Corporate culture to enhance the competitiveness of enterprises as a concrete manifestation of the role they have four features:

3.1.1 function together.

Culture is the business of adhesives, can bind tightly to the staff, together, they make a clear purpose, coherence. Cohesive team of employees based on the fundamental business objectives. The fundamental goal of business the right to choose, can the interests of the business and the interests of the overwhelming majority of the staff uniform, is a collective and individual win-win situation. On this basis, the companies will be able to form a strong cohesive force. Otherwise, the formation of enterprise cohesion can only be an illusion. To Huawei's corporate culture, for example, culture, Huawei has been able to play together so that the staff functions, the key lies in the cultural assumption that Huawei system, which is Huawei's core values implicit in the assumptions behind the system. Such as "knowledge capital" hypothesis, "is the enterprise value of intellectual capital to create the dominant factor" hypothesis. Another example of learning from Lei Feng is a cultural assumption: the core of Lei Feng spirit is the essence of dedication, devotion is to do a good job, to do a good job of the spirit of Lei Feng spirit. Huawei and the value of the value of the evaluation and distribution systems to ensure that such dedication can get a reasonable return. It is this assumption that the culture of the whole system so that the people agree that Huawei's goal, and your life and the pursuit of the company's goals to help employees understand the company's policy; adjustment between people, between the individual and team, Between the individual and mutual interests. China to form the culture of human behavior and traction constraints.

3.1.2-oriented features.

Including the value-oriented direction and behavior-oriented. Corporate values and entrepreneurial spirit, to be able to provide long-term significance, the wider the right direction for the enterprise market competition in the basic competitive strategies and provide a basis for policy-making. Corporate culture of innovation in particular the innovative concept of the sustainable development of enterprises is most important. Wuxi Little Swan Co., Ltd. from 1989 to 1999 for 10 consecutive years the industry to maintain market share in the first results of its internal business due to sustained innovation. The group put forward and implemented a "concept is more important than funding" model that has given rise to the concept of productivity and a source of profit; as the market changes in the development of the enterprises established business operations and effectively carry out the importance of suffering a crisis of "doomsday The concept of "people-oriented" human talent and ideas "to the consumer recognized as the goal of" market competition "concept. Constitute the corporate culture of many elements, the values of corporate culture is to determine the characteristics of the core and foundation of this business must be given adequate attention and constant innovation, advance with the times.

3.1.3 incentive function.

Incentive is a kind of spiritual strength and status. Corporate culture created by the enterprise culture and value-oriented spirit of the incentive to play the role of trade unions will be the enthusiasm, initiative and creativity to stimulate and mobilize them to people potentially induced wisdom, so that the staff's ability to adequately play To raise our employees and the self-management ability and the ability to make their own decisions. For example, General Electric Company employees on the task of setting a high goal, but the appraisal of the performance is not only achieved the goal of standards and indicators to the same period last year, if not complete, will fully consider the indicators did not cause The completion of the reason for this is that environmental factors or personal problems. If that was a personal problem, the analysis of whether the comparison with the previous staff had a greater progress and positive rewards in the form of staff in the process of growing frustrations encouraged to carry out. Unlike some corporate employees as a punishment for their mistakes on, so that the effective protection of the staff of the spirit of innovation. Thus General Electric is not only an indicator of the high standard of assessment is a more incentives.

3.1.4 is bound functions.

Corporate culture, the spirit of enterprise for the enterprise established in the right direction, which is not conducive to the long-term development of enterprises should not do, do not act, often play a kind of "soft constraints" role, providing "immunity" function. Bound to improve the function of the staff of consciousness, enthusiasm, initiative and self-restraint so that employees work Significance and clear ways to enhance the staff's sense of responsibility and mission.

In 1995, such as LG Electronics (Huizhou) Co., Ltd. was first established, the departments of internal work processes, in collaboration with each other and there was no ready-made model, in the course of business and production have had a lot of problems. Company departments only in accordance with their own business to develop rules and regulations, the department assisted the production of support, the lack of positive awareness of staff management, production management and quality of the lack of integrity of the concept. In view of this situation, the company launched the "stability and early production of" SUPERA activities. The activities to achieve the level of corporate governance, productivity, product quality improvements made outstanding contributions. Since then, on the theme of quality improvement, launched the "96 of my proposal" as well as diagnosis and treatment of the production process at the time of the existence of the problems affecting the quality-oriented all-round improvement of the quality movement. The company also began to use the new slogan - "Quality by you, by me, by everyone." After more than a year the quality of innovation, product quality has been greatly improved in December the same year, South Korea's LG Electronics headquarters SUPERA'97TEAM finals by Silver.

3.1.5 role in shaping the image.

Excellent corporate culture to the public display of the success of the enterprise management style, good operations and noble spirit, so as to create a good corporate image as a whole, to establish credibility and to increase their influence is enormous enterprise of intangible assets.

3.2 corporate culture to promote sustainable business growth

As we all know, material resources will be exhausted one day, but the corporate culture is the manner that it will support enterprises to become the pillars of sustainable growth. The longevity of the world's leading companies have a common feature is that they have a persistent set of core values, its unique corporate culture. Corporate culture is reflected in the nature of its core values, business growth is the key to sustainable long-term stability to pursue its core values of the successor to be confirmed, the successor also has the ability to self-criticism, so that we can make in adapting to the core values of the Technology and Society Changes to the premise of succession and continuity. In recent years, many enterprises to promote the start of the second, with the goal of sustainable growth is the fact. Second start of the main characteristics of the individual entrepreneurs to play down the color and strengthen professional management, the charisma, personal atmosphere into a driving force, to form a concerted effort to promote and guide the development of enterprises in the right.

Although there is no good corporate culture can also grow, but not a good corporate culture is difficult to achieve sustainable growth. No culture is like no soul and no long-term development of guidelines for corporate light, and can not get traction companies have continued to move forward momentum. Non-profit cultural enterprises to solve the problem of non-profit, cultural only solution to the continued sustained growth.

Corporate culture to encourage enterprises to improve the core competitiveness

Recent studies suggest that the competitiveness of enterprises means that in a competitive market, a business has a sustainable manner than other companies to more effectively market (consumers, including the production of consumer) to provide products or services, and Profit and self-development of the overall quality of (domestic competitiveness expert Jin Bei's point of view).

International well-known Rand Corporation study found that over a long period, the competitiveness of enterprises can be divided into three levels: first level is the level of products, including corporate and product quality control, business services, cost control, marketing, research and development capabilities; The second level is that the system level, including the management structure of the elements of the platform, both within and outside the enterprise environment, the relationship between resources, enterprise operational mechanism, enterprise size, brand, corporate property rights system; the third level is the core layer, including business ideas, Enterprises as the core values of corporate culture, both within and outside the corporate image consistent, innovative abilities, and differences of personality characteristics of the business, financial soundness, with excellent vision and long-term global development goals. The first level is the competitiveness of the surface; the second level is to support the competitiveness of the platform; the third dimension is the core of competitiveness. From this conclusion we can see that the corporate culture of the enterprise to enhance the competitiveness of an important role.

The content of the corporate culture is simple and straightforward values have been widely recognized by the members of the organization, in which the values of the enterprise under the guidance of practical activities, the companies will have a principal member of the mission, staff-to-business and corporate leaders, will have a strong corporate image The sense of identity. This is a corporate culture to become the internal driving force for enterprise development.

Cultural fusion

Model of a modern enterprise competition from cut-throat competition step by step both competition and cooperation to a new type of "competing" relationship between the requirements of enterprises must constantly multi-cultural integration. This multi-cultural integration, cooperation and sharing of culture, a culture collection, to enable enterprises to break through the market appears to be limited in space and social structure, to achieve advantages of the reorganization of resources, to achieve "win-win" and even "win-win-win." In the past two years, the market often can be seen in such a situation, a project such as intelligent residential quarters of the construction project, due to the large, covers a wide range, any enterprise can not be alone, the first owner The whole project is divided into several sub-projects were tender, and then several successful enterprises optimize the combination together, only good at "competing" companies can make successful.

Virtual Culture

The main features of the new economy is one of the companies in a variety of resources, an increasing proportion of intangible assets than tangible assets. Virtual may be understood through cultural and Technical Supervision, the Patent Office, the Internet and other media so that the value of intangible assets of the human environment, such as corporate intellectual property, patents, web pages and advertising, and so on. Virtual culture makes the operation of enterprises with legal protection and flexible, soft, cooperation, sharing, rapid response, high ouput.

Innovative culture

Innovative culture is that everyone in the business have a deep understanding of the business in the fierce market competition, "I have no one, I have gifted, gifted people I turn" and the idea of "Poverty leads to change and then pass, General for a long time, "the rules of the game. From the development of medium and long-term business development strategies, market positioning, the annual marketing plan, human resources planning to the implementation of specific aspects of each must have a sense of innovation in the development and selection of more than contingency plan. Because of the new economy is one of the characteristics of the creative economy, according to the customer and market demand in the products, technologies and services innovation of the modern enterprise is the road to survival and development.

Learning culture

Over the past decade, human knowledge about every 3 years is to double the speed upward. Knowledge in the total amount of explosive in order to speed the rapid growth of knowledge-old quickly out of date, like knowledge, like the frequent replacement of the product, so that enterprises continue to run the duration of the life cycle and by the most severe challenges. According to preliminary statistics, it is the world's enterprises, the average life span of about 5 years, especially those in business volume and the rapid increase in business to make a quick profit, and only if the immediate interests and not pay attention to the training of staff learning and knowledge update, it will lead to the entire enterprise Mechanism and function of aging, set up in 2023 to "close down"! IBM, HP and Lenovo, TCL, etc. Experience has shown that business success: training and learning is to strengthen business, "Strength" and the main source of power. It is only through purposeful, organized and planned the training everyone in the business of learning and knowledge renewal, and adjustments of the whole structure of the knowledge-based entrepreneurs in order to deal with this challenge.

The speed of culture

Due to the popularity of the Internet, more and more of a modern enterprise competition in talent and time to compete. The flow of talent and intensity pace of new product development time is tight, new product life cycle is becoming shorter and shorter, and customers only need to have good products, cost-effective, and look forward to the adoption of the Internet has been "zero" Or of Instantaneous delivery service. This requires enterprises each of us needs time to set a good concept in the management of well-trained to do the time.

The characteristics of corporate culture

Corporate culture as a culture, he has the following characteristics: 1.5.1 uniqueness, Have a different corporate culture in enterprises, each has his unique corporate culture, the spirit of enterprise management, enterprise to form their own values, he formed the corporate culture is different, has its own characteristics. 1. 5.2 difficult trading, Corporate culture is the recognition by members of the enterprise and to the education of new members a set of values (including the common sense of values, ethics and code of conduct and guidelines, and so on.) A good corporate culture is to be a Members of the corporate identity of a value system that can greatly promote the development of a business, but he comes from a business does not necessarily agree with the members of the business to be B, not necessarily for business B, B Enterprises may not be able to serve as a catalyst Role. 1. Imitative difficult to 5.3 The core of the modern enterprise competitiveness, technological innovation can be imitated, but the corporate culture can not be imitated. Corporate culture is unique, it is a very complex system of values As a result, corporate culture has become their core skills and expertise of the source of sustainable development enterprises is the basic driving force. Any enterprise is a cultural, not a culture of the organization not only cultural organizations.

Three levels of the corporate culture and its associated

Corporate culture "subculture" of the scope of corporate culture is a long-term business operating in practice by condensation with a cultural atmosphere, entrepreneurship, management and staff of all enterprises in the share values, ethics and Behavior. From the three levels of understanding of corporate culture, is the outer layer of material and cultural enterprises, including corporate-style products, technology and equipment features, such as Plant, and the resulting reflection of the business operator characteristics, style and style; The middle is a cultural enterprise system, including corporate rules, norms, as well as infiltration of staff to follow the thinking of the common moral values, such as codes of conduct; is the inner spiritual and cultural enterprises, including business philosophy, business strategy, values, and the resulting Embodied in the common pursuit of corporate employees, the common will and common feelings, and so is the spirit of enterprise. Three levels, material culture is the foundation of the system is the key cultural, spiritual culture is the core and soul.

The content of corporate culture

Corporate culture to answer the following core issues: First, how to treat customers; Second, how employees; Third, how to think and the definition of competition; Fourth, consider how social and environmental responsibility; Fifth, to consider how cooperation and competition; the sixth, how to understand the costs And profits, and so on.

Corporate culture and its manifestations

Corporate culture is in essence a business to have a cultural phenomenon in which the emergence of the modern enterprise management theory and practice of development are inseparable, from a management point of view, corporate culture is to achieve the objectives of management and applications Management tools, corporate culture has not only a cultural phenomenon, as a management tool also has the connotation. First of all, corporate culture is the main sense of business management-oriented and designed to pursue and achieve a certain objective of the enterprise culture, the enterprise is not all ideas, concepts, and other forms of cultural hodgepodge. In a sense, culture is the culture of enterprise management.

Second, the corporate culture is a culture of the organization, has its own common goal, and the sense of corresponding organizations and institutions. Corporate culture includes values, codes of conduct, such as the ideological and material forms of business groups are recognized by the common, with no individual cultural organizations, the Organization of the super-national culture, social culture is different.

Third, corporate culture is a kind of "economic and cultural." Corporate culture and business enterprises operating in the production process and management activities gradually, to leave the business of economic activity, it is impossible to have a corporate culture, not to mention the formation of excellent corporate culture; Corporate culture of different forms, there are: business philosophy entrepreneurship business goals ; moral enterprise business enterprises of the Democratic trend ; corporate image quality of the business enterprise value ; corporate code of conduct and so on.

The definition of corporate culture

What is corporate culture, the Massachusetts Institute of Technology Professor Edgar. Scheinman EDGAR.SCHEIN) that the corporate culture in the interaction between members of the business in the process of formation, as recognized by the majority of the members and used to teach education Members of the new set of values (including the common sense of values, ethics and code of conduct and guidelines, and so on.)

Chinese scholars believe that corporate culture is, in a variety of social activities and operations, and efforts to carry out the actual reflected in the civilized sense of competition to win the group. This includes the values, moral, spiritual pursuit, customs, way of thinking, and so on.

I think in a corporate culture that is the core value system on the basis of the formation, with the continuity of the common understanding of the system and the habitual behavior. This sharing of knowledge and habits of behavior so that employees can be reached between to form a psychological contract. Culture is a member of the Organization of thought, based on the acts.

Corporate culture in the enterprise development

In the era of knowledge economy, the role of the corporate culture is very important. First of all, this article from the definition of corporate culture, content and form of expression, content, the characteristics of understanding in areas such as corporate culture, and described the characteristics of the modern corporate culture. Then from the corporate culture of enterprise's core competitiveness, promote sustainable growth of enterprises and the corporate culture in the battle for talent in the role of several aspects of the case to prove in the corporate culture in the great enterprise development.

21, with the knowledge-based economy and the development of economic globalization, more and more competition for the performance of the culture of competition, business-to-business and cultural survival and development of the role of the increasing competitiveness of enterprises to become the cornerstone and Deciding the key factor in the rise and fall. In this case, under the new situation of the corporate culture research, application and practice is particularly important. To create a people-oriented, innovation-oriented corporate culture, strategic management can provide the most powerful, most long-lasting platform. Throughout the history of the development of successful enterprises, without exception, have a strong culture of its own precipitation. But the corporate culture and corporate governance is the most vague in the field, but also for each enterprise is so far the most challenging aspect of it is reflected in corporate values, morale and communication in a way that is also reflected in the staff of the Acts in the habit. This shows that the corporate culture and business are closely related to the survival and development, determine the survival of the enterprise. Building a corporate culture, nature has become a hot topic at present, but also the establishment of modern enterprise management system is essential important factor. But the corporate culture exactly how vast connotation? Corporate culture and business development of the number of internal relations? Whether the corporate culture will be played in the development of enterprises in what kind of effect? This article will discuss.

Chinese enterprises common corporate culture, the basic problem

Professional processes, tools, methods of enterprise-based strategy, culture, organizations, teams of the four dimensions of research diagnostic system to form a corporate culture based on the report of the diagnosis of strategic and cultural interaction between the unique perspective of the consultation, to clarify the scientific and Enterprise grasp the core And the core strategic issues with leaders reached a basic consensus on the basis of the system to identify corporate culture based on the design-to-business history, reality and future in-depth insight, based on the leadership of the core staff and the common will of the layer of depth to explore, based on an enterprise Internal and external environment, in-depth analysis of cultural interaction in the strategic thinking of the refining business to form the core values system .

To focus on their core value system at all levels of the organization in the effective implementation of the transmission and, for organizations at different levels and different types of fine, and the effectiveness of the act designed to focus on culture, an effective corporate culture "floor", according to the actual business of the enterprise system Human resources system construction and building outline of the views and recommendations of the enterprise culture and system level human resources system and an effective link to focus on promoting corporate culture, promote the implementation of the operational level, the media, organizational mechanisms, planning activities, The amendment suggested design elements to operate in accordance with the consultation to promote the overall project plan, carry out corporate culture theory and practice of consulting and training programs promoting and supporting the implementation of the work.

Corporate Culture in consultation Frequently Asked Questions

On the corporate culture and business culture there is a lot of misunderstanding or error.

Enterprise culture will be simply equated with corporate image recognition system, as well as the resulting understanding of the concept, organizational mechanism, participation of employees in areas such as the emergence of errors.

The lack of a common system of values in line with the thinking and action platform for organizations at all levels caused by the barriers to communication and co-ordination and management of high-cost, low-power implementation of the phenomenon.

Opportunity-oriented and resource base, the operation of the ingenious strategy of convergence of thinking led to the neglect of the corporate culture and business culture of "quick success and instant benefit" to the phenomenon of popular culture used in shallow utilitarian business, enterprise application of self-create, use In business and marketing of products such as "cultural show" cultural phenomenon as a commercial enterprise with the purpose of leadership and control of staff and not a tool for business survival, development, continuing the present "instead of surgery" is the boss of the personal will of the flash and language The idea that culture, the boss of the staff of the act that require acts of culture, the boss of the personal authority and a strong cultural heritage that is the implementation of the "culture of bosses" of arbitrary decision-making, the idea of the slogan, the formal introduction of the re-appearance of light in real terms, the re-design of light Implementation of the heavy domestic and external light "to follow the trend," and "wind".