Corporate culture to encourage enterprises to improve the core competitiveness

Recent studies suggest that the competitiveness of enterprises means that in a competitive market, a business has a sustainable manner than other companies to more effectively market (consumers, including the production of consumer) to provide products or services, and Profit and self-development of the overall quality of (domestic competitiveness expert Jin Bei's point of view).

International well-known Rand Corporation study found that over a long period, the competitiveness of enterprises can be divided into three levels: first level is the level of products, including corporate and product quality control, business services, cost control, marketing, research and development capabilities; The second level is that the system level, including the management structure of the elements of the platform, both within and outside the enterprise environment, the relationship between resources, enterprise operational mechanism, enterprise size, brand, corporate property rights system; the third level is the core layer, including business ideas, Enterprises as the core values of corporate culture, both within and outside the corporate image consistent, innovative abilities, and differences of personality characteristics of the business, financial soundness, with excellent vision and long-term global development goals. The first level is the competitiveness of the surface; the second level is to support the competitiveness of the platform; the third dimension is the core of competitiveness. From this conclusion we can see that the corporate culture of the enterprise to enhance the competitiveness of an important role.

The content of the corporate culture is simple and straightforward values have been widely recognized by the members of the organization, in which the values of the enterprise under the guidance of practical activities, the companies will have a principal member of the mission, staff-to-business and corporate leaders, will have a strong corporate image The sense of identity. This is a corporate culture to become the internal driving force for enterprise development.