To maintain the enthusiasm of the staff involved in "encouraging assessment"

Implementation of the corporate culture in the process of how to keep employees involved in the high enthusiasm is to encourage and make full use of assessment measures. There are specific ways: in-house, runs a number of corporate culture keynote speech competition, the experienced staff to promote corporate culture, selected as the best speech employees of the corporate culture spokesman for the publicity given; from all over the division of management headquarters Production sector to sector, the monthly Key Benefits departments to carry out corporate culture, every three months to carry out corporate culture assessment, the establishment of a reasonable standard of reward and punishment, the target sector into the management system and staff performance appraisal system and democratic selection of enterprise culture and practice of advanced units Model; also to sectors such as unit wage employees in line with the corporate culture written around the concept of the story (of technological innovation, process re-engineering, quality upgrading, and so on, can be), from selected, the typical set of typical events.

All in all, and encourage employees to participate in assessment is to maintain the enthusiasm of hard and soft-handed tactics used properly, its endless benefits.

The corporate culture take root and grow, not day. As Marx said: "Actions speak louder than a dozen programs," from the concept of culture, material culture and cultural system to conduct culture, only put to practical action, it may be fruitful harvest (This article is the author Chen in the non-corporate Cultural collating annual impromptu speech from).

The idea to combine the practice of "root"

Is the so-called "hanging in the mouth, posted on the wall, written on paper, no fear in the hearts credited" fear of the corporate culture and formalism and slogans. And to ensure that the text of the case, the theory and practice, acting in concert with the slogan, is the key to enterprises take root. For instance, some enterprises to promote "Learning is the largest employee benefits," but very few take the initiative to create training opportunities for employees. Some companies claimed that "customers are our best spur," Hang up their bad behavior of consumers are often exposed. All these are, "said" and "do" is not a harmonious match, is the largest of the corporate culture of mass destruction.

Top-down to "promote integration"

Enterprises in Fujian, there are a lot of people think that "corporate culture is a culture of entrepreneurship, culture boss." This is a grain of truth, but also a bit biased. Outstanding entrepreneurs often in the forefront of enterprise culture. But overall, China's private entrepreneurs recognized the importance of corporate culture is also too small, have the ability to build the corporate culture is extremely rare in Taiwanese private enterprises, especially in the case. Even in the more successful companies, corporate culture in the position of the corporate culture of innovation mechanisms, corporate culture and business systems running, and so on, there are also problems of one kind or another. Entrepreneurs, corporate culture is first and foremost the main building, will shoulder a corporate culture in the land behind the re-construction of the heavy responsibility.

As a result, corporate culture should be the first cultural entrepreneurs (entrepreneurs, because the concept of corporate culture constitutes the most fundamental traditions, but also to corporate survival, a prerequisite for the development of one of the factors that corporate culture is the chief promoter). But at the same time, all enterprises should become a member of the culture (as in-house corporate employees are the main spreaders of the implementation). Therefore, I believe that targeting the corporate culture is not only the leadership of the enterprise, nor is it in the senior management of the "patent" should be a top-down, the baptism of the spirit of full training, is the only way to the formation of one mind Germany's united front.

Internal and external to the dissemination of "widely reported"

Corporate culture not only in the implementation of a wide range of in-house, but also through various channels, spread out in various forms. Corporate culture is both within the enterprise among all the members of the establishment of a common faith, but also the values of enterprises will be send to the community, because this is business as one of Fortune's dedication to the community. Make the best use of the media, take the initiative to spread the impact Zuohuo. For example, Haier's refrigerator and smashed the incident, over 20 years, or STEVE is good at using the media Zuohuo corporate culture an example of public relations activities. Wang, for example, animal husbandry and then nine, twice a year to use the product will be ordered, directed agents to join, suppliers, as well as the front-line sales manager, Daogou Yuan to carry out corporate culture seminars, so that Wang's animal husbandry nine partners into the Wang, animal husbandry nine "cultural community".

Large-scale, long, multi-level and wide to come, the Min is the rate in the dissemination of its own corporate culture should be noted that an important way.

To outline the contents of the "new rich"

"Eight-character principle of everything" is a private enterprise culture, a common problem, the conventional expression of ideology and the impact of not unrelated. Production is "tense, orderly, safe and well", the goal is "down-to-earth, when Ling Zhi", is "serious, unity, hard work," management is "something that everyone, everything was" still ... ... Many enterprises directly mechanically, all of the Haier "OEC Theory" (on the matter on completion of the Japanese high-ching) as Gao-kyu, neither the business combination of the actual situation, but Do not talk about the innovation.

The author of the nine services to Wang, animal husbandry, for example, the concept of corporate culture in the creative expression, to give full consideration to the grass-roots level employees the ability to understand, easy to spread as far as possible in order to carry out the slogan on. Its original code of conduct is: "honest, and mutual respect; pay attention to public morals, law-abiding; effective communication, understanding, cooperation; active support and trust of the team; responsibility, the courage to decision-making; problem-solving, innovation; strict and pragmatic And seriously work; honesty and self-discipline, for the first character; quality-oriented, excellence; customer first, winning service; improve performance, cost-effective; forge ahead, always learning. "This statement is the pursuit of business" high, large and "The traditional expression, but calls for the full degree of memory is not high, often a mere formality. After the innovation of "hard, be patient, good mood" in place of the original statements advocating, it should be certain that the creation of this innovative grass-roots level so that employees greatly shorten the time for the concept of awareness, and to quickly identify people.

Cultural system to "traditional heritage"

Culture is a summary of the past, collate, update and enrich, which need to even have a correct attitude toward business is still retain the tradition. And cultural needs - a global brand - in the same strain, the process of enterprise development, there will always be a lot of tradition inherited, which is the traditional culture of accumulation. Of course, there will be a lot of past experience or a means of adapting the development of enterprises, to abandon the abandoned, a wealth of the rich on the update on the update on the integration of integration.

"Abandon" the dichotomy of traditional treatment of the original Enterprise, is taking the essence of corporate culture, the way to where the dross. If enterprises with the fine tradition of absolute isolation, and then the new terms or concepts are easy to create confusion of values, of course, the staff at a loss.

Cultural integration to geographical features of the humanities

In the southern region of Fujian enterprises, is a born here, the length of this homeland. It can be said that southern area of human history, the growth rate for Fujian, the success of soil, water and air. For example, the Jinjiang textile and garment industry has become one of the city of China, from the Southern Song dynasty since the beginning of the Jin Nan Du farming organizations, trade in the history of Hesse heritage, which, whether technology or business concept, the impact Up to now. As a result, Fujian enterprises to create corporate culture, can not be divorced from regional characteristics of the humanities.

Mengniu corporate culture is the concept of "Prairie Culture", Haier corporate culture is the concept of "culture of the sea," Wang nine animal husbandry is the concept of corporate culture, "Lin Cheung culture" ... ... words will not ring true name is not correct then, the concept of corporate culture of the adequacy of refining , Is also a unique corporate culture with the same segment of the key. Nine to Wang, animal husbandry, for example, "nine Chuan-fang, animal husbandry," Lin is a Taiwanese family, everyone praised the legend, is about the ancestors of Lin Song Dynasty, "a nine animal husbandry" (a family of nine provincial governor Guanzhi son), History. Nine Wang, animal husbandry as a blueprint for culture, "Patriarch nine Chuan-fang," extended "family-style business education" concept to guide them, into the building of a learning enterprise.

Geographical and human mastered, it is these companies in building their own enterprise culture in the process of unique.

Create corporate culture of "seven weapons"

Fujian enterprises in China have a pivotal position, only two major sports and clothing industry, the industry in China have many more influential brand. Behind the prosperity of the industry, the author notes that the vast majority of Taiwanese enterprises operating center of gravity, without exception, are focused on brand marketing. Both the advertising investment, to promote the image of plant construction in the recruitment of qualified personnel, are to promote the brand at the core of the market advance. By contrast, companies operating in the consideration of the performance, or simply to a certain stage of the annual market sales for hard and all for maximizing profits for the goal. True in word and resolute on the brand, sales of thing will, who will make the market, is the highlight of the phenomenon of unemployment Min.

In addition to first-line industry companies, the industry on the importance of corporate culture, most have not yet fully understood, or after hardly a taste, or indifferent. With the maturity of the Chinese business environment and upgrade the competitiveness of the industry, once the corporate culture of being marginalized, will be restricted to a certain extent, the sustainable development of enterprises. Of course, there are a lot of businesses on how to create a corporate culture is unable to, I do not know how to gain the upper hand. To this end, I would create a corporate culture, a few words on Jan. 2.

How severe the impact of corporate culture

Boss personal conduct and work style of corporate culture is the direct impact is basically what the boss will be what kind of corporate culture. The failure of an enterprise may be many reasons, but the reason is the boss in the body. Is said to have fallen in Shenyang Feilong is the rapid development of the enterprise, because the only opportunity for licensing, production Viagra products, but ignore the state regulations related products, the results of the business almost collapsed overnight. If it is a law-abiding business owner, would not have to make a quick profit in the case and into the deep.

There are several types of people vulnerable to effects of corporate culture, there is a rabbit to eat grass nest edge of the boss, as far as possible to own a military regulations. Who's in-house Luangao who leave. Paoniu like the company's boss to take a degree to land, or beauty, it is necessary to map a moment's pleasure, or long-term development.

The boss is doing things by halves, and can forward their own work to do, hand them over to the latter part of a person's ability to follow up the implementation of decentralization. This would avoid the follow-up services are not in place resulting decline in business reputation.

Owner of the depth of cultural insight to determine the length of corporate life. This is the point of view of workers standing on the boss's consolidated operating quality, which is across the line of high-quality food and clothing for the working group consensus. Their pet phrase is: "not afraid of marrying the wrong Lang (now easy to divorce), the fear into the wrong line (high-profit industry is relatively large); fear into the wrong line, and fear into the wrong room (you become what you spent enterprises Once again the career mark). "Standing on the boss's point of view, your words are in the business to decide how far some shortcomings are deadly, some with the passage of time can be gradually changed, but the boss The style of work and professional conduct of the corporate culture is a far-reaching impact, but also a barometer of business life. With the quality of the working group's rising wage scale to measure the boss of more and more science, as a business owner to develop a long-term thinking to see their own conduct, a long-term ideas to create their own work style, is the only way your business Culture will be healthy and be strong vitality of enterprises. In short, as entrepreneurs have their own analysis of the shortcomings, and then the right medicine and personnel arrangements, the company will try to minimize the loss. To build a healthy base of corporate culture as the starting point, to measure their every word and deed, do not want to do a modern version of King Zhou.

Boss in the personal integrity of the pros and cons of corporate culture

If the style of work is designed to refer to the boss from the outset, the conduct of the charm is the boss of the additive. Conduct of a person's strengths and weaknesses, in its in Jushoutouzu can see that as a business owner can not have at least Kengmengguaipian signs, or do not have any suspects.

Such a small business, the boss Zhanxiaopianyi preferences are, in the hotel business trip when it will all be able to take away all the appliances. The restaurant, food, people are always looking for faults, is to give a restaurant dish. His staff, led by gradually develop the habit of doing, and later to account for the development of the company's less expensive, after the boss found speculation, but after the people who bring or those who left behind the past and basically all the same.

In fact, people can influence each other, and research staff in the success of the boss when the boss is also mimic the human way. And outperformed us better than the so-called blue water as an ordinary boss in the apprentice under the guidance of the master, of course, there's no less than victory.

Entrepreneurs need to have a mind to accommodate, for example, Niu Gensheng, as we all know his manager, they either like my colleagues, a year down more than 100 million of the money he used to acquire several departments van, take the initiative to the economic downturn and colleagues That made the cost of living, was developed to share their most Laoniu set up a fund, and a summary of the most well-known philosophical: "Choi San-person, one-Choi San." Entrepreneurs personal conduct in response to the major-minded individuals, doing things in life, social aspects of the overall situation of the three. Broad-minded private owner, to accommodate people who can attract talent. On the other hand, learned all day, all day long curse of the boss, can not hear loyalty and, of course, can not see the truth of things. It is wrong employees, will immediately jump up and curse. If it goes on like the company's development potential burial, and finally sigh of these people is ambition, fattened on the job, ungrateful. This is the kind of do not know how to review their own shortcomings, they blame others.

Owner of the work style of corporate culture

The core concept of corporate culture, work style and the spirit of enterprise management is a reflection of the thinking of the boss of the three major characteristics of the owner of the work style of corporate culture is the most intuitive to indicator.

For example, the performance of the life of a boss run out of steam, with customers in the process of cooperation will be a hundred times by the passion to delay the buck. With customers on the initial contract, will do our best to the performance of the Company's products and services advantages, including an overstatement, once the first customer to exchange money or a contract has been signed. His work schedule is not taking each other's needs, but to ease customer business and business to the size of the arrangements. And this sentiment will be passed on to subordinates, "Now we can channel resources to large business, small business to put a release, do a good job in a big business, then have time to follow up on these small business." In such a challenged myself under the influence, there will be three employees, is the first to drift with the tide, according to the boss meant to do; the second is to the owner of proposals to change the fact that, but if the boss is very strong, not that You are the healthy development of the company from the point of view, and that your rigid thinking, which were equivalent to be included in the blacklist of the boss or be fired, or are not reusable; is a third plan to leave the company has no future . The first case arising from the company, the graces of the National People's Congress in accordance with the boss is the meaning of the act, and this invisible form of a blood culture, the culture of players standing on their own point of view, is the first business The size of the sub, and then at ease, big business will always be a priority. Just standing on the point of view, this is no good faith, the culture of doing things by halves.

When a cultural function with blood, there will be polarization, as contrary to the culture of their own people rather than leave, that is, the boss will let you leave. Stay of the implementation of both halves of the style of work. This is the work of the boss in the way of corporate culture is the best example of.

There are, of course, that stubborn employers can be persuaded to change this style of work, even if you are the first to convince him, but before long he will definitely played the same old tune, as do business leaders are very difficult to listen to other people's opinions.

A manager's work style is a small team, and the owner of a work style has an impact on business. Particularly distinctive personality style of work, such as run out of steam, beating about the bush, just saying no, do not say that the style of work, and so is the existence of the private owner of the four major shortcomings. These four will form the cultural shortcomings of the filter, once a gentleman in a courtier's philosophy of culture, the culture of the boss as a filter, will not filter out of their own, and to stay close to their own culture. That is, we often say that corporate culture is the blood type, blood type the same people who will be integrated with. Different style of work, how a performance, the boss will think contrary to their own ideas, the enterprise is also the size of an hour, he may not have to choose, for the time being to accommodate you, like marriage, in the absence of conditions for the selection, to make do with Too.

Working in the style of corporate culture occupies an important position, said that large enterprises front of the sword. In the workplace because of the style of work is to determine the efficiency of enterprises and the key to the outcome of the work, good work style can be a long heritage, not just the style of work make do for the time being, business development and growth, its resistance would be more wrong Great. Just two points to the core, drawing two parallel rays, the starting point if the point of view that some variation of the line is drawn when the short-term, the error is difficult to find, when the two lines getting longer and longer, the greater the deviation will be . This style of work as business line with the lifeblood of the business relationship between the small-scale enterprises in the performance of the time is not yet clear when the business grew, even if only a subtle bias, will result was obvious deviation.

Boss on the conduct of the impact of corporate culture

Business leaders and the personal integrity of the work style determines the direct business and cultural development. An enterprise can grow in size and strength to see the boss of the usual behavior and style of work can be seen, the doctor is like to feel the pulse Mozhun as long as the owner of the characteristics of personality, basically be able to see signs of corporate culture.