Elements of corporate culture

Dir Kennedy and the corporate culture of the entire system outlined for the five elements, namely business environment, values, heroic figures, cultural ceremonies and cultural networks. Enterprise environment that is the nature of business, enterprise management direction, the external environment, corporate social image, the link with the outside world, and so on. It often determine corporate behavior. Values refer to the members of a particular event or an act good or bad, good and evil, between right and wrong, whether it is worthwhile to follow the consensus understanding. Values are the core of enterprise culture, the values of unity within the members of the enterprises in the judgement of their own acts with a uniform standard, and thus to choose their own behavior. The heroic figures refer to the core culture or the personification of corporate culture, its role is as a living model for other companies to provide for employees to follow the example of the corporate culture to the formation and strengthening plays an extremely important Role. Cultural ceremony refers to the various recognition and reward activities, meetings and recreational activities, it can happen to enterprises in the drama of certain things and figurative, to the promotion and vivid manifestation of this enterprise values, so that people Through these lively activities to understand the connotations of corporate culture, corporate culture, "entertaining" way. Culture is an informal network of information transmission channels, to the dissemination of cultural information. It is from some kind of informal organizations and groups, and formed by a particular occasion, it conveyed the information can often reflect the aspirations of workers and mentality.