Client's story is the best advertising

Biomedical Engineering Medtronic USA, Inc. is a producer of medical equipment (devices) of professional manufacturers. GaryPrazac said he had been suffering from Parkinson's disease for many years, the disease afflicted him clumsy move by walking canes, rocking jitter endure enormous suffering, since the surgery his doctors to embed Medtronic deep brain stimulating device after a significant improvement in his condition, the deep brain stimulating device can be used at least 10 years, then it is a miracle. GaryPrazac said: Not long ago, I grove in front of the original units were met chat. He asked: "Before I saw the dog, but that was an old man on crutches with the dogs together, it is your father do?" "No, that's exactly what I own you!" Prazac finished his use of deep device to stimulate the brain's story, and finally said: "It is Medtronic's products gives me a second youthful glow." surprise and after a brief silence, each spectator with paper towels to dry his tears, at the same time, it firmly in mind the company's name.

Heroic deeds in order to promote

One day, the nation's chain stores handling the warehousing company, Texas, a branch sales staff noted that a customer is studying a combination of cabinets in the showroom. He knows the combination cabinets-on-demand customers will affect the cost calculations, he would take the initiative to help customers, economic and reasonable to calculate the number of customers at home in the end the need for appropriate combinations, which are very satisfied with the customer. Mall managers as a passion for customer service model for wide publicity. The company now regularly collected from all branches of typical stories of publicity, set the Typical, not only enrich the corporate culture, formed a cohesive force, but also to teach a marketing experience.

Later, the company found that: through the sales staff in their daily work, a positive and enthusiastic to help customers choose products that suit their needs, we can greatly enhance the sales. Therefore, often a core product sales slide, the heroic deeds on the promotions, sales will pick-up is really immediate, applied successfully.

Contact between the customer and the story is a bridge between the sales staff. March 2006, Microsoft also launched a story-telling such as the new carrier of enterprise culture. As a technology company, storytelling requires a new product combining the characteristics and role of new technologies and the inventor of the test and thought to tell the customer, the customer will naturally our interest in new products. General manager of Enterprise Marketing LynneStockstad said: "By telling stories, you can clearly express their own opinions (thoughts), as well as those new product features and role, and can better help customers realize their potential needs of customers to play working potential. as a result of the regular customers to the yard to understand the new Microsoft products, the company had invented the personal stories of applications introduced to the customers, so that there is a kindness. "

Glorification of the hero story

FEDEX Express Honolulu, HI, capital of the company's employees, in stormy weather, the packets are sent to a fast-track. A strong wind to the packet from his truck without tents blowing years, falling into the sea. Postman Jim? Bush did not hesitate to jump into the sea, picked up the parcel. After re-packaging, can not attend to their dripping wet clothes off, they rushed to the hands of packets sent to the customer.

FEDEX Express in the system of internal staff to vigorously publicize the story of a typical set, calling on them to learn he does not include personal safety, dedication to the noble act of customer service and excellent moral character. Such deeds of love and respect their jobs in the company's newspaper Web site and other media widely disseminated, received very good results.

The story of the historical heritage enterprises

Nike's use of traditional story of forces to ensure that their staff can understand the company's traditional culture and philosophy. Since its establishment, the company has gone through more than 40 years of trials and hardships, and still use a story to encourage all staff. That is one of the late co-founder, Bell? story: He was the life of the University of Oregon coach, one morning he was at home eating breakfast egg cake, he saw his wife are using the egg cake baking pan very hot, suddenly have a mind, the slurry is injected into the baking pan to prevent abuse in a hot, put into practice after good effect. He further play this creativity has led to the famous Nike running shoes soles of the birth of mortar. Ministry of Education, director of Nike, Inc. NelsonFarris said: This is our company inspired by the persons concerned by the invention-creation story, is our company culture performance. If we treat our own company's traditional culture and consumer linked lucky star will certainly come our company rather than the other company.

The first generation of International CEO David? to talk about ways to strengthen the traditional story of corporate culture management. Specific approach is: he has the idea of our company and employees the story, editing a book as a trade union education materials; He asked the candidates to bring back a read in order to facilitate the understanding of corporate culture, and then decide whether he is willing to work here . He employees of the moving column of stories posted on the ads, printed on the back wages check the envelope, drawing on walls; or by the employees themselves to play, vivid reproduction moving scenes on the spot video, CD or VCD carved staff presented to learn from each other . The results of the company are united as one in an overwhelming righteous deeds, and the working efficiency greatly increased.