eye view of the It is like playing the original game, but beautiful models to strip naked, do not play the mud would also like to spend money to buy mud to play, not at work but also a passion by pretending to be their own money and went to the air vent You tune in, the more primitive the more popular movie, about a woman and the fascination of the matter is not on the trendy, KT arms around the room Sanpei Langhao girl he said that this was the work of the needs of society and so on ... ... anomaly, I Thinking about the introduction of a loaded than the more deep deep philosophical direction - corporate culture of belief.

In today's world, culture has been a spiritual extension of the productive forces for a spirit of the productive forces. Economic globalization, information technology and the impact of the wave, driven by a gradual increase in the competitiveness of enterprises for the corporate culture of competitive forces, who have cultural advantages, competitive advantages and will have the advantage of the development. Therefore, enterprise culture and its fundamental purpose is to shape the adoption of business people to create, through the injection of a powerful spiritual motivation and constantly improve people's overall quality, in order to fully tap human potential, and enhance the cohesion and harmony and create a healthy environment for development.

If you agree with the thesis, then there is a philosophical question: corporate culture needs to support this belief? If you need to, then how is the faith?

In private enterprises, many people believe that corporate culture is the culture of bosses, though this understanding is correct, but not deep, because we only look at the surface of the culture, but not its depth, the boss of the culture is what kind of culture? Culture boss is the core of what?

To find out the owner of the core culture, it is necessary to first find out the environment for China's private entrepreneurs experience just in the reform and opening-up, the Government and the community as a result of the operation of the market economy did not experience relevant laws and regulations are not very sound, regardless of Their individual experience of how different, there is a common feature of which is "bold." "Is not prohibited by law is allowed to" Against the backdrop of primitive accumulation of capital quickly, with the market economy and the deepening of sound, the owners of the cause of growing in volume at the same time, the community on the "original sin" of the issues discussed More and more intense, gains and losses are the interests of the game, then on to these bosses "into a bold but cautious", by the extensive period of the business is entering the small farming enterprises, the boss of the personal state of mind from the very beginning of the radical And to take risks to try and gradually degenerate into a conservative and stagnant. As a result of culture and cultural marketing came into play and gradually affects the boss's thinking, because a great number of enterprises, corporate culture is dependent, can only be icing on the cake, well not yet reached the snow to send carbon.

I am beginning to remind readers: If you never thought had been "brainwashed", then please do not read down, you go back on this.

In addition, I stated a fact: I am not satisfied that any religion, but I get no respect for the legitimate status of religion.

What is religion? According to Chinese dictionary and the definition of materialism in the world: religion is a subjective sense of hope and perseverance of the birth of a powerful spirit to rely on. It gives the soul after death and continue into the belief systems.

Chinese culture: a founder, there are objects of worship as "cases"; a group of followers, some of the worship ceremony for the "education"; is a group of people together for a purpose means that the development of the same faith, The same belief in order and to the belief that the fear of life and death situation.

Is based on religious belief, it was considered to be obscurantism. Beliefs are not born, can be changed. However, the majority of legitimate religious superstition is not, nor feudal with color, so it can be said to be a noble faith.