The story of the historical heritage enterprises

Nike's use of traditional story of forces to ensure that their staff can understand the company's traditional culture and philosophy. Since its establishment, the company has gone through more than 40 years of trials and hardships, and still use a story to encourage all staff. That is one of the late co-founder, Bell? story: He was the life of the University of Oregon coach, one morning he was at home eating breakfast egg cake, he saw his wife are using the egg cake baking pan very hot, suddenly have a mind, the slurry is injected into the baking pan to prevent abuse in a hot, put into practice after good effect. He further play this creativity has led to the famous Nike running shoes soles of the birth of mortar. Ministry of Education, director of Nike, Inc. NelsonFarris said: This is our company inspired by the persons concerned by the invention-creation story, is our company culture performance. If we treat our own company's traditional culture and consumer linked lucky star will certainly come our company rather than the other company.

The first generation of International CEO David? to talk about ways to strengthen the traditional story of corporate culture management. Specific approach is: he has the idea of our company and employees the story, editing a book as a trade union education materials; He asked the candidates to bring back a read in order to facilitate the understanding of corporate culture, and then decide whether he is willing to work here . He employees of the moving column of stories posted on the ads, printed on the back wages check the envelope, drawing on walls; or by the employees themselves to play, vivid reproduction moving scenes on the spot video, CD or VCD carved staff presented to learn from each other . The results of the company are united as one in an overwhelming righteous deeds, and the working efficiency greatly increased.