Corporate culture and design of the refining

Corporate culture from the first in the history of refining. Enterprises in more than 10 years, even decades of development, will precipitate some support staff thought the concept and spirit. These ideas and spirit of entrepreneurship and enterprise included in the process of development, hidden in some of the key events. To hide in these incidents in the spirit and concept derives from it, processing and finishing, you will find true support the development of deep-seated spirit and philosophy, and this is the spirit of enterprise and ideas.

According to this principle, we can design a method of extracting the spirit of enterprise:

Step 1: First of all, let enterprises to find venture from 10 to participate in the development of the entire process of the people, let everyone speak their three story: In this course of several decades of entrepreneurship, enterprise development do you think of the most important One thing is what » Your most memorable thing is what » You most touching thing is what » Then let everyone Zaijiang three individuals: Do you think the greatest contribution to the enterprise who ? This person is the most precious spirit of what » You are from him what is the biggest inspiration » By hand to every person for the story of a recorded; The second step: to repeat the story of the highest rates of sorted out, the initial processing, a complete story;

Step 3: arrived to find dozens of companies a year or so employees, it is best for college students, finishing a good story Jianggei they listen to. Then, to their questions: the story you have heard of no » After listening to you, your deepest feelings are what » Which plots the most moving, most memorable » This story embodies a spirit of what » What words to express your feelings » The answer to their record;

Step 4: the relevant experts and business leaders on the closure, to record the contents of research, processing, refining to the highest utilization rate from the representative of the spirit of the story of the word. After processing these words, is the spirit of enterprise or corporate philosophy;

Step 5: In accordance with the extracted reflect the spirit or the core concept of the word, re-adaptation of the story, under the prerequisite of respect for history, literature, to write the words reflect the core businesses of their own story. If the process of "hard" and "struggle" with a story to interpret. Of course, there may be "innovative" and "unity" and so on, every word, even with a few stories to interpretation.

Of course, the building of enterprise culture but also the future of the design. Analysis of the industry, an analysis of competitors, for their own development goals targeted, with the goal of finding the gap between the status quo. Further answered the question: to shorten the gap and achieve goals, enterprises must have the spirit of what should be used to guide their ideas. According to this request, the design of future-oriented cultural ideas.

Extracted from the history of cultural ideas and the future of design from the concept of integration, processing finishing on the formation of the core ideas. Core idea in the specific performance of each system is different. To the core philosophy as a guide, designed the concept of the system, a system for each determined according to the concept of a typical case, the typical story Typical Characters, formed from the core concept, and the core philosophy of the corresponding Typical Characters and events, the idea of the system Typical Characters and the corresponding events and a system of cultural ideas. To Haier as an example. The core spirit of (the spirit of enterprise) as "dedicated serve the country, the pursuit of excellence." This pursuit of excellence in the spirit of performance management systems for the production of "zero defect, fine," the defective product is the waste "in the marketing system performance for the" first sale credibility, after selling products ", in the product development system performance as" customers The problem is the development of the subject, "in the service system for the performance of" zero distance, and complained that Lingtou Su ", the development of system performance in the market for" creating demand, and guide consumption, "" eat their own cake to be a "…… each Have corresponding concept of a typical incident corresponding Therefore, Haier's corporate culture and building on the production and business activities closely linked to, to avoid the building of enterprise culture in general simply formalized.