The diagnosis of enterprise culture

Corporate culture is the core spirit of enterprise. The success of slogans or the spirit of enterprise, so that employees should have a positive and concrete Lenovo, Lenovo is precisely this kind, have a powerful incentive.

For example, the history of our country, have raised a number of incentives and a strong guiding role and the spirit of the slogan. I say "Iron Man Spirit", we immediately think of "Iron Man Wang Jinxi oil from the pond, instead of blenders Stir in oil", one said, "Lei Feng Spirit", we immediately think of a People's Liberation Army soldiers, holding the child, pulled Du Niang, a The umbrella walking in the mud on the road…… It is precisely these are the typical image of the spirit, people can think of specific events or figures slogans, will have such a big incentive;

Haier no longer as an example, a "zero defect quality", the staff will think of "smashing refrigerator incident", said a "rapid response action immediately", the staff will think of "sweet potato washing machine from the date of access to information, the three-day design To the drawings, 15 days to market ", said a" sincere and ever, "they think" because members of marketing delivery vehicle failure, their washing machine gone back three hours to the customer service "thing; said a" customer is always On the "you will think, Haier in accordance with the German model of the design specification of the refrigerator in accordance with the level of Chinese consumers modify the incident…… It is precisely these specific incidents and moving image, so that Haier's cultural ideas did not remain in the wall , On paper, but to every member of staff stationed in the heart. Haier is the core of successful management culture.

Obviously, the diagnosis was whether the corporate culture to accept and agree with the staff, whether in the corporate culture of the staff play a role, this is a very good inspiration.

Diagnostic methods and principles are: to enterprises at and above the middle together, the idea of the group, Zhuju read out, we heard the idea, the thought of this idea on behalf of the people, events say or write out . If most people can associate or representative of the incident, and the relative concentration of events, that the enterprise culture has been recognized by all, but if most people can not say or write representative figures or events, that Corporate culture and philosophy of the staff did not receive recognition, even to mention the staff of the guiding role.

We follow this procedure of the five enterprises in Shandong were diagnosed Coincidentally, the five companies, four enterprises have the concept of "innovation", but when I let them say "what people think of Or incident, there is only one enterprise of the people say a number of incidents, but different people tell a completely different event. We judge accordingly, these enterprise culture and philosophy and the staff have not been accepted and recognized. This Kind of conclusion, enterprises are basically recognized.