Heroic deeds in order to promote

One day, the nation's chain stores handling the warehousing company, Texas, a branch sales staff noted that a customer is studying a combination of cabinets in the showroom. He knows the combination cabinets-on-demand customers will affect the cost calculations, he would take the initiative to help customers, economic and reasonable to calculate the number of customers at home in the end the need for appropriate combinations, which are very satisfied with the customer. Mall managers as a passion for customer service model for wide publicity. The company now regularly collected from all branches of typical stories of publicity, set the Typical, not only enrich the corporate culture, formed a cohesive force, but also to teach a marketing experience.

Later, the company found that: through the sales staff in their daily work, a positive and enthusiastic to help customers choose products that suit their needs, we can greatly enhance the sales. Therefore, often a core product sales slide, the heroic deeds on the promotions, sales will pick-up is really immediate, applied successfully.

Contact between the customer and the story is a bridge between the sales staff. March 2006, Microsoft also launched a story-telling such as the new carrier of enterprise culture. As a technology company, storytelling requires a new product combining the characteristics and role of new technologies and the inventor of the test and thought to tell the customer, the customer will naturally our interest in new products. General manager of Enterprise Marketing LynneStockstad said: "By telling stories, you can clearly express their own opinions (thoughts), as well as those new product features and role, and can better help customers realize their potential needs of customers to play working potential. as a result of the regular customers to the yard to understand the new Microsoft products, the company had invented the personal stories of applications introduced to the customers, so that there is a kindness. "