Corporate Culture Theory

The emergence of corporate culture has its historical inevitability:

First, because the development of productive forces, the new office tools such as the popularity of the Internet and other applications, the enterprise's day-to-day management rules have been some changes, changes in labour demand tools to update the ideas and concepts;

Second, human labor to increase the proportion of intellectual factors, the relative growth in the number of mental work, accordingly, enterprise managers also can no longer be regarded as the staff of these high-quality robots, but to give the staff to feelings of respect, respect for the rational;

Third, with the development of productive forces, the need to meet the rising level, companies must adapt to this new situation, which would set out for modern management methods, and this "community" in the management of the sector to have the same foundation in reality ;

Fourth, increased competition, enterprises in order to win in the competition, increase labor efficiency at the same time, the production enthusiasm of workers and creativity in the labor become increasingly important, enterprises must meet the needs of values, such as innovation, service, reputation, etc. ;

Fifth, the expansion of business scale, the emergence of transnational companies, tens of thousands of people, even of different nationalities, different nationalities who work in a company, the need to unify thinking, unified concept of reunification acts.