Corporate culture to enhance the competitiveness of enterprises as a concrete manifestation of the role they have four features:

3.1.1 function together.

Culture is the business of adhesives, can bind tightly to the staff, together, they make a clear purpose, coherence. Cohesive team of employees based on the fundamental business objectives. The fundamental goal of business the right to choose, can the interests of the business and the interests of the overwhelming majority of the staff uniform, is a collective and individual win-win situation. On this basis, the companies will be able to form a strong cohesive force. Otherwise, the formation of enterprise cohesion can only be an illusion. To Huawei's corporate culture, for example, culture, Huawei has been able to play together so that the staff functions, the key lies in the cultural assumption that Huawei system, which is Huawei's core values implicit in the assumptions behind the system. Such as "knowledge capital" hypothesis, "is the enterprise value of intellectual capital to create the dominant factor" hypothesis. Another example of learning from Lei Feng is a cultural assumption: the core of Lei Feng spirit is the essence of dedication, devotion is to do a good job, to do a good job of the spirit of Lei Feng spirit. Huawei and the value of the value of the evaluation and distribution systems to ensure that such dedication can get a reasonable return. It is this assumption that the culture of the whole system so that the people agree that Huawei's goal, and your life and the pursuit of the company's goals to help employees understand the company's policy; adjustment between people, between the individual and team, Between the individual and mutual interests. China to form the culture of human behavior and traction constraints.

3.1.2-oriented features.

Including the value-oriented direction and behavior-oriented. Corporate values and entrepreneurial spirit, to be able to provide long-term significance, the wider the right direction for the enterprise market competition in the basic competitive strategies and provide a basis for policy-making. Corporate culture of innovation in particular the innovative concept of the sustainable development of enterprises is most important. Wuxi Little Swan Co., Ltd. from 1989 to 1999 for 10 consecutive years the industry to maintain market share in the first results of its internal business due to sustained innovation. The group put forward and implemented a "concept is more important than funding" model that has given rise to the concept of productivity and a source of profit; as the market changes in the development of the enterprises established business operations and effectively carry out the importance of suffering a crisis of "doomsday The concept of "people-oriented" human talent and ideas "to the consumer recognized as the goal of" market competition "concept. Constitute the corporate culture of many elements, the values of corporate culture is to determine the characteristics of the core and foundation of this business must be given adequate attention and constant innovation, advance with the times.

3.1.3 incentive function.

Incentive is a kind of spiritual strength and status. Corporate culture created by the enterprise culture and value-oriented spirit of the incentive to play the role of trade unions will be the enthusiasm, initiative and creativity to stimulate and mobilize them to people potentially induced wisdom, so that the staff's ability to adequately play To raise our employees and the self-management ability and the ability to make their own decisions. For example, General Electric Company employees on the task of setting a high goal, but the appraisal of the performance is not only achieved the goal of standards and indicators to the same period last year, if not complete, will fully consider the indicators did not cause The completion of the reason for this is that environmental factors or personal problems. If that was a personal problem, the analysis of whether the comparison with the previous staff had a greater progress and positive rewards in the form of staff in the process of growing frustrations encouraged to carry out. Unlike some corporate employees as a punishment for their mistakes on, so that the effective protection of the staff of the spirit of innovation. Thus General Electric is not only an indicator of the high standard of assessment is a more incentives.

3.1.4 is bound functions.

Corporate culture, the spirit of enterprise for the enterprise established in the right direction, which is not conducive to the long-term development of enterprises should not do, do not act, often play a kind of "soft constraints" role, providing "immunity" function. Bound to improve the function of the staff of consciousness, enthusiasm, initiative and self-restraint so that employees work Significance and clear ways to enhance the staff's sense of responsibility and mission.

In 1995, such as LG Electronics (Huizhou) Co., Ltd. was first established, the departments of internal work processes, in collaboration with each other and there was no ready-made model, in the course of business and production have had a lot of problems. Company departments only in accordance with their own business to develop rules and regulations, the department assisted the production of support, the lack of positive awareness of staff management, production management and quality of the lack of integrity of the concept. In view of this situation, the company launched the "stability and early production of" SUPERA activities. The activities to achieve the level of corporate governance, productivity, product quality improvements made outstanding contributions. Since then, on the theme of quality improvement, launched the "96 of my proposal" as well as diagnosis and treatment of the production process at the time of the existence of the problems affecting the quality-oriented all-round improvement of the quality movement. The company also began to use the new slogan - "Quality by you, by me, by everyone." After more than a year the quality of innovation, product quality has been greatly improved in December the same year, South Korea's LG Electronics headquarters SUPERA'97TEAM finals by Silver.

3.1.5 role in shaping the image.

Excellent corporate culture to the public display of the success of the enterprise management style, good operations and noble spirit, so as to create a good corporate image as a whole, to establish credibility and to increase their influence is enormous enterprise of intangible assets.

3.2 corporate culture to promote sustainable business growth

As we all know, material resources will be exhausted one day, but the corporate culture is the manner that it will support enterprises to become the pillars of sustainable growth. The longevity of the world's leading companies have a common feature is that they have a persistent set of core values, its unique corporate culture. Corporate culture is reflected in the nature of its core values, business growth is the key to sustainable long-term stability to pursue its core values of the successor to be confirmed, the successor also has the ability to self-criticism, so that we can make in adapting to the core values of the Technology and Society Changes to the premise of succession and continuity. In recent years, many enterprises to promote the start of the second, with the goal of sustainable growth is the fact. Second start of the main characteristics of the individual entrepreneurs to play down the color and strengthen professional management, the charisma, personal atmosphere into a driving force, to form a concerted effort to promote and guide the development of enterprises in the right.

Although there is no good corporate culture can also grow, but not a good corporate culture is difficult to achieve sustainable growth. No culture is like no soul and no long-term development of guidelines for corporate light, and can not get traction companies have continued to move forward momentum. Non-profit cultural enterprises to solve the problem of non-profit, cultural only solution to the continued sustained growth.