Building of enterprise culture

More companies pay attention to the building of enterprise culture, theoretical and academic professions with add fuel to the flames also changed the previous practice. In earlier years enterprises attach importance to the production and technology, and later began marketing as the first of the pursuit, until today, marketing-oriented modern enterprise is still being pursued by the fundamental values. However, we are in marketing, competition reflected in a number of levels, each of enterprises are trying to show their personality and charisma, which began Jiangqi the corporate culture. Corporate culture not only from competition in the market needs, but also from their internal self-enhancement needs. Obviously that is only trying to use packaging, and corporate culture as a label advertising practices, be out of the question is the building of enterprise culture. In this sense, the corporate culture is first of all enterprises within the cultural construction, building internal cohesion as a core competitiveness, and then the outbreak of the corresponding tension can be reflected in the sense of innovation, efficiency at work, the team , In the spirit of competition, the brand connotation.