Building of enterprise culture trilogy

In the building of enterprise culture method, a two trends: First, the natural tendencies. That the corporate culture, corporate philosophy is the long-term enterprise production and business activities in the natural form, enterprises can not and should not be a man-made design is a subjective tendencies. That corporate culture, corporate philosophy is man-made designs. The former led to the building of enterprise culture in the "no-as a" phenomenon, all relying on natural development, the lack of clear guidance of the concept of the latter led to the building of enterprise culture in a "surprise" phenomenon. Enterprises can design a very loud overnight, the idea of slogans, can also print out the corporate culture is very beautiful manual. Both methods have a common result: the psychological staff, corporate culture, ideas are blank.

The right approach should be an organic combination of both. Strictly speaking, corporate culture is the process of enterprise production and management activities of the entire process. In other words, the building of enterprise culture can not be independent of the production and operation activities of the independent. Any assault-style building of enterprise culture can be independent of the corporate culture production and business activities, the effect will naturally not good. However, the corporate culture, corporate philosophy needed to guide the design and purpose, the need for the purpose of publicity and training. Through the initiative process artificially, design and guide, enabling the natural formation of cultural ideas clear, so that the staff of the corporate culture, the idea of the profound understanding and share of the total. Therefore, correctly handle the culture and philosophy of natural and artificial precipitation in the design, construction methods of enterprise culture is the key issue.

At the same time, the building of enterprise culture in the operation, should pay attention to three basic requirements: the building of enterprise culture methods should be specific and operational, the building of enterprise culture results should be measurable, and the building of enterprise culture of the participants should be The full. In recent years, we have to request for these three principles, in accordance with the "trilogy of the building of enterprise culture" to help businesses succeed in building a corporate culture consulting.