American corporate culture new vector

In recent years, some U.S. companies have been using various media tools to the way of storytelling, propaganda entrepreneurial spirit, enhance cohesion.

Shrewd entrepreneurs employee's spiritual world is very clear: In addition to employees of enterprises operating terms, the noble sense of mission, but also need to have a powerful spiritual pillar. In order to enable employees to better understand and appreciate the companies adhere to corporate culture and beliefs, it is necessary to allow them as much as possible about the process of enterprise development at all stages of the key enterprises in the formation of values and its history. To this end, a number of entrepreneurs through story-telling way, to organize regular activities to famous enterprises with the memories and cultural traditions together to exchange experience and ideas, learning the hero, see action, many moving stories, inspiring generation after generation of the company Later people. As happened in the story of everyone around them than those stereotypical boring facts and figures more easily moved by people.

"Harvard Business Review," the senior editor BronwynFryer said, There are two ways to persuade people: First, corporate management training were used approach. Now use the old-fashioned sub-Clearly not come true, because alone it is difficult to convince people of preaching. Another option is to use vivid and concise story touched people, the story is like glue, like employees and corporate culture can bond together. Some social scientists say: the story of the spread of human beings are machines, human history is to rely on the many legends passed from generation to generation forever.

U.S. Doctor of Philosophy, Folklore home KarenDietz said: in the tribal era, story-telling people about the history of recording and transmission plays a key role. About the person's responsibility is to retain a vivid story of tribal development, it is the succession of traditional cultural heritage of the core and soul. These legends of established tribal culture in the world cultural heritage status, role and prospects for development. About the person's mission is to make every member they can understand the succession of the tribal tradition of survival importance.

Similarly, the enterprise's survival and development of its members have to rely on the legends, the development process to understand its key people and things, so that they naturally into the same atmosphere of corporate culture, and naturally the formation of corporate cohesion. Therefore, to allow the staff to accept legends and stories of corporate culture is an art of leadership executives. Therefore, a professor at Harvard HowardGardner said: "Storytelling is the simplest tool for the most cohesive."

"Today over how?", "The company's new products have any new feedback?", "How do you project it?" The workplace in general is that these day-to-day problems, whether you realize that you story-telling in these day-to-day answers to the questions is often the form of story-telling shown. However, we as enterprise managers must be aware of: story-telling is merely a carrier of enterprise culture, we must see through the appearance to the essence of cool to think about their meaning and substance: talking about the story? When speaking? Tell who is listening? The most important thing is why do you say these things?

Below we look at well-known U.S. companies use story-telling form, what kind of transmission of information, resulting in what kind of effect.