The building of enterprise culture case

1, the project background

× × enterprises as Lunan region's most influential commercial retail enterprises, is one founded in 1983 in department stores, in 1999 completed the shareholding system reform, in recent years through the adjustment of restructuring and optimizing business structure, market network layout, bitter Liannei Gong, and other effective measures, has geographical advantages in the market on the initiative and win the depth of recognition of the consumers, have a more stable customer base, internal staff quality and management standards have been greatly improved, corporate management Performance and speed the development of sustained and steady growth.

2003, a vulnerable human resources management consulting firms entrusted with the introduction of its human resources management system. Rely on the senior leadership team of forward-looking, perfect and standardize the implementation of the management, the company achieved significant development and the emerging from the traditional department stores to supermarkets Format, from single to multi-regional area, from single group of business enterprises to change . In order to support the new business model, unified cadre staff thinking, × × with a company's decision easy company to carry out the building of enterprise culture.

2, the key issue

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company has always attached great importance to the building of enterprise culture, launched a series of cultural activities, but there is no system of corporate culture system.

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the current corporate culture is still in the concept of Bu Chengxing, and the management role in guiding also very weak and needs of the system, systematic, legal and format, the hidden culture of Xian Xinghua, to play better idea The guiding role of culture.

 cultural arrival of a single mechanism, the concept of culture on the management of managers and staff of the day-to-day role is very weak, and some idea of a code of conduct and no system of support, some in the fine tradition of no practical idea of cultural interpretation, the need to build the system The concept of culture landing mechanism.  confined to the promotion of cultural and ideological and political work within the publication of publicity, a lack of effective planning, ways to promote the performance of a single, superficial. 3, solutions  through the corporate culture diagnosis, identify the building of enterprise culture in memory, abandoned, innovative basis for the building of enterprise culture to provide empirical basis.  in-depth study history and culture, entrepreneurs, cultural, strategic development and cultural needs, the idea of constructing cultural model, after a scientific interpretation of the "concept of corporate culture manual."  in the establishment of the concept of culture based on the cultural construction of the ladder floor, forming an effective mechanism for cultural infiltration, "visual recognition systems," "code of conduct system", "enterprise systems."  to boost cultural land, establishment of a "corporate culture works to promote the implementation of planning" and the promotion of enterprise culture.  cultural construction process: cadres and employees to participate in, refining, discussion and interpretation, and so on.  promotion of culture process: printing, study, memorize, lectures, examination, knowledge contests, cultural activities, such as inter-check each other study. 4, operating results Yi in a consultant to the joint efforts of enterprises and, after a year in promotion, completed the basic concept of corporate culture promotion work through the series of promotional activities to clear all the staff, keep in mind, understanding and practice of corporate culture concept, the concept of cultural system Rose from perceptual knowledge to rational knowledge, into the company's common values and the common attitude of the staff and the staff consciously into a habit. At present, consultants and businesses in close collaboration with, we enacted the new year to promote the scheme.