Cultural infiltration to go crazy
Product is not a panacea, cultural beliefs can be a lasting force. Take the recent Sanlu milk powder incident, the 60-year value of the brand because the quality of the products at issue, on the instant collapse came to Kentucky last year, the Sudan, but why did not it down like Kentucky Fried Chicken? Of course there are many reasons, but we have a consensus, that is, it has a brand Vitality, and its vitality from its brand of belief, that is, the spiritual pursuit of core values. Many big international brands such as Panasonic, Microsoft, Amway, and other brands have such a belief, though different values, but they understand that the establishment of enterprises of the importance of belief systems, the only Chinese enterprises, China's ideology and beliefs of people turned up their noses, To adopt the attitude of contempt and disdain, I do not know to be a lot of Western companies, and even globrand.com entertainment, including movies are the cultural and ideological infiltration, the infiltration is all-pervasive, and then let the consumer not only buy the product, its behavior and Value-oriented products have also changed, affecting all aspects of life. Having said that, speaking on an example from my student days beginning on a soft spot for large areas of the United States, along with the wealth of experience, I gradually found out that the United States is a very beliefs and ideologies, not to mention "Cold War" thinking they launched the first, the film took in the lines of dialogue, but also from time to time expressed his country's values, for example, I have seen such a film, I can forget the name, but there are a Circumstances: a city-state from foreign invasion, the king's army was beaten to pieces, as a last resort, the king ordered the construction of the castle is to convene all the engineering and defense slaves, weapons issued to them, in the absence of any incentives, play even After the victory of freedom that they have not committed (there is no mention of the movie), but in an impassioned pre-war mobilization on to say: "Let us fight for freedom!" Message is right below the flood of public slaves exciting, all wear boxing Hand rub, echoing loudly. See the camera, so I am very surprised that King fought for the freedom of Daohai can understand that you can mobilize the slaves, after Dawan Zhang slave or slaves, since slaves did not free, they want to talk about for freedom Battle? According to the Chinese habit of thinking that the writer will be made when the lines read: "Let the state and the nation to fight" seems to be more reasonable, then come to realize that this is the American ideology, that is, One of its core values, they can not in all of the culture expressed in all.
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